Pie Insurance | Hard Working Boots
A heartfelt folk song plays over a cinematic montage of small business owners — a plumber, a mechanic, a chef, and a landscaper — all wearing absurdly over-the-top safety gear for their everyday jobs. Over these surreal visuals, the narrator explains that Pie Insurance protects hardworking people like these — so they can focus on […]
Pie Insurance | Hard Working Minds
A heartfelt folk song plays over a montage of small business owners — a chef, an auto mechanic, and a plumber — each wearing absurdly over-the-top protective gear for their everyday jobs. The chef dons a full silver fire-proximity suit just to bake a pie.The mechanic wears a hazmat suit to work on a car.And […]
Pie Insurance | Hard Working Hands
A heartfelt country-folk song plays over a cinematic montage of hardworking small business owners — a plasterer, a plumber, and a chef — each facing the daily dangers of their jobs. The song praises their “rugged and worn hands that persevere,” as we see exaggerated depictions of their work: a plumber wearing a cracked deep-sea […]
Vector | Hedge-Level Targeting
A woman is raking leaves in her yard when someone in a ghillie suit suddenly leaps out of a bush. It’s not a prankster — it’s a marketer. The marketer cheerfully explains that the woman is an “in-market, director-level, perfect ICP match” who’s been researching SaaS tools. She proudly points to her shirt, which reads […]
Vector | Carry On Outreach
A man returns home from the airport, unzips a large duffel bag, and out pops a woman — a marketer who’s been physically retargeting him because he fits her company’s Ideal Customer Profile (ICP). She cheerfully explains she’s been following him all day — on his flight, through baggage claim, even inside his luggage. With […]
Bigin by Zoho CRM | The CRM choice for anybody
Told as a Western folk ballad, this ad follows Alma, a dedicated tutor trapped in the chaos of manual communication. In a dimly lit, vintage classroom, she’s surrounded by stacks of books and endless lists of phone numbers, spending “days and nights” calling parents one by one. A solemn narrator sings her struggle: “Business is […]
Bigin by Zoho CRM | The CRM choice for every enterprise
Told as a Western folk ballad, this ad follows Clara, the overwhelmed owner of a busy carwash. Her office is a whirlwind of chaos — sticky notes flying, phones ringing nonstop, and appointments slipping through the cracks. A gravelly-voiced narrator sings that her business has become “a nightmare.” Then, the tone shifts: “One day, Clara […]
Bigin by Zoho CRM | The CRM choice for every executive
Told as a Western folk ballad, this ad follows Marla, the overworked CEO of a small business. Her office is chaos — phones ringing nonstop, cords tangled everywhere, and her team scrambling to keep up. A somber narrator sings her story: a leader buried under the noise of her own success. The line “Business is […]
Bigin by Zoho CRM | Bigin, the CRM choice for every realtor
Told as a Western folk ballad, this ad follows Olsen the Realtor, a man hosting the world’s saddest open house. His only guest? A single mouse. A gravelly-voiced narrator sings about Olsen’s struggles while the line “Business is hard” appears on screen. Then, everything changes: “One day, Olsen found Bigin.” Suddenly, the open house is […]
Bigin by Zoho CRM | Bigin, a CRM choice for every recruiter
Told like a Western folk song, this ad follows Ravi the recruiter, a man drowning in a sea of paper resumes. A deep-voiced narrator sings about Ravi’s struggle to keep up with his workload as stacks of paper pile higher and higher. One day, Ravi discovers Bigin by Zoho CRM. Instantly, the chaos disappears. The […]