Pie Insurance | Hard Working Wheels
A heartfelt folk song about “hardworking wheels” plays over a cinematic montage of small business owners and their work vans. A landscaper in a full football uniform loads a lawnmower into her van. A plumber, dressed in a vintage deep-sea diving suit and flippers, carefully unloads pipes from his truck. The song’s warm, steady rhythm […]
Pie Insurance | Hard Working Boots
A heartfelt folk song plays over a cinematic montage of small business owners — a plumber, a mechanic, a chef, and a landscaper — all wearing absurdly over-the-top safety gear for their everyday jobs. Over these surreal visuals, the narrator explains that Pie Insurance protects hardworking people like these — so they can focus on […]
Pie Insurance | Hard Working Minds
A heartfelt folk song plays over a montage of small business owners — a chef, an auto mechanic, and a plumber — each wearing absurdly over-the-top protective gear for their everyday jobs. The chef dons a full silver fire-proximity suit just to bake a pie.The mechanic wears a hazmat suit to work on a car.And […]
Pie Insurance | Hard Working Hands
A heartfelt country-folk song plays over a cinematic montage of hardworking small business owners — a plasterer, a plumber, and a chef — each facing the daily dangers of their jobs. The song praises their “rugged and worn hands that persevere,” as we see exaggerated depictions of their work: a plumber wearing a cracked deep-sea […]
Vector | Hedge-Level Targeting
A woman is raking leaves in her yard when someone in a ghillie suit suddenly leaps out of a bush. It’s not a prankster — it’s a marketer. The marketer cheerfully explains that the woman is an “in-market, director-level, perfect ICP match” who’s been researching SaaS tools. She proudly points to her shirt, which reads […]
Vector | Carry On Outreach
A man returns home from the airport, unzips a large duffel bag, and out pops a woman — a marketer who’s been physically retargeting him because he fits her company’s Ideal Customer Profile (ICP). She cheerfully explains she’s been following him all day — on his flight, through baggage claim, even inside his luggage. With […]
Bigin by Zoho CRM | The CRM choice for anybody
Told as a Western folk ballad, this ad follows Alma, a dedicated tutor trapped in the chaos of manual communication. In a dimly lit, vintage classroom, she’s surrounded by stacks of books and endless lists of phone numbers, spending “days and nights” calling parents one by one. A solemn narrator sings her struggle: “Business is […]
Bigin by Zoho CRM | The CRM choice for every enterprise
Told as a Western folk ballad, this ad follows Clara, the overwhelmed owner of a busy carwash. Her office is a whirlwind of chaos — sticky notes flying, phones ringing nonstop, and appointments slipping through the cracks. A gravelly-voiced narrator sings that her business has become “a nightmare.” Then, the tone shifts: “One day, Clara […]
Bigin by Zoho CRM | The CRM choice for every executive
Told as a Western folk ballad, this ad follows Marla, the overworked CEO of a small business. Her office is chaos — phones ringing nonstop, cords tangled everywhere, and her team scrambling to keep up. A somber narrator sings her story: a leader buried under the noise of her own success. The line “Business is […]
Bigin by Zoho CRM | Bigin, the CRM choice for every realtor
Told as a Western folk ballad, this ad follows Olsen the Realtor, a man hosting the world’s saddest open house. His only guest? A single mouse. A gravelly-voiced narrator sings about Olsen’s struggles while the line “Business is hard” appears on screen. Then, everything changes: “One day, Olsen found Bigin.” Suddenly, the open house is […]