Workvivo | Internal communicators, this one’s for you!
A team is mid-meeting when a knock on the conference room door interrupts them. Outside stands a man in a staged winter scene—fake snow, holiday lights, and a boombox—carrying a stack of handwritten cue cards. Without speaking, he flips through the cards. They highlight how frustrating internal communications can be: low visibility, constant pressure, and […]
Pie Insurance | Bubble Craft Masonry
A construction worker methodically inflates a giant, transparent plastic suit—turning himself into a literal human bubble. Air hisses as he seals his legs and arms, attaches a compressed air hose, and completes the look with gloves and a helmet resting over his plastic head covering. The scene cuts to a busy construction site. Still encased […]
Pie Insurance | Pizzeria
A man, dressed as a firefighter, gears up in a dark locker room—jacket, helmet, and boots. The tone is urgent and cinematic. A voiceover states, “There’s no sure-fire way to prevent accidents at work.” He opens a door and steps not into danger, but into a bustling pizzeria kitchen. Flames roar from the wood-fired oven […]
Pie Insurance | PetalExpress Blooms Workers’ Comp
A woman meticulously suits up in full medieval armor—breastplate, gauntlets, and helmet—in a bright, modern room. Once her armor is complete, she straps on a simple leather gardening belt. The reveal: she’s not preparing for battle, but for work at a flower shop. She arranges bouquets, trims thorny roses with metal gloves, and eventually climbs […]
Pie Insurance | Cosmic Woodworking
A woman in a full astronaut suit prepares for what seems like a space mission. The lighting, the music, the slow-motion shots—all pure sci-fi. Then the twist: instead of boarding a rocket, she steps out of a van at a residential construction site. She’s a carpenter. She sands wood, cuts lumber, and chats with her […]
Pie Insurance | Hard Working Wheels
A heartfelt folk song about “hardworking wheels” plays over a cinematic montage of small business owners and their work vans. A landscaper in a full football uniform loads a lawnmower into her van. A plumber, dressed in a vintage deep-sea diving suit and flippers, carefully unloads pipes from his truck. The song’s warm, steady rhythm […]
Pie Insurance | Hard Working Boots
A heartfelt folk song plays over a cinematic montage of small business owners — a plumber, a mechanic, a chef, and a landscaper — all wearing absurdly over-the-top safety gear for their everyday jobs. Over these surreal visuals, the narrator explains that Pie Insurance protects hardworking people like these — so they can focus on […]
Pie Insurance | Hard Working Minds
A heartfelt folk song plays over a montage of small business owners — a chef, an auto mechanic, and a plumber — each wearing absurdly over-the-top protective gear for their everyday jobs. The chef dons a full silver fire-proximity suit just to bake a pie.The mechanic wears a hazmat suit to work on a car.And […]
Pie Insurance | Hard Working Hands
A heartfelt country-folk song plays over a cinematic montage of hardworking small business owners — a plasterer, a plumber, and a chef — each facing the daily dangers of their jobs. The song praises their “rugged and worn hands that persevere,” as we see exaggerated depictions of their work: a plumber wearing a cracked deep-sea […]
Vector | Hedge-Level Targeting
A woman is raking leaves in her yard when someone in a ghillie suit suddenly leaps out of a bush. It’s not a prankster — it’s a marketer. The marketer cheerfully explains that the woman is an “in-market, director-level, perfect ICP match” who’s been researching SaaS tools. She proudly points to her shirt, which reads […]