IBM | AI that works across your business
A simple animation shows a man at the gym who only trains his right arm. He curls, presses, and lifts until one bicep becomes comically oversized while the rest of his body stays weak. Proud of his imbalance, he flexes in the mirror. Text asks: “Only getting isolated results?” The ad then pivots to show […]
ClickUp | How Software Engineers Feel When They’ve Had It!
Two software engineers sit at their desk, visibly frustrated. The man groans, “Oh, come on!” while the woman throws her drink in anger. The action freezes and bold text appears: “We’re Software Engineers” and “WE’VE HAD IT with Outdated, Overly Complex Tools.” When the scene resumes, the man flips the entire desk as both cheer […]
ClickUp | When I First Heard of ClickUp
A man recalls that when he first heard the name ClickUp, he thought it referred to a martial arts move called a kickup. What follows is a slapstick montage of him repeatedly failing to master the move in different scenic spots. Then inspiration strikes: after spotting a ClickUp billboard, he launches the Academy of Epic […]
ClickUp | Monica BEFORE ClickUp vs AFTER ClickUp
We open on Monica, a marketing professional drowning in the “before ClickUp” world. She sits at her desk as a storm of notifications, video calls, and overlapping colleague requests swarm her. Floating apps and voices bombard her from every direction. The stress builds until she can barely keep up. Then, the ad cuts to the […]
ClickUp | Too Many Work Apps Giving You Nightmares?
A woman sits at her laptop late at night when an urgent email from her boss sets off a chain reaction. Her screen begins to glitch, then spirals into chaos. Notifications, calendar alerts, and countless app icons flood the display, all speaking in ominous, overlapping voices. It turns into a full-blown horror scene—her workday made […]
Pitch | Collaborative presentation software for teams.
A manager is nervous about an upcoming sales pitch. Her team is scattered and unhelpful. One teammate is distracted by video games. Terry, the overconfident one, wants to recycle his awful deck filled with Comic Sans and clip art. The meeting is going nowhere—until someone suggests Pitch. Everything changes. The team uses Pitch to collaborate […]
Pitch | Turn presentations into expressive video narratives
Kim and her remote team can’t land funding for their startup, bee2bee. Their decks fall flat, and rejections keep piling up. Then, in the middle of their group chat, someone suggests trying Pitch. Suddenly, the process transforms. The team builds their deck together in real time. They refine it asynchronously. One teammate even records a […]
Postman | We did this
Inside a high-stakes Mission Control room, an engineer works on an API for a satellite. She calls a remote colleague and, with one invite, shares her entire project in a Postman workspace. The colleague’s reaction—“This is so much better than the way I’ve been doing it”—captures the shift from friction to flow. A real request […]
Postman | I’m gonna push some buttons
Inside a sleek, intelligence-style command center, two developers finish what they call “the best API work we’ve ever done.” Their manager appears on a video call, assumes a long night ahead, and orders pizza for the team. The devs surprise her: they’re nearly done because Postman lets them build, test, document, debug, and publish from […]
Wake | Design collaboration for teams
Wake uses a charming, hand-drawn 2D animation style to tackle a specific problem: design teams working in silos. The video visualizes the chaos caused by inconsistent assets and poor communication through quirky, isolated characters. Wake is positioned not as another tool to learn, but as a seamless, integrated layer that works with the software designers […]