ZOOM | More than Zoom

Legendary soccer commentator Andrés Cantor opens the ad with his iconic call. However, instead of shouting “Goal,” he stretches out “ZOOOOOOM!” The dramatic delivery immediately sets the tone. From there, the ad shifts into a fast-paced walkthrough of Zoom’s expanded platform. First, it highlights Zoom Team Chat for cross-channel communication. Then, it shows Zoom AI […]
ZOOM | I USE ZOOM

A stern IT manager stands in a grey, dystopian office. He delivers a speech about a mandatory meeting platform. It forces clients to download “weird apps.” He insists this is the way things must be. Then an employee stands on his desk and shouts, “I use Zoom!” Others join him. They call out features like […]
Scribe | Politely Telling Your Boss

It’s 5:33 PM on a Friday. An employee is packing up to leave when his manager stops him with a “quick” request: “Can you turn this document into a PDF?” Instead of staying late to do it manually, he opens Scribe. He clicks “Start Capture,” exports the file, and Scribe instantly generates a step-by-step guide […]
Scribe | Race to the Finish

A boss gathers his team and offers $1,000 to the first person who can create a Standard Operating Procedure for a new hire. They have one hour. The screen splits in two: “Without Scribe” and “With Scribe.” On one side, the manual worker types, adjusts fonts, resizes screenshots, and fixes formatting while the clock keeps […]
Scribe | Screenshot Tetris

A man sits hunched over his laptop. He looks drained. He is building a Standard Operating Procedure the old way. Screenshot. Paste. Type. Repeat. He thinks he’s almost done. Then a colleague walks over and asks a simple question: “Why aren’t you using Scribe?” She clicks “Start Capture.” Scribe records her actions automatically. It generates […]
Anaplan, Inc. | Finance Analyst

A narrator contrasts two finance departments. First, we see “their” team. They work late into the night in a dim office. Spreadsheets stack up. Coffee goes cold. The environment feels tense and reactive. Then we meet “this” team, powered by Anaplan. The lighting is bright. The workspace is calm and organized. When a senior manager […]
Anaplan, Inc. | Anaplan AI Supply Chain Analyst

A narrator walks through a bright, modern office and contrasts two supply chain teams. First, we see “their” team. That team operates in a dark, frantic environment. Employees spin in their chairs. Phones ring. Weather delays and demand swings create chaos. Everyone reacts in real time. Then the camera shifts to “this” team, powered by […]
Base44 | Nina Saw the Big Game

Nina is trapped in the office kitchen with an awkward colleague. He rambles about a sports game and a party she did not attend. The conversation drags on. Looking for an exit, Nina opens Base 44 on her phone. She types a simple prompt: “Fake call from my mom.” Immediately, her screen lights up with […]
HP | PrintOS Productivity Power Pack

A man walks alone through a quiet, dimly lit industrial warehouse. He carries a tablet and opens the HP PrintOS app. He taps a feature labeled “Productivity.” Instantly, he multiplies into four identical versions of himself. The clones perform a brief, synchronized dance move. Then they split up and begin operating multiple large-scale printing machines […]
HP | OmniBook X Flip

A developer sits at a sleek office desk wearing oversized “Power Armor” shoulders from the Fallout video game series. The setting blends reality and imagination. His desk becomes a surreal mix of work and play. Animated soccer players run across the surface. Vault Boy figurines appear beside his keyboard. The digital and physical worlds collide. […]