Dialpad | Failed VoiceAI Auditions

A sarcastic, glitchy robot auditions to become an AI sales and support coach. It talks back, delivers awkward one-liners, and malfunctions — until Dialpad’s real AI shows how coaching is supposed to work. The Formula (That Works at Any Budget) Bold AI Personality = Instant EntertainmentThe robot doesn’t just fail technically — it’s smug and […]
Flock Freight | Your Answer to Everything

A new logistics manager sits in a “Flock HQ Orientation.” The Flock Freight executive points to a whiteboard full of shipping acronyms: TL, VLTL, PTL, 3PL, OTIF, DOT, NMFC, BOL, NOI, PRO, CNEE, CNOR. The manager looks overwhelmed. Then comes the better option: FlockDirect. The executive hands him a tablet. On-screen, the FlockDirect interface shows […]
LinkedIn | Take a Beat

A woman sits at her desk, overwhelmed by constant notifications. Her computer screen fills with meeting reminders, chat messages, and calendar alerts. Office sounds—typing, phones ringing, messages pinging—add to the chaos. She looks stressed and frustrated. Then, she notices a colleague playing a game called Queens on their computer. They look calm and happy. Curious, […]
SentinelOne | Stop Ransomware with SentinelOne

The video opens in a dark room where hackers plan cyberattacks. They discuss threats like ransomware, botnets, and zero-day exploits while working on laptops and a chalkboard. One of them leaves with a device, ready to launch an attack. The scene suddenly shifts to a bright, modern office. A man reads a document while a […]
ZoomInfo | Copilot: Turn Data Into Gold

Set in a Wild West gold prospecting scene, cowboys dig with shovels searching for gold. The lead cowboy explains the need for the right tools to find the “motherlode.” He then reveals his modern tool — the ZoomInfo app on his smartphone. He calls data “the new gold,” positioning ZoomInfo as the essential tool for […]
ServiceNow | Idris Elba explains how AI Agents Work for you

Actor Idris Elba explains the ServiceNow platform in a modern office setting. He introduces AI agents—digital helpers that automate tasks like resolving customer issues and flagging network problems. A co-worker jokes about them being “secret agents.” Idris clarifies they’re more like autonomous minions working behind the scenes. The message is simple: with AI agents, teams […]
ServiceNow | How do teams of ServiceNow AI Agents collaborate?

Two colleagues talk about using “AI Agents” to automate tasks like collecting time off requests and balancing leave approvals. A third colleague, Nick, joins and asks what they are discussing. They jokingly respond “Geese” and comment on the “V formation.” After Nick leaves, they admit they don’t know what Nick actually does and decide to […]
Intel | Intel-Powered Tablets With Coach Ron Crawford

Basketball coach Ron Crawford explains why success isn’t just about strategy—it’s about finding an edge. The video shows him using an Intel-powered tablet during practice and team meetings. He analyzes plays, reviews footage, and prepares his players. During the big game, his team wins in the final moments. Crawford holds up an Intel processor, saying […]
HP | The Future of Collaboration

A team holds a hybrid meeting with some employees in a conference room and others joining remotely by video call. The manager suggests bringing everyone back to the office, saying, “The way we’re working just isn’t working.” But remote workers push back. One explains that noise-canceling headphones let them be heard clearly, even with background […]
HP | AI Companion

A woman sits at her HP laptop, opening a file titled “DUSTFALL.” She activates the HP AI Companion to summarize the document. As the AI works, tiny Western characters—made of a glossy, red liquid—come to life on her fingernails and keyboard. The visual metaphor shows the story being processed and brought to life. The woman […]
HP | Board Meeting at the Beach? No Problem!

A woman and her boss appear to be on a regular video call from their offices. But it’s all a setup. Behind them are fake office backdrops—complete with clocks, certificates, and potted plants—while they’re actually working from the beach. Their secret is exposed when a wave crashes into the boss’s setup mid-call. The final scene […]
HP | According to Steve

Two office workers complain about running out of printer ink, calling it a problem that “really, really stinks.” One of them, Steve, introduces HP Instant Ink. A rap-style voiceover kicks in, listing benefits like fast ink delivery, saving up to 50%, and equal pricing for black, white, or color ink. The ad uses quick cuts […]
Intel | The Tech Test with Corinne & Jamie Foxx

Jamie Foxx enters a room with an armful of outdated tech gear—dongles, chargers, a hotspot, even a mini power station. He proudly claims he’s got the “tech stuff covered” for a woman using a new laptop. But she surprises him. Her sleek Intel Evo laptop already has everything built in: a touchscreen, Wi-Fi 6, instant […]
Salesforce | “Self-Aware Squirrel”

Matthew McConaughey stands in a scenic field, pondering the question: “Who’s going to become self-aware first—AI or us?” He directs this to a squirrel on a tree stump, whose eyes glow with a digital effect. The camera reveals dozens more squirrels across the hillside, many with the same glowing eyes. Text appears: “Ask More of […]
Teamwork.com | The Profit Sweats

A woman lies awake at night, stressed about going over budget on a client project. Just as she tries to let it go, she gets a late-night text from her boss: “Is the project on budget?” Cut to “After Teamwork.com,” where she’s calm, in the office, using Teamwork.com’s dashboard to track profitability in real time. […]
Teamwork.com | The No-Show

The video opens with a chaotic “Before Teamwork.com” scenario: a frazzled manager suggests lying to a client about WiFi issues to cover for an absent team member. One colleague looks panicked. Another reaches for the router to stage a fake outage. The tone is tense, desperate, and slightly absurd.The scene shifts to “After Teamwork.com.”The same […]
Teamwork.com | The Timelog Slog

The video opens with Ralph, a stressed office worker. Suddenly, a woman storms in holding a megaphone under a giant banner that reads, “DID YOU TRACK YOUR TIME, RALPH?”. She yells reminders about his unlogged hours while confetti (symbolizing relentless nudges) rains down on him. Ralph sits frozen under the pressure.Then—cut to “After Teamwork.com.”The same […]
Hootsuite | #KnowYourSocial: Advanced Social Ads

This B2B video ad shows a marketing manager firing off a rapid stream of acronyms like CPM, CPC, SOV, and SEM during a meeting. Michelle, one of the team members, looks confused and overwhelmed. Next, the scene shifts to a laptop showing Hootsuite Academy’s Advanced Social Advertising Course. A voiceover says, “Good thing you know […]
Zendesk | “It’s Mostly Just Astronauts”

A person in an old-fashioned deep-sea diving suit lounges on a couch, reading. An astronaut walks in from the back, talking on what sounds like a phone. He says he’s “go for drinking,” but the group is “mostly just astronauts.” The diver gives a tired sigh. A text overlay reads, “RELATIONSHIPS ARE COMPLICATED.” The scene […]
Zapier | On/Off

The ad opens with people struggling through complex, manual business tasks in an “Automation Off” world. A man is overwhelmed at a whiteboard. A woman panics on the phone. Another is buried under crashing data screens. These scenes feel all too real. Then the tone shifts. The ad imagines absurd, magical ways these people wish […]
Dropbox | My shot + Your illustration

A drummer plays in a studio—this is “My shot.” It cuts to abstract illustrations labeled “Your illustration.” Then we enter a Dropbox Paper doc titled Illustration Motion Studies. It includes multiple illustration drafts, collaborator comments, a Soundcloud link, and a YouTube embed of the drumming clip. As the video plays inside the doc, visuals from […]
Squarespace | A Better Web Awaits

The internet has become a noisy, confusing place. Squarespace turns that idea into a chaotic real-world street. The ad begins with strange images: a baby with an adult face, a broken visitor counter, and a man stepping into a messy street. That street represents the internet. He’s quickly surrounded by weird, loud characters. A muscle […]
Asana | Put an end to workplace silos with Asana

Real office buildings are filmed to look like coworkers talking—without using animation or actors. Their voices express common workplace frustrations, especially around teams working in isolation. The message is clear: siloed work slows everyone down. Asana brings all teams and projects into one place so work moves forward together. The Formula (That Works at Any […]
Gong.io | Gong Super Bowl Commercial

Gong.io’s “Sound of Success” Super Bowl commercial introduces its Reality Platform™ through a loud, literal metaphor: every sales win triggers a giant, resounding gong. The ad uses humorous, exaggerated moments to visualize sales success—and connect it directly to Gong’s value. The Formula (That Works at Any Budget) Symbolic Sound + Visual Metaphor = Brand Recall […]
ClickUp | JIRA Lawyer 5

ClickUp’s “JIRA Lawyer 5” features the return of Mike Fry, a dramatic parody of a legal infomercial spokesman who “defends” teams burdened by JIRA’s complexity. Through Fry’s exaggerated rants and faux legal advice, the ad positions ClickUp as the simpler, saner project management alternative. The Formula (That Works at Any Budget) Parody Format + Real […]
QuickBooks | Get Yours with Danny de Vito

QuickBooks’ “Get Yours” campaign stars Danny DeVito as a no-nonsense coach for small business owners. In short, punchy ads, he gives hilarious (but helpful) advice to real entrepreneurs—from electricians to doggy daycare owners. The campaign highlights how QuickBooks saves them time, money, and stress, all while keeping the tone light and fun. The Formula (That […]
Salesforce | “Data Forest”

Salesforce’s “Data Forest” commercial features Matthew McConaughey exploring a dense, metaphorical forest—symbolizing the overwhelming complexity of today’s data landscape. As he journeys deeper, the message becomes clear: to thrive in the AI era, companies must not only harness data but do so with trust and ethics. The call to action? “Ask More of AI.” The […]
Salesforce | “Gold Rush”

Matthew McConaughey rides through a Western landscape in Salesforce’s “Gold Rush.” But instead of hunting treasure, he’s talking about data—and how it’s only valuable when used wisely. The ad draws a clear line: Data is the new gold, but AI needs ethics. Salesforce’s message? Don’t just use AI. Ask more of it. The Formula (That […]
Acrobat | Acrobat’s Got It: Baby Proof

A financial advisor is reviewing a document—until his toddler starts smashing the keyboard. In Adobe Acrobat’s “Baby Proof” ad, chaos meets calm thanks to Acrobat’s security tools. With password protection and secure sharing, even baby-sized disasters can’t ruin your workflow. The Formula (That Works at Any Budget) Relatable Parenting + Humor = Instant Connection The […]
Upwork | “Hey World”

Upwork’s “Hey World” campaign delivers bold, playful messages to famous people and organizations—offering freelance help for their public challenges. From Elon Musk to NASA, the ad uses cultural references to promote Upwork’s network of skilled freelancers as fast, flexible problem-solvers. The Formula (That Works at Any Budget) Pop Culture Callouts + Direct Address = Instant […]
Pinterest | ‘The P Is For Performance’

Pinterest’s “The P Is For Performance” campaign features fast-paced mini-movies with two action-hero leads. These cinematic ads—styled like Hollywood blockbusters—highlight Pinterest’s shift from a branding platform to a performance-driven tool for advertisers. The goal? Show that Pinterest now delivers real results like traffic and conversions. The Formula (That Works at Any Budget) Action Scenes + […]
Canva | What Will You Design Today?

Canva’s “What Will You Design Today?” ad highlights real people using Canva to turn their ideas into reality. From small business owners to activists, users show how Canva’s simple design tools help anyone create high-quality visuals—no design skills needed. The Formula (That Works at Any Budget) Real Users + Simple Tools = Broad Appeal The […]
Lenovo | Users Happen | “Lunch”

Lenovo’s Users Happen ad uses humor to show the chaos that IT teams often deal with. In the “Lunch” episode, a user’s meal turns into a tech disaster. The ad highlights the need for durable, reliable workplace devices. The Formula (That Works at Any Budget) Workplace Accidents + Humor = Engaging Content The ad shows […]
Malwarebytes | Only Human – Help Desk

Malwarebytes uses humor to show a typical help desk call where a user falls for a common cyber threat. The ad highlights how human error can lead to security issues—and how Malwarebytes helps protect against them. The Formula (That Works at Any Budget) Relatable Scenario + Light Humor = Engaging Content The ad shows a […]
Malwarebytes | Cyberprotection for Every Business

This ad highlights how Malwarebytes provides powerful cyber protection for businesses of all sizes, across all industries and locations. It uses dramatic, real-world scenes to emphasize the critical importance of strong cybersecurity solutions in today’s fast-evolving digital landscape. The Formula (That Works at Any Budget) Broad Appeal + Clear Cybersecurity Message = Strong Connection By […]
ClickUp | Before ClickUp

ClickUp uses humor to show what work looked like before using their platform. It’s a chaotic world of too many tools—chats in one app, tasks in another, documents somewhere else. The ad captures how disjointed software leads to miscommunication and burnout. ClickUp presents itself as the all-in-one solution that brings everything together in one place. […]
ClickUp | Whiteboard | Permanent Marker

In this ad, a team member starts drawing ideas directly on the office wall—with a permanent marker. Another colleague quickly jumps in to stop the chaos. The message? There’s a better way. ClickUp Whiteboards offer a clean, collaborative, and digital solution for brainstorming—without ruining your office walls. The Formula (That Works at Any Budget) Everyday […]
ClickUp | How Marketing Managers Feel When They’ve Had It!

In this ad, a marketing manager hits his breaking point. He’s buried in meetings, missing deadlines, and dealing with nonstop miscommunication. Just as everything spirals out of control, ClickUp steps in—instantly organizing his chaotic workflow. The result? Calm, clarity, and control. The ad captures the emotional rollercoaster of marketing work and shows how ClickUp brings […]
Smartsheet | Second Spot

In this ad, a marketing team is racing to launch a campaign when a surprise request hits: they need a second TV spot—fast. Panic sets in, but with Smartsheet, the team quickly aligns. Tasks are assigned, updates are tracked in real-time, and everyone collaborates smoothly. The team delivers the new spot just in time. The […]
Asana | Break away from workplace silos with Asana

In this ad, different workplace teams are shown stuck in their own silos, struggling with confusion, miscommunication, and disconnected workflows. The scenes shift between their frustrations until Asana appears—bringing teams together with a shared workspace. Suddenly, everyone’s on the same page. The ad ends with teams celebrating their new, connected way of working. The Formula […]
UiPath | Taking Off

In this ad, a woman stands confidently on a runway, preparing to pilot a small airplane. As she takes off and flies, the scene shifts to her office where UiPath’s automation software works quietly behind the scenes. Visuals show robotic processes speeding up repetitive tasks, allowing her to focus on flying smoothly. The core message: […]
Trello | No matter what’s up next, plan it with Trello

The video shows a campsite with all the equipment and supplies hanging on strings and organized in detail. Each item corresponds to a Trello card displayed on screen, highlighting how every essential for the camp—from tents to food to “40 lbs of ice”—was carefully planned on Trello. The ad visually demonstrates how Trello helps organize […]
Veritas Technologies | The Truth in Cloud: Ransomware

In this ad, three colleagues talk about a ransomware threat at work. A female employee tells the group their boss received a warning letter about ransomware. Another coworker tries to calm her, saying it is likely nothing serious. But as they discuss more, doubt and concern grow. The ad ends by showing Veritas technology as […]
WordPress.com | Build Your World

The ad follows creators from different professions — a baker, a barber, a designer, a chef, a florist, and more — as they build websites using WordPress.com. Each scene shows them working on their craft and customizing their online presence. A voiceover talks about the power of building your world online, whether it’s a store, […]
Freshworks | #HitRefresh with Freshworks

An animated customer service agent runs frantically through a chaotic office, clearly overwhelmed. She’s gripping a flaming telephone and hurls it at a glitching screen labeled “Bloat Overload.” The scene captures the stress of clunky legacy software—until the chaos stops, and everything refreshes. Freshworks appears as the modern solution, offering agents a calmer, cleaner way […]
Upwork | Project: Big Important

A corporate employee is assigned a vague but high-stakes task titled “Project: Big Important.”Instead of panicking, he opens Upwork.He quickly assembles a freelance team—designers, developers, researchers—ready to tackle whatever the project turns out to be.The ad shows how Upwork helps businesses find top freelance talent fast, even for mission-critical work. The Formula (That Works at […]
Okta | Therapy

The commercial opens with an IT professional and a developer sitting in a therapy session. They express their frustrations about managing multiple identity systems, dealing with security breaches, and the constant pressure of ensuring seamless user access. The therapist listens patiently as they vent about their challenges. The ad then introduces Okta as the solution […]
ClickUp | Summarize with ClickUp AI

Two coworkers sit across from each other in a quiet office. One is clearly frustrated, waiting for the other to explain something. The second coworker struggles to get to the point, rambling and stammering. Instead of listening to the entire response, the frustrated coworker says “Summarize,” mimicking ClickUp AI, and instantly delivers a short version […]
Salesforce | “OMG/YN”

Matthew McConaughey sits in an emergency room, visibly frustrated. A nurse informs him that his appointment was missed due to a scheduling error. McConaughey responds with a sarcastic “OMG/YN” (Oh My God/Yeah No), highlighting the inefficiency. The ad concludes with the message: “What AI was meant to be,” suggesting that Salesforce’s AI tool, Agentforce, can […]
Salesforce | “Not Cool”

This short, punchy ad shows a woman trying to look up a company on her phone, only to find…nothing. No website. No social presence. Her reaction? A disgusted “Not cool.” Salesforce uses this 15-second scene to highlight a very real pain point: if your business isn’t digital, you’re invisible. The Formula (That Works at Any […]