Atlassian | It starts with Jira!

A team of innovators stands proudly in a high-tech workshop with a futuristic, egg-shaped vehicle. The ad then flashes back to show how they got there. Through a fast-paced montage, engineers, designers, and managers collaborate across locations. They constantly reference Jira to track progress, fix code, and update designs. Simple animated icons—code, lightbulbs, checkmarks—visualize their […]

Atlassian | Jira Service Management

A calm man sits in a coffee shop. He tells a colleague how well his teams work with Jira Service Management. His colleague arrives late, looking stressed. She has a pen stuck in her hair and suddenly gets a nosebleed. Outside, her angry team protests. They throw paintballs and hold signs asking for faster approvals. […]

Atlassian | Rovo

In a modern office, employees are baffled by a new hire called the “newbie,” who is impossibly brilliant and fast. He instantly completes tasks for colleagues—writing a blog post, drafting a job description with interview questions, and generating a marketing campaign. His work is so good that the company launches a project three months ahead […]

Matomo | Getting a report should be easy, right?

Two men represent Matomo and Google Analytics 4 (GA4). GA4 announces he needs to get a report and immediately launches into an absurd obstacle course. He darts around cones, grabs a file, and clumsily jumps through a giant hoop—only to get tangled and collapse. Matomo, completely still the entire time, watches with a deadpan face […]

Matomo | France’s Consent-Free Web Analytics Solution

Two men personify Matomo Analytics and Google Analytics at a “Business Advice” booth. A woman asks if investing all her money in Facebook ads is a good idea. Matomo carefully searches through a physical file to find accurate data, while Google Analytics admits he can’t track over half of visits because users reject cookies. A […]

Salesforce | Say Hello to Einstein Copilot

Salesforce launches Einstein Copilot with a high-energy, rapid montage that feels more like a tech hype reel than a standard product demo. The video uses the familiar visual language of chat apps—bubbles, emojis, and notifications—to show how the AI assistant handles requests instantly. By resolving a stream of work tasks in seconds, Einstein Copilot is […]

MNTN |MNTN’s Fastest Demo with BWT Alpine F1 Team

Ryan Reynolds’ voiceover sets up a dramatic premise: to prove MNTN is the fastest way to advertise on TV, he’ll demo the platform while driving a Formula 1 car. The suspense is immediately cut short when he admits, “Then, I got scared.” Instead, he sends in his body double, Nathan—who also backs out of the […]

Dialpad | Superbowl 2024

A narrator walks through a modern office, explaining what Dialpad AI can and can’t do. The ad cuts between humorous vignettes: it can’t make a bad joke funny, but it can instantly give support agents the right answers. It can’t clone your top salesperson, but it can coach the entire sales team in real time. […]

Slack | What is Slack?

Slack reintroduces itself not as a chat app, but as an AI-powered work operating system. The video begins with vibrant, shape-based motion graphics to show the chaos of modern work—siloed knowledge and fragmented data. It then transitions to a high-fidelity UI demo, showcasing how Slack centralizes everything: Salesforce data, AI agents, project management, and automated […]

CAKE.com | Productivity is not a joke

In a chaotic backstage room, a clown struggles to make a simple balloon animal. Around her, other clowns are messy and disorganized, mirroring a dysfunctional workplace. After a long, squeaky effort, the balloon suddenly pops, leaving her frustrated and defeated. A voiceover delivers the punchline: “Don’t be a clown,” positioning Cake.com as the smart, efficient […]