Rippling | Now That’s What I Call HR!

The ad opens with the grainy look of a 90s music video. A man sings a power ballad about leaving spreadsheets behind. Suddenly, it shifts into a parody of a NOW That’s What I Call Music! infomercial. An over-the-top announcer introduces a fake compilation album called NOW That’s What I Call HR. We see a […]
ClickUp | When I First Heard of ClickUp

A man recalls that when he first heard the name ClickUp, he thought it referred to a martial arts move called a kickup. What follows is a slapstick montage of him repeatedly failing to master the move in different scenic spots. Then inspiration strikes: after spotting a ClickUp billboard, he launches the Academy of Epic […]
Descript AI | AI Video Editing Just Got Scary Good

A woman sits in a dark room, stressed and alone, trying to edit a video. A dramatic voiceover describes the crushing feeling. The stress is visualized in a surreal montage: a burning monitor, an exploding blender, an hourglass, and a teddy bear that trades balloons for a flamethrower. Then the pivot. Descript introduces Underlord, an […]
1Password | The Wrong Tool for the Job with Mackenzie Hughes

Pro golfer Mackenzie Hughes enters the “Wrong Tool Tournament.” His bag isn’t filled with clubs—it’s stuffed with a hockey stick, a toy popper, a broom, even a baguette. A serious sports commentator explains he must putt with anything but a golf club. The ad compares this absurd challenge to using the wrong tools for password […]
1Password | What not to do

Kenny lines up a golf shot from a water hazard. Before he swings, his friend notices Kenny’s “system” for storing passwords: a giant notebook labeled “KENNY’S PASSWORDS – PRIVATE.” The others confess their own bad habits—one keeps passwords in the Notes app, another relies on the browser’s built-in saver. Their friend steps in with a […]
Ruby | Live Virtual Receptionists and Chat Specialists

A quick-fire montage calls out the target: small business owners chained to a desk phone. The pain is immediate—every ring forces you to drop your work. The spot then shows the opposite nightmare: an indifferent receptionist letting leads slip away. Ruby steps in as the fix. A live, professional team answers calls and website chats, […]
Postman | We did this

Inside a high-stakes Mission Control room, an engineer works on an API for a satellite. She calls a remote colleague and, with one invite, shares her entire project in a Postman workspace. The colleague’s reaction—“This is so much better than the way I’ve been doing it”—captures the shift from friction to flow. A real request […]
Postman | I’m gonna push some buttons

Inside a sleek, intelligence-style command center, two developers finish what they call “the best API work we’ve ever done.” Their manager appears on a video call, assumes a long night ahead, and orders pizza for the team. The devs surprise her: they’re nearly done because Postman lets them build, test, document, debug, and publish from […]
Calendly | Easy Ahead.

The ad begins with a frazzled professional drowning in emails while trying to set up a meeting. The screen fills with overlapping messages, missed connections, and growing frustration. The mood is tense, the pace is fast, and the visuals feel cluttered. Then, everything changes. The same professional switches to Calendly, and the chaos instantly fades […]
Atlassian | Jira Service Management

A calm man sits in a coffee shop. He tells a colleague how well his teams work with Jira Service Management. His colleague arrives late, looking stressed. She has a pen stuck in her hair and suddenly gets a nosebleed. Outside, her angry team protests. They throw paintballs and hold signs asking for faster approvals. […]