Upwork | Creating Opportunity in Every Era of Work
The film traces the evolution of work. It opens on the rigid 9-to-5 grind—commutes, cubicles, and fixed schedules—before shifting to the modern reality of flexible, remote talent. Upwork positions itself as the platform that helped write this new chapter. Then the ad looks forward to the next era: AI. It shows AI drafting, coding, and […]
KlientBoost | Is Your Marketing Agency Acting Like a Toddler?
Marketing manager Amy vents her frustration. She says an agency should be “an extension of your team,” but hers feels more like “a toddler on a leash.” Enter Brent, her 23-year-old junior account manager. Brent behaves like a child instead of a professional. He eats crackers loudly, asks basic questions, fumbles with his headset, and […]
RemoFirst | Still Hiring Like It’s 1425? Let’s Fix That
Inside a medieval throne room, an advisor proudly unveils a map covered in portraits of potential candidates for an accountant role. The king beams and asks how many fall “within our legal borders.” The advisor’s grin fades. “One,” he admits. The king slumps in disappointment. The single local candidate is revealed—a raccoon. The advisor tries […]
RemoFirst | Your Talent Pool Is Bigger Than Your Castle Walls
A weary medieval king asks his scruffy advisor for a “global employment strategy.” The man proudly reveals his plan: a crude stick-figure drawing of a castle with people trapped inside, symbolizing the idea of hiring only within our borders. The king stares in disbelief, sighs, and mouths: “Are you f—ing kidding me?” The screen cuts […]
RemoFirst | Employing Talent Like It’s the Dark Ages?
A medieval king interviews a warrior for a “data analyst” role. The test? Pull a sword from a stone. “If thou can extract a sword, thou can extract data!” the king declares. The warrior succeeds, destiny fulfilled. The king is thrilled—until he asks where the man is from. The answer: Vancouver. The mood shifts. The […]
Descript AI | AI Video Editing Just Got Scary Good
A woman sits in a dark room, stressed and alone, trying to edit a video. A dramatic voiceover describes the crushing feeling. The stress is visualized in a surreal montage: a burning monitor, an exploding blender, an hourglass, and a teddy bear that trades balloons for a flamethrower. Then the pivot. Descript introduces Underlord, an […]
Pitch | Collaborative presentation software for teams.
A manager is nervous about an upcoming sales pitch. Her team is scattered and unhelpful. One teammate is distracted by video games. Terry, the overconfident one, wants to recycle his awful deck filled with Comic Sans and clip art. The meeting is going nowhere—until someone suggests Pitch. Everything changes. The team uses Pitch to collaborate […]
Pitch | Turn presentations into expressive video narratives
Kim and her remote team can’t land funding for their startup, bee2bee. Their decks fall flat, and rejections keep piling up. Then, in the middle of their group chat, someone suggests trying Pitch. Suddenly, the process transforms. The team builds their deck together in real time. They refine it asynchronously. One teammate even records a […]
Wake | Design collaboration for teams
Wake uses a charming, hand-drawn 2D animation style to tackle a specific problem: design teams working in silos. The video visualizes the chaos caused by inconsistent assets and poor communication through quirky, isolated characters. Wake is positioned not as another tool to learn, but as a seamless, integrated layer that works with the software designers […]
Price&Cost | Track project Costs and Profits without spreadsheets
Price&Cost delivers a clear and practical demo. It shows how the platform helps project-based businesses. Using simple 2D animations, real-life scenarios, and a clear voiceover, the video highlights budgeting, forecasting, and tracking profitability. It targets project managers and business owners. Price&Cost is positioned as a must-have tool for financial clarity. The Explainer Formula (That Converts) […]
Hootsuite | What Is Hootsuite?
Hootsuite turns social media into an exclusive party—and your brand is waiting outside. Instead of showing dashboards, it uses playful, abstract animation: a velvet rope, a secret doorway, and a flowing stream of content. The message is clear—Hootsuite is your all-access pass to social media success. The Explainer Formula (That Converts) Problem-first storytelling – Locked […]
Wufoo | Online Forms Made Simple
Wufoo turns the boring task of building forms into something simple and fun. Using bright, friendly 2D motion graphics, it compares form-building to putting together a puzzle. Different “pieces” (form elements) snap together easily. Instead of diving into a complex interface, the video quickly jumps through common uses—like payments, event signups, and job applications—to show […]
Lattice | Performance Management Employees Love
Lattice takes on one of the most universally disliked workplace rituals: the annual performance review. Through a mix of friendly 2D animation and a sleek product demo, it proposes a better, continuous approach to employee feedback. The video begins from the employee’s perspective—highlighting the emotional need for regular recognition, growth, and alignment with company goals. […]
Dropbox | Build the Future at Dropbox With Us
The ad uses vibrant, clean-line animation to show Dropbox as a futuristic city built on ideas. Diverse animated employees work on projects, and with every action they take, the city grows around them. The voiceover explains that employee ideas have sparked innovations like online marketplaces for creators and real-time video collaboration tools. A rocket ship […]
Contra | Portfolio Magic by Contra
Contra introduces Portfolio Magic, an AI-powered feature designed to help creative freelancers build client-ready portfolios effortlessly. Rather than showing a technical demo, the video uses a dreamy, music-video aesthetic with glowing 3D shapes and an indie-pop soundtrack. It transforms the dreaded task of portfolio creation into something quick, beautiful, and inspiring. The result is a […]
Dialpad | The Ai-Powered Customer Intelligence Platform
woman sits at a desk, overwhelmed by a chaotic screen crammed with glitching apps and sticky notes. She swipes it all away in one motion, revealing the clean, unified Dialpad interface. Instantly, she’s transported from the messy office to a serene, modern lounge. As she explains how Dialpad combines calls, messages, meetings, and support, her […]
37signals | Get somewhere with Basecamp.
A man with a backpack rushes up a moving escalator while trying to work on a device. He looks frantic and inefficient. Around him, other passengers stand still and ride up effortlessly. The scene ends with the message: “Get somewhere.” Basecamp positions itself as the tool that helps you progress without unnecessary hustle. The Formula […]
Webflow | A new era of no-code
Webflow redefines the no-code category with a cinematic brand film that feels more like a manifesto than a product demo. The video avoids showing any UI. Instead, it uses breathtaking 3D animation to visualize the act of creation itself—with glowing spheres, abstract glass panels, and interconnected structures symbolizing limitless potential. A powerful voiceover and epic […]
Air | Meet Air
Air uses vibrant, character-driven 2D animation to turn the abstract challenge of digital asset management into a fun and relatable story. Colorful, blocky characters face the “chaos of creativity” as they navigate piles of photos, videos, and design files. Air’s clean UI is woven seamlessly into this animated world, showing how it organizes, shares, and […]
Wordtune | Introducing Wordtune Spices
Wordtune takes a bold step away from the typical software demo with handcrafted stop-motion animation. The video follows a felt cat character struggling with writer’s block. Instead of listing features, it introduces Wordtune Spices as a magical, creative partner. By showing how the tool adds facts, jokes, and counterarguments directly in the cat’s miniature world, […]
Logitech | Video Conferencing Device Management Software to Support Hybrid Workplaces
Logitech targets IT managers with a clean, professional 2D animation. The video moves from the pain of managing countless video devices to showing how Logitech Sync centralizes control. Abstract ideas like device management and room analytics are visualized with clear UI mockups and a futuristic control center. The message: Sync makes large-scale video collaboration seamless […]
LinkedIn | Interview
A woman enters an elevator and sees her reflection turn into a second version of herself. She steps into a waiting room filled with identical clones—same hair, outfit, expressions. It’s a literal representation of job-hunting dread: the fear of being just another face in the crowd. She opens LinkedIn Premium and types, “How can I […]
LinkedIn | Build your network
A man heads to a job interview, but as the elevator doors open, something strange happens—he shrinks. Everyone else around him becomes a towering giant. He stumbles out, now doll-sized, nearly crushed underfoot in a giant-scale corporate world. In the oversized waiting room, he checks his phone and sees a supportive LinkedIn message from a […]
Vidico x Toggl | Toggl Track
The scene opens on three men dressed as ancient Greek philosophers trying to log time for “1 Philosophy.” They fumble with a quill, parchment, and hourglass. A narrator calls the process “inaccurate, inefficient, insanely slow.” A modern woman enters, takes the hourglass, and transitions the scene into a bright modern office. She opens Toggl Track […]
Zendesk | AI agents help you scale fast
Lucy, a lamp designer, is in her peaceful workshop when her creations suddenly go viral. Customer inquiries flood in—literally—as chat bubbles fill the space. A Zendesk AI Agent steps in, handling questions about shipping, returns, inventory, and influencer deals. Lucy relaxes and hugs her cat, while happy customers are shown enjoying their quirky lamps. It’s […]
Zendesk | AI agents help you resolve problems instantly
A woman named Cal wakes up early for a final job interview as a game designer. But her coffee machine is broken. She panics. She messages the manufacturer. A Zendesk AI Agent instantly reads the error code and offers a quick fix. Coffee made, nerves calmed, Cal aces the interview. The narrator explains the ripple […]
ADP | What’s the Plan? HR Outsourcing Can Help
A stressed-out small business owner vents to a friend about juggling hybrid onboarding, payroll in multiple states, and HR compliance. Her friend calmly suggests outsourcing to ADP. She worries she’ll become “just a file on someone’s desk,” but he reassures her: he has a dedicated HR pro, a team of experts, and a personalized plan. […]
Squarespace | Everything to Sell Something New
The ad opens in a coffee shop where a woman is building her website. A fast-paced montage follows, showcasing entrepreneurs selling everything from abstract ideas—like “a blank slate” and “a breath of fresh air” (at an oxygen bar)—to services like fashion shoot bookings, festival registrations, and physical products like perfume and vintage goods. Each scene […]
Fiverr | The Fiverr Journey
The ad moves fast through four success stories, each tied to a Fiverr freelancer. It starts with a gamer brand, “TMX Games,” showcasing a sleek new logo and color system. Next is “CAKE:05 Patisserie,” with a beautiful website delivered after four rounds of revisions—credited to “freelance brilliance.” Then a fashion brand explodes online, with headlines […]
Fiverr | Opportunity Knocks
Melissa, owner of the real-life Four Seasons Total Landscaping, stands outside her building and says, “Success!” She talks about being in the right place at the right time. Suddenly, she drives a futuristic, tank-like vehicle through her garage into a massive, high-tech indoor landscaping facility. Workers in teal jumpsuits tend to exotic plants with advanced […]
Fiverr | Expand Your Team
A woman presents to her team, announcing they’ve increased revenue by 60% and credits the team’s efforts. Suddenly, someone interrupts with “Cake in the break room! Going away party for Marco.” Confused, the woman asks, “Who’s Marco?” The scene cuts to a party setup with a decorated cake that says “Bye Bye Marco.” Team members […]
Fiverr | Celebrate Success
A man tells his coworker he found an amazing digital marketing expert on Fiverr. He shows his laptop screen. The coworker reacts with wild excitement — jumping, cheering, and celebrating loudly in the middle of a quiet office. On-screen text reads: “The company had its most effective campaign yet” and “The team continues hiring top […]
Fiverr | Wearable Tents
A woman in an office explains that Fiverr helps you find high-quality freelancers for many services. She talks about getting a business plan for a unique product — “wearable tents.” We see a screen showing the business plan presentation. She also mentions hiring an AI expert on Fiverr to create design prototypes. The camera shows […]
Fiverr | Not Just Another AI
A man plays “Artificial Intelligence.” He shows a marketing team four sunglasses images. They all look exactly the same. He admits that before Fiverr Go, he was just a basic AI—fast but boring and repetitive. He shows a huge pile of identical printouts. Then he meets Jane, an illustrator on Fiverr, who teaches him her […]
LinkedIn | Take a Beat
A woman sits at her desk, overwhelmed by constant notifications. Her computer screen fills with meeting reminders, chat messages, and calendar alerts. Office sounds—typing, phones ringing, messages pinging—add to the chaos. She looks stressed and frustrated. Then, she notices a colleague playing a game called Queens on their computer. They look calm and happy. Curious, […]
Workday | Welcome to the future of HCM
Workday’s Barbry McGann introduces the platform’s capabilities for managing a skills-based workforce. The video explains how Workday’s Skills Miner uses machine learning to map a company’s real-time “Skills Supply” from internal sources—like resumes, performance data, and feedback. It matches this to “Skills Demand” based on open roles and business priorities. The ad also highlights strategic […]
Upwork | “Hey World”
Upwork’s “Hey World” campaign delivers bold, playful messages to famous people and organizations—offering freelance help for their public challenges. From Elon Musk to NASA, the ad uses cultural references to promote Upwork’s network of skilled freelancers as fast, flexible problem-solvers. The Formula (That Works at Any Budget) Pop Culture Callouts + Direct Address = Instant […]
WeTransfer | Presents: The Bunt Machine by Mac Premo
In this ad, artist Mac Premo builds a quirky machine designed to bunt baseballs. He constructs it from junk in his studio, narrating his creative process along the way. The video blends fast edits, sketches, failed test runs, and moments of humor. In the end, the machine delivers a single, soft bunt—awkward but satisfying. The […]
Fiverr | Turn Nothing Into Something
Fiverr delivers a slick, stylized narrative that captures the emotional and practical journey of building something from scratch. We open on an empty room—literally nothing. From there, the video shows a startup founder transforming that nothing into a vibrant business, piece by piece, with the help of Fiverr freelancers. No words. No dialogue. Just dynamic […]
SAP | Swimming in HR problems?
SAP turns a corporate HR nightmare into a literal flood. The video opens on an overwhelmed HR leader sitting in a rapidly flooding office—paperwork floating, employees flailing, and a clear sense of drowning in disorganization. But at the center of it all, the HR lead remains calm, dry, and in control. Why? Because SAP’s human […]
Fiverr | Need a Freelancer? Obviously Fiverr
In this fast-paced, exaggerated spot, Fiverr shows what happens when a business owner refuses to ask for help—especially when buried under paperwork and looming deadlines. The ad humorously reminds small business owners that they don’t have to do everything themselves. Fiverr exists to make hiring freelancers obvious, easy, and efficient. The Formula (That Works at […]
Capterra | All in a Weeks Work
Capterra takes us inside a whirlwind week at a small business—where HR, finance, and operations collide in chaos. The twist? Every issue could’ve been avoided with the right software. From dance breaks to mild meltdowns, the ad shows how fast things unravel without the right tools—and how Capterra helps teams find them fast. The Formula […]
Squarespace | 5 to 9 × Dolly Parton
Squarespace flips the script on the classic Dolly Parton anthem “9 to 5” with a bold, musical tribute to side hustlers, dreamers, and after-hours entrepreneurs. Set to a remixed version of “5 to 9,” this ad celebrates the creative energy people pour into their passions after the workday ends. Squarespace positions itself as the website […]
TurboTax | Matchmaker × Jason Sudeikis
TurboTax’s “Matchmaker” ad starring Jason Sudeikis delivers a charming and quick-witted metaphor: finding the right tax expert is like finding the perfect match. With all the energy of a dating app and the polish of a premium rom-com trailer, the spot elevates a mundane tax task into a feel-good, human-centered experience. The Formula (That Works […]
Motion Array | So Easy
Motion Array’s “So Easy” is a playful and simple ad that emphasizes the ease of use and accessibility of their video creation tools. With a direct appeal to creators and editors, the ad highlights how Motion Array streamlines the video production process, making it quick and effortless for users to create professional-grade content. The Formula […]
Zoho | Excitement meets Zoho One
Zoho One’s ad leans into absurd humor and exaggerated enthusiasm to make business software—usually a dry topic—feel like the most exciting thing on the planet. The spot plays on over-the-top excitement, treating Zoho’s integrated business software suite like a life-changing revelation. The Formula (That Works at Any Budget): Exaggerated Reactions = Immediate Engagement – The […]
LinkedIn | Find Your In | Laundromat
LinkedIn’s “Find Your In” campaign takes an unexpected, lighthearted approach to networking by setting the scene in a laundromat—a place where you’d never expect to make a career connection. The ad cleverly challenges traditional ideas of networking, showing that opportunities can pop up anywhere—but LinkedIn makes them happen more intentionally. The Formula (That Works at […]
Upwork | Nepotism
This ad from Upwork takes a sharp, humorous look at nepotism in the workplace, highlighting how hiring within the family can sometimes lead to questionable, if not downright ridiculous, decisions. With a comedic tone, the ad presents a scenario where the over-the-top benefits of nepotism—hiring a family member who is clearly underqualified—are shown in contrast […]
Fiverr | Consider it Done With Fiverr
Discover how Fiverr creatively tackled Business & Work in their latest video “Consider it Done” within the Technology, Information and Internet industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
