Microsoft | Analyze Content Quickly and Securely with Microsoft 365 Copilot Chat

A young employee works late when his boss asks him to create a gluten-free version of their company’s top-secret sauce recipe. He uses Microsoft Copilot to generate it instantly. Suddenly, a life-sized burger mascot—the embodiment of the company’s brand—appears, looking worried about the safety of the recipe. The employee reassures it, “It’s all good. I’m […]

Microsoft | Enterprise Data Protection Included with Microsoft 365 Copilot Chat

A man opens the office fridge and spots a perfect cupcake with a note: “Do Not Touch! – CAROL.” As dramatic opera music swells, he reaches for it anyway. Suddenly, a disembodied hand slaps his away, followed by another wagging a finger in warning. The screen fades to the tagline: “Your business is your business. […]

Microsoft | Smarter Meeting Prep with Microsoft 365 Copilot Chat

A team scrambles to prepare for a critical meeting in a dimly lit conference room. Their boss asks them to predict tough questions they might face, but they have no answers—one even jokes about faking a power outage. In desperation, a teammate uses Microsoft Copilot to analyze their budget report. Copilot instantly lists potential risks, […]

Microsoft | Find Insights Fast with Microsoft 365 Copilot Chat

A frustrated team sits in a conference room with a massive haystack covering the table. They need to find one key piece of information. A man enters, calmly assesses the situation, and pulls out his phone. He types into Copilot: “help find the needle in this haystack,” attaching an Excel file. He waves a metal […]

Microsoft | Complete Tasks with Help from Microsoft 365 Copilot Chat

A woman walks through a colorful office wearing a single blue bowler hat. Every time a colleague gives her a new task—social posts, audience analysis, talking points—another hat magically stacks on her head. The pile grows tall and wobbly, showing how overwhelmed she feels. She sits at her desk, opens Microsoft 365 Copilot, and delegates […]

Microsoft | Crush Writer’s Block with Microsoft Copilot

A writer sits at a bare desk, staring at a giant concrete block. It blocks his laptop and his view—his literal writer’s block. He types a prompt: “Copilot, help me start chapter 3. Writer’s block!!” With one click, the block explodes into pieces. The writer smiles as Copilot generates a full chapter outline. Music kicks […]

MNTN | Out-Of-This-World Targeting

The commercial looks like a scene from an old 1980s sitcom. ALF, the well-known alien character, calls MNTN to complain. He praises the platform for its speed and 80,000 targeting options. Yet, he is upset because “Melmacians” (his alien species) are not an audience demographic. With perfect comedic timing, ALF asks how he can sell […]

MNTN | No Pitch Necessary

Ryan Reynolds claims that MNTN’s Performance TV is so good it “requires no pitch.” He walks off-screen, leaving a silent shot of the MNTN logo on a TV. The awkward silence stretches until Reynolds rushes back in, flustered, admitting the product is “a bit sophisticated.” He launches into a rapid, jargon-filled explanation, only to be […]

MNTN |MNTN’s Fastest Demo with BWT Alpine F1 Team

Ryan Reynolds’ voiceover sets up a dramatic premise: to prove MNTN is the fastest way to advertise on TV, he’ll demo the platform while driving a Formula 1 car. The suspense is immediately cut short when he admits, “Then, I got scared.” Instead, he sends in his body double, Nathan—who also backs out of the […]

MNTN | This Oscars Ad Stunt Brought To You by MNTN

The spot begins with a vintage TV broadcast where a suited man declares, “Big TV advertising is for big brands with big dollars. Always has been, and always will be.” Suddenly, a roaring MNTN-branded trophy truck bursts through the screen. The same man is now behind the wheel, yelling, “Not anymore!” as he races across […]

Atera | Still doing IT like it’s 1995?! You need Atera

The spot opens in a dreary 1995 office where an IT professional struggles with bulky CRT monitors, a Rolodex, and endless manual tasks. Quick cuts highlight outdated tools—clunky workflows, endless clicking, and even a cringe-worthy VHS workout tape titled Reboot That Booty. The scene then shifts to today: a modern IT pro uses Atera’s sleek, […]

Dialpad | The Ai-Powered Customer Intelligence Platform

woman sits at a desk, overwhelmed by a chaotic screen crammed with glitching apps and sticky notes. She swipes it all away in one motion, revealing the clean, unified Dialpad interface. Instantly, she’s transported from the messy office to a serene, modern lounge. As she explains how Dialpad combines calls, messages, meetings, and support, her […]

Dialpad | Close Deals, Faster

A sales leader walks calmly through her office while chaos swirls around her—calls, notes, and objections flying in every direction. The background is a frantic blur of activity, but she stays composed as pop-up graphics reveal Dialpad AI handling tasks in real time, from live coaching to objection handling. The storm subsides as she effortlessly […]

Dialpad | Superbowl 2024

A narrator walks through a modern office, explaining what Dialpad AI can and can’t do. The ad cuts between humorous vignettes: it can’t make a bad joke funny, but it can instantly give support agents the right answers. It can’t clone your top salesperson, but it can coach the entire sales team in real time. […]

Spendesk | Automated Invoice Management

Spendesk turns expense management into a frictionless experience. The ad follows a single invoice as it flows through the approval process with ease. It begins with a man on a rooftop submitting the invoice on his laptop. A woman instantly approves it on her phone, another teammate tracks it on a dashboard, and with one […]

UKG | Back to the office

UKG uses humor and contrast to show how chaotic people management can feel. During a casual lunch, a woman asks her coworker how returning to the office is going. While he says everything is “hectic but under control,” the ad cuts to his internal reality: employees mobbing him with questions, his desk collapsing under sticky […]

37signals | Get somewhere with Basecamp.

A man with a backpack rushes up a moving escalator while trying to work on a device. He looks frantic and inefficient. Around him, other passengers stand still and ride up effortlessly. The scene ends with the message: “Get somewhere.” Basecamp positions itself as the tool that helps you progress without unnecessary hustle. The Formula […]

Logitech | Bye Bye Dongle

A woman on a video call with IT support happily discovers her new Logitech headset doesn’t need a dongle. She tosses her old dongle into a desk drawer, saying, “Can’t say I’ll miss ya, dongle.” The dongle, personified as a man in costume, finds himself in a dreary office with other obsolete tech — a […]

CAKE.com | Productivity is not a joke

In a chaotic backstage room, a clown struggles to make a simple balloon animal. Around her, other clowns are messy and disorganized, mirroring a dysfunctional workplace. After a long, squeaky effort, the balloon suddenly pops, leaving her frustrated and defeated. A voiceover delivers the punchline: “Don’t be a clown,” positioning Cake.com as the smart, efficient […]

CAKE.com | Don’t overpay productivity tools (Scammed)

Two tourists hop into a rundown car for a sightseeing tour. The driver, clearly a con artist, excitedly points out random streets and dull buildings. Upbeat 80s music plays as the couple slowly realizes they’ve been tricked. Their smiles fade. The voiceover warns: “Don’t get scammed like this couple.” The spot ends by connecting the […]

CAKE.com | Don’t overpay productivity tools

In a gritty warehouse, a man in a business shirt hangs upside down as two henchmen shake coins out of his pockets. Dramatic opera music swells while a calm voiceover explains how Cake.com bundle deals save 70% on productivity tools. A well-dressed boss watches the shakedown casually while taking a business call. The ad ends […]

CAKE.com | Don’t get ripped off

A man lies on a waxing table, visibly nervous. A calm voiceover says, “Cake.com bundle deals save you 70% on productivity tools. So, don’t get ripped off like this guy.” At that exact moment, a wax strip tears from his chest. He screams in agony as the camera stays close on his painful reaction. The […]

CAKE.com | Vampire Influencer Shows You How He Keeps His Network Alive

The scene is set in a dark, spooky room. Count Vlad, a vampire, works on his laptop while standing inside an upright coffin. He opens the Pumble app, scrolls through standard work statuses, and cheekily selects “Food time.” After flashing a fanged grin at the camera, he closes his laptop. The ad ends with the […]

CAKE.com | I now pronounce you inefficient

The scene begins at a lavish wedding reception, where guests applaud as dramatic opera music swells. Suddenly, chaos erupts in slow motion as chunks of wedding cake and frosting explode through the air, splattering horrified guests. The source is revealed: the bride and groom are gleefully hacking their wedding cake apart with a running chainsaw. […]

CAKE.com | Unproductive work is expensive work

The ad opens in a chaotic office where employees are wasting time—juggling, sleeping, and playing games. A woman walks in with purpose, receives a briefcase full of cash, and addresses the viewer directly. She explains that unproductivity is like what she’s about to do. She walks to an open window, opens the briefcase, and dumps […]

CAKE.com | Stop burning your money

A woman in an office looks directly at the camera and tells viewers that low productivity is costing their business money. To prove her point, she lights a novelty banknote labeled “YOUR MONEY” on fire. The situation escalates as she grabs entire stacks of cash from a drawer and sets them ablaze on her desk. […]

LinkedIn | Interview

A woman enters an elevator and sees her reflection turn into a second version of herself. She steps into a waiting room filled with identical clones—same hair, outfit, expressions. It’s a literal representation of job-hunting dread: the fear of being just another face in the crowd. She opens LinkedIn Premium and types, “How can I […]

LinkedIn | Build your network

A man heads to a job interview, but as the elevator doors open, something strange happens—he shrinks. Everyone else around him becomes a towering giant. He stumbles out, now doll-sized, nearly crushed underfoot in a giant-scale corporate world. In the oversized waiting room, he checks his phone and sees a supportive LinkedIn message from a […]

Deloitte US | Solving tomorrow’s challenges by accelerating AI innovation

A narrator compares epic moments of discovery—like fire and Newton’s apple—to the frustrating pace of modern corporate innovation. We see teams stuck in endless meetings, focus groups, and data dives. One manager receives urgent alerts to “INNOVATE NOW” on his smartwatch. The word “WAIT” appears onscreen—then shatters. Suddenly, we shift to a future where AI […]

HubSpot CRM | ‘Coffee’

Two cowboys sit by a campfire. One uses a laptop to quickly run reports with HubSpot CRM. The other, Devo, struggles with a huge, steam-powered espresso machine. While the laptop cowboy finds a new café lead in minutes, Devo is still trying to make a “flat white.” When he hears they might buy a café […]

HubSpot CRM | ‘Beans’

The cowgirl CEO sits at a saloon bar, praising value. That’s why her “outlaw business” uses HubSpot CRM—and why she always orders beans. Behind her, a chalkboard menu reads:“BEANS – 2¢”“HUBSPOT CRM – FREE TO GET STARTED.”She spoons up the beans, happily declaring: “So much bang for your buck.” The Formula (That Works at Any […]

Quickbook | Eggs

The scene opens in a chaotic diner where customers frantically eat eggs. A stressed waitress struggles to manage a kitchen overwhelmed with overdue invoices stamped “FINAL REMINDER.” Suddenly, giant, menacing roosters wearing “SUPPLIER” name tags terrorize the staff and customers. The tension builds until the scene abruptly shifts to a calm, clean diner. The waitress […]

HubSpot | Increase Your Leads

A phone shows a “Lead Tracker” with zero qualified leads out of 85. A woman and her team stand stressed in a dark, ominous elevator. A voiceover says, “Marketing leads shouldn’t lead to a dead end.” The elevator clangs like a horror film. Suddenly, the scene shifts to a bright, modern office with HubSpot dashboards […]

HubSpot | Close More Deals

A woman sits in a dark, spy thriller-style office, sweating over a cluttered software interface. A dramatic voiceover lists admin tasks like “data entry” and “updating records.” Her eyes widen. The tension builds—until the voiceover declares: “These tasks have nothing to do with closing deals.” Suddenly, the scene cuts to a bright, calm office. A […]

HubSpot | Scale Your Service

In a dark, depressing office breakroom, a woman struggles with a customer support issue on her laptop, which displays a complicated interface. A voiceover explains that as companies grow, supporting customers gets tougher. In a moment of pure frustration, she dumps an entire pot of coffee over her head. The scene immediately cuts to the […]

HubSpot CRM | ‘Holler’

A woman on horseback, the “CEO of a fast-growing outlaw enterprise,” asks her team for a status update. But her team is across a massive canyon. They try yelling back business jargon like “quarterly train acquisition campaign,” only for the echo to garble it. She introduces HubSpot to bring teams and data together—so no one […]

Vidico x Toggl | Toggl Track

The scene opens on three men dressed as ancient Greek philosophers trying to log time for “1 Philosophy.” They fumble with a quill, parchment, and hourglass. A narrator calls the process “inaccurate, inefficient, insanely slow.” A modern woman enters, takes the hourglass, and transitions the scene into a bright modern office. She opens Toggl Track […]

Squarespace | The Next Brilliant Idea

A man and woman are playing chess inside a dimly lit sauna. The man is dripping with sweat and conviction—he’s just had a brilliant idea: “ThermoChess.” It’s chess… but in a sauna. He excitedly wonders aloud how to make it famous. The people around him, all overheated and unimpressed, answer one by one: “Squarespace it.” […]

Zendesk | AI agents help you scale fast

Lucy, a lamp designer, is in her peaceful workshop when her creations suddenly go viral. Customer inquiries flood in—literally—as chat bubbles fill the space. A Zendesk AI Agent steps in, handling questions about shipping, returns, inventory, and influencer deals. Lucy relaxes and hugs her cat, while happy customers are shown enjoying their quirky lamps. It’s […]

Zendesk | AI agents help you resolve problems instantly

A woman named Cal wakes up early for a final job interview as a game designer. But her coffee machine is broken. She panics. She messages the manufacturer. A Zendesk AI Agent instantly reads the error code and offers a quick fix. Coffee made, nerves calmed, Cal aces the interview. The narrator explains the ripple […]

Zendesk | AI agents help your team get back on track fast

Raj, an employee, faces a last-minute crisis—his email crashes just as he’s about to send a critical report. He contacts IT, and Zendesk’s AI Agent jumps in. It flags the issue as urgent, completes security checks, and restores his access. The crisis is averted. But the story doesn’t stop there. His relief spreads to his […]

Zendesk | How does Zendesk’s generative AI help your customer experience agents?

A narrator introduces a calm, high-performing customer service agent. He’s effortlessly working through his tickets. But when the narrator wonders what it would be like without Zendesk AI, everything falls apart. His snow globe erupts into a blizzard. His inbox floods. He panics. Zendesk’s generative AI features—like summarizing tickets, adjusting tone, and expanding replies—kick in […]

Zendesk | AI for VIP customer service

A young girl loses her teddy bear—“HunBun”—while staying at a hotel. Her mom messages the hotel. Zendesk AI flags her as a VIP and routes the request with urgency. A manager finds the bear, ties a ribbon around its neck, and ships it next-day. The girl receives HunBun and beams with joy. On-screen text reads: […]

Zendesk | AI that knows it’s all about YOU

A narrator introduces “Snake Eyes,” a serious-looking heavy metal musician, who’s “trying to change his tune” by playing a delicate mandolin. We learn that Snake Eyes’ favorite guitar brand uses Zendesk AI. It helped him get a personalized guitar pick and update his preferences to match his new persona. A single tear rolls down his […]

Intuit TurboTax | Now Business Taxes is Easier

A florist is stressed in a dim, cluttered back office, overwhelmed by a large tax bill. The scene shifts to a bright, colorful flower shop where he’s happily arranging flowers. A TurboTax Small Business Expert helps him via video call, handling his taxes and giving year-round advice—including confirming deductions for a new 3D printer. The […]

ADP | What’s the Plan? HR Outsourcing Can Help

A stressed-out small business owner vents to a friend about juggling hybrid onboarding, payroll in multiple states, and HR compliance. Her friend calmly suggests outsourcing to ADP. She worries she’ll become “just a file on someone’s desk,” but he reassures her: he has a dedicated HR pro, a team of experts, and a personalized plan. […]

ServiceNow | Put AI To Work for People

A spokesperson walks through a typical office, acknowledging the audience’s “AI fatigue.” She introduces employees dealing with slow, manual work—each smiling through gritted teeth. We meet a developer waiting months for code, a support agent digging through case files, a pregnant HR worker confused by policies, and an IT manager barely holding it together during […]

Intuit TurboTax | Now Taxes is So Sweet

Issa Rae races through a city in a chaotic car packed with receipts and tax documents. She’s on a frantic mission to file her taxes in person. She battles traffic, crammed elevators, and packed parking lots—only to discover the tax office has moved.Suddenly, she’s poolside, calm and relaxed. A TurboTax Live expert is handling everything […]

Squarespace | Make It Real | Garage

A man sits alone in a dark room, building something on his laptop. Suddenly, his dream comes to life: a spotless car restoration garage, complete with mechanics and machinery. He unveils a restored red convertible under a glowing “Paradise Motors” sign. The ad ends by showing his Squarespace website, with the message: “A website makes […]

Squarespace | All You Need to Launch A Meditation School

The ad opens with a calming voiceover stating you need “nothing” to start a meditation school—while showing serene visuals. But the narrator keeps adding more items: “a Squarespace website,” “a gong maybe,” “some visual metaphors,” and “stressed-out students.” Each is shown with clever, surreal imagery: a dog staring at a gong, a floating laptop, and […]

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