Squarespace | Make It Real
A woman sits alone in a dusty, empty warehouse with her laptop open. As she builds her website, the space around her slowly transforms. Empty rooms become a busy restaurant. Dusty furniture turns into elegant dining tables. A dark kitchen fills with chefs preparing food. By the end of the ad, the warehouse has become […]
Workday | What’s left to Cut?
An office begins to physically “shrink” as it is progressively cut away. Workspaces, equipment, and structure all disappear in stages. The main character is eventually left in a tiny, broken-down space running outdated systems. He triggers a reset. The environment transforms into a modern, open workspace. He now uses Workday to manage HR and finance […]
Rubrik | Bring Out Yo’ Dead
Two medieval collectors enter a modern office.They shout: “Bring out your dead!” Employees start handing over old IT equipment.Fax machines. Monitors. Backup tapes. They reach an IT manager stuck on a legacy system called “Veteris.”They label it dead infrastructure and load it onto their cart. More outdated systems are removed across the office. Final message: […]
Rubrik | Backup Things
A group of IT professionals sits around a basement table playing Dungeons & Dragons while describing a terrifying “monster” attacking their systems. The monster is eventually revealed to be the WannaCry ransomware virus. The ad quickly transforms into a full parody of Stranger Things. A skeptical sheriff investigates strange events. Christmas lights flicker across a […]
Rubrik | A Better Fit
At a holiday office party, a man complains about the constant “babysitting” required by old backup systems. As he explains the frustration, the scene suddenly transforms into a flashy rap music video. He raps about fragmented data, poor visibility, and outdated infrastructure while dancing through neon-lit offices and dramatic set pieces. The performance becomes even […]
Upwork | Hidden Talent
A spokesperson walks through a traditional corporate office while explaining how Upwork gives companies access to independent professionals around the world. As he talks, ordinary office objects become hidden entrances to freelance talent. A binder slides away to reveal a graphic designer working inside a colorful studio. A window blind lifts to reveal a video […]
1Password | No More Sticky Notes
A man walks through a clean white room where different online accounts are represented as physical doors. Platforms like Twitter, Instagram, and eBay each have their own entrance. He explains how most people reuse weak passwords based on things like their dog’s name or personal memories. To show the risk, one unlocked door suddenly causes […]
Cloudflare | DDoS Protection, WAF, CDN and more
A woman sits at a desk and introduces the old dial-up sound: “Ee-yah.” She calls it the “sound of the future.” Then quickly makes the point—it’s outdated. She stands up and walks through a series of sliding-door scenes. A cat-video creator. A financial institution. A fast-growing startup. Different worlds. Same need: speed, security, reliability. She […]
Vercel | You’re Doomed
A woman works alone late at night. She is preparing for a product launch. A countdown timer shows only eight hours left. Then an error appears: “Video Not Found.” A dramatic narrator tells her she is “doomed.” The pressure builds. There’s no one to call at this hour. Then the twist appears. She didn’t order […]
Vercel | Edits Technology Interface
A developer works on a CatChow logo late on a Thursday. At first, it’s simple. One clean version on screen. Then the messages start. A group chat called “Cat Chow Chat” begins to flood in. Harry wants an exclamation mark. Sarah wants a friendlier font. Then Harry wants something “EDGIER!!!” Gary says it’s too intense. […]
Vercel | CatChow
A creative presents a simple storyboard for a CatChow ad. It’s clean. Emotional. Straightforward. The clients are not impressed. They suggest changes. Lots of them. They want laser beams. More explosions. A cat playing a guitar solo. They claim it’s based on “extensive research.” The creative hesitates, then agrees. Cut to the final ad. A […]
Brex | Keep Growing
A founder’s life plays out in a fast-paced montage. Everything revolves around a 5:00 AM alarm clock. We see him working alone in a messy office. Then growing. Then raising $3M in funding. Throughout the journey, Brex is always present. He tracks cash, books flights, pays vendors, and sets card limits—all in one place. Even […]
FedEx | Growing Business
A FedEx delivery driver walks through a corporate office. The office is constantly transforming around him. Desks retract into the floor. Walls flip into new rooms. A cafeteria folds into a boardroom. Employees are moved through hidden floor panels but keep working as normal. The driver stays calm the entire time. He walks past a […]
FedEx | Overwhelmed
Scott sits at his desk in a quiet office. The phone rings. A coworker walks by. Each time, Scott explodes into over-the-top “busy” behaviour. He shouts phrases like “Busy!” and “Worky worky, busy bee!” while throwing papers around. Two colleagues watch from the hallway. They explain the truth. Since the company switched to FedEx, Scott […]
FedEx | Heavy Metal
A manager storms into a hotel suite. A heavy metal band sits inside, dressed in leather and face paint. He shows them a news clip. It shows the band carrying golf clubs at an airport. He says this ruins their “dangerous” image. The band members speak softly. They admit they love golf. The manager offers […]
FedEx | Kyle
An employee walks into his boss’s office. A young boy named Kyle sits on a beanbag, playing a handheld game. The boss explains he hired Kyle as a “geography consultant.” Kyle aced 5th-grade geography. The boss mentions customers in “Czechoslovakia.” Kyle quickly corrects him—it’s now the Czech Republic. The boss praises Kyle as a lifesaver. […]
Maersk | Image if a restaurant was like shipping
The ad asks: “What if a restaurant worked like shipping?” A high-end restaurant becomes chaotic. Customers receive huge binders just to order food. One customer gets “rolled” out into a rainy alley due to overbooking. A scooter drives through the dining room. Soup prices keep changing. Extra fees appear on the bill. At one point, […]
Splunk | T-SaaS
A man walks through a modern office explaining Splunk Cloud using a playful metaphor: T-Shirts as a Service, or “T-SaaS.” He describes a system where businesses only pay for the shirts they actually wear, avoiding the waste of shirts that don’t fit, smell bad, or sit unused. The service scales from just five shirts to […]
Xerox | Michelin, Ready for Real Business
The Michelin Man (Bibendum) is locked in an intense, superhero-style battle with a giant, multi-armed mechanical monster on a highway bridge. Mid-fight, a car pulls up beside the chaos. Two office workers, Sandra and Peter, casually roll down the window and interrupt him—not to help, but to ask about accounts receivable and “crunching the numbers.” […]
Wix | Jason Statham and Gal Gadot
Jason Statham and Gal Gadot are dining in a luxury restaurant when a full-scale action sequence erupts. A group of thugs storms in, triggering an escalating chain of cinematic destruction—chairs are smashed, walls collapse, and the kitchen is ultimately blown apart. In the middle of this chaos, the restaurant’s chef, Felix, sits completely unfazed. Wearing […]
Reckon One | Accounting software perfect for small businesses
A man tries to pitch Reckon One in under 30 seconds. As he speaks, stagehands rapidly change his outfits and the set around him. He transforms from a bartender to a chef, then a construction worker, a barber, and finally a magician. He explains that most businesses only use a small part of their accounting […]
GitLab | You’re living like this?
A father walks through the door carrying a stack of paper bags. He proudly announces that he “got the burgers.” Then he explains his process. First, he went to one shop for buns. Next, another shop for patties. Then another for tomatoes. Each ingredient came from a different specialty store. At the dinner table, the […]
Justworks | What All-In-One HR Looks Like
Justworks shows exactly what all-in-one HR looks like — benefits, payroll, onboarding and compliance handled seamlessly in one platform. A clean, confident 33-second B2B product explainer.
QuickBooks | Get Yours with Danny de Vito
Danny DeVito appears in a bright blue tracksuit and neon green glasses. He plays a high-energy business coach for a gym trainer named Jody. He reminds her that she didn’t get a degree in taxation. Her job is building bodies, not studying tax code. As Jody trains clients, DeVito follows her around the gym. He […]
IBM | Let’s put smart to work
A team of IBM consultants takes “attention to detail” to a comical extreme while working with a furniture retailer. They measure air velocity inside ventilation shafts, use tape measures on warehouse shelving, and physically jump onto sofas to test firmness. One consultant is even buried up to his neck in packing peanuts to confirm the […]
Webflow | Friday afternoon “ask”
At 4:38 PM on a Friday, a manager named Roger approaches a designer, Grace, with last-minute changes for a live website. He uses vague, familiar client language — asking for buttons that feel “more elegant” but still have “a bit of pop.” While Roger continues explaining with frantic hand gestures, Grace calmly makes the changes […]
Webflow | Learn web design, development, and time travel — visually
The spot opens like a high-budget sci-fi movie trailer. A dramatic voiceover asks what web design would look like if we had a single, continuous time machine. Futuristic visuals show complex code being created instantly through visual motion. Midway through, the illusion breaks. We cut to the recording studio, where the voiceover actor is interrupted […]
Squarespace | Jeff Bridges’ Sleep Tapes
Jeff Bridges sits in a dark, wood-paneled bedroom beside a sleeping woman. He looks directly into the camera and begins humming — slowly, deeply, and without explanation. He then lifts a wooden mallet and a Tibetan singing bowl, circling its rim to create a low, resonant vibration. The camera gradually pulls back, revealing he’s seated […]
Lenovo | “Chad”
An IT administrator recounts the legend of “Chad,” a user who is absolute murder on machines. The spot plays like a war story, cutting through a montage of Chad’s tech-destroying habits: scorching a laptop on a hot plate, tumbling down concrete stairs, getting a screen crushed by elevator doors, and letting his bulldog chew on […]
Cisco | Pep Talk
Ewan McGregor walks through a cinematic journey of human progress — from ancient pyramids to robotic dogs, 3D-printed organs, particle accelerators, and drones protecting wildlife. He moves between advanced research labs and remote villages where connectivity enables clean water, healthcare, and financial access. The message is simple: this moment in history is unprecedented, and Cisco […]
SAP | Let’s Do This
Clive Owen delivers a dramatic monologue about the idea of “thinking.” As he talks, he appears in a rapid-fire series of unexpected locations—a server room, a car factory, an operating room, a greenhouse, even standing on shipping containers. His point: everything in the modern world is “thinking.” Sensors, machines, software, systems—all producing endless data. But […]
Asana | Where there’s Asana, there’s a way.
The ad uses a split-screen to compare the work lives of employees at home and in the office. On one side: kids climbing on their dad, a cat strolling across a laptop, and general home chaos. On the other: office noise, interruptions, and a messy, unproductive video call. The team is clearly misaligned. The manager […]
Pie Insurance | Wake-up Call
Two mechanics work in a cluttered auto repair shop. One of them holds a renewal notice and casually asks, “Should we renew our workers’ comp insurance?” The other barely looks up—“Yeah, sure.” At that exact moment, a pie suddenly flies across the room and hits him square in the face. Cream everywhere. A calm voiceover […]
Zoho CRM | Omnichannel Communication
This stop-motion masterpiece unfolds in a world made entirely of cardboard. The narrator explains that customers aren’t flat, one-dimensional “cardboard cutouts.” We follow a charming cardboard character as he plays soccer, jams with his band, and goes on dates — a whimsical illustration of a real, complex human life. As the story unfolds, the ad […]
Lightspeed | The Stickup
Two clumsy robbers burst into a retail store, shouting for the clerk to empty the cash register. But instead of panicking, the clerk stays perfectly calm. He tells them there’s no cash register — because the store uses Lightspeed, an all-in-one point-of-sale system. He then launches into an impromptu product demo, confidently listing features like […]
Workday | Business Caddie
An executive tells a colleague that using Workday is like having a business caddy—someone who always has the right advice at the right moment. Instantly, a real golf caddy appears and follows him through his day. He offers strategy tips in meetings, suggests budget moves in the hallway, and even clears the executive’s weekend schedule […]
Zendesk | Zendesk Apps Promo
Three departments—Sales, Support, and Engineering—try to help a single customer. A sales rep needs quick information to close a deal, but the request gets trapped in a maze of silos. Sales can’t get a straight answer from Support, Support can’t get a simple fix from Engineering, and the whole thing collapses into jargon, mismatched account […]
Zendesk | Sh*t Support Agents Say
A support agent in a headset rattles off an endless stream of clichés customers have heard a thousand times: “Have you tried turning it off and on again?” … “Can I put you on hold for just a sec?” … “I’d feel the exact same way if I was in your shoes.” He recites them […]
Salesforce | The Handoff
A woman sits down for a date with a man who speaks like a stiff, automated chatbot. When she casually mentions her love of hair metal, he stares blankly before awkwardly “handing off” the conversation to someone new: Randy, an absurd 80s rock star stereotype. Instead of improving things, Randy makes everything worse. He’s loud, […]
Webflow | The naysayer
A developer sits at his desk late at night, surrounded by glowing screens of code. On the phone with an unseen client or marketer, he looks exhausted as he repeats the same word over and over: “No… no… no way… nope… no.” The moment perfectly captures creative ambition running headfirst into technical limitations. Finally, an […]
Webflow | Post-launch revisionist
A boss sits in a meeting, praising his team for launching a new website. But then he drops the nightmare request: he had a dream the site could be “better.” Without offering clear feedback, he casually asks the team to implement his vague, dream-inspired changes—and to have something ready by tomorrow. Completely oblivious, he finishes […]
Webflow | Code conversationalist
A developer is working late, surrounded by glowing screens of code. An unseen colleague casually asks him to “update a rollover” (a hover effect). Instead of giving a simple answer, he rattles off two impossibly long strings of CSS code, asking which one they mean. The scene cuts off before the question can be answered. […]
SurveyMonkey | Avoid Messy Marketing Mistakes
A confident executive proudly unveils a new logo for the American Dental Society. At first, the audience leans in with anticipation. But as the camera pans to the design, the truth is revealed: the abstract image looks shockingly inappropriate. Gasps ripple through the crowd. Some people squirm, others look away, and one even spits out […]
Pitch | Collaborative presentation software for teams.
A manager is nervous about an upcoming sales pitch. Her team is scattered and unhelpful. One teammate is distracted by video games. Terry, the overconfident one, wants to recycle his awful deck filled with Comic Sans and clip art. The meeting is going nowhere—until someone suggests Pitch. Everything changes. The team uses Pitch to collaborate […]
Kandji | “So I Do That”
An IT admin explains that the company just hired a lot of people. New hires pop in one after another, each in a distinct, color-coded workspace—different roles, different cities, same need. In a single, chaotic beat, they all face the camera and demand, “A computer for work.” The admin stays calm and closes with, “So […]
Ruby | Live Virtual Receptionists and Chat Specialists
A quick-fire montage calls out the target: small business owners chained to a desk phone. The pain is immediate—every ring forces you to drop your work. The spot then shows the opposite nightmare: an indifferent receptionist letting leads slip away. Ruby steps in as the fix. A live, professional team answers calls and website chats, […]
Process Street | Workflow Automation Software
A lone employee sits at a desk in a vast, empty space, ready to onboard new hires. Her computer explodes into chaos: countless windows stack on top of each other, then a towering, scrolling wall of text lists hundreds of company processes. She introduces Process.st and the mess collapses into clear, shareable checklists. Tasks route […]
Wake | Design collaboration for teams
Wake uses a charming, hand-drawn 2D animation style to tackle a specific problem: design teams working in silos. The video visualizes the chaos caused by inconsistent assets and poor communication through quirky, isolated characters. Wake is positioned not as another tool to learn, but as a seamless, integrated layer that works with the software designers […]
SurveyMonkey | Analyzing Your Survey Results
SurveyMonkey skips complex technical demos for a simple, small-business focus.This 2D animated video uses colorful, cartoon-style visuals—coffee shops, laptops, and charts—to show customer feedback and actionable insights. The result is a clean and approachable pitch. SurveyMonkey comes across as an easy, essential tool for small businesses making data-driven decisions. The Explainer Formula (That Converts) Problem-first […]
Price&Cost | Track project Costs and Profits without spreadsheets
Price&Cost delivers a clear and practical demo. It shows how the platform helps project-based businesses. Using simple 2D animations, real-life scenarios, and a clear voiceover, the video highlights budgeting, forecasting, and tracking profitability. It targets project managers and business owners. Price&Cost is positioned as a must-have tool for financial clarity. The Explainer Formula (That Converts) […]
