SurveyMonkey | Collect survey data online or offline
In this video, SurveyMonkey Anywhere delivers a clear, practical product demo that focuses on functionality over flashy visuals.It uses clean 2D animations, real-world scenarios, and a professional voiceover to highlight the app’s offline data collection capabilities. The goal is simple: show market researchers and businesses how SurveyMonkey can be a trusted, flexible solution for collecting […]
Hootsuite | What Is Hootsuite?
Hootsuite turns social media into an exclusive party—and your brand is waiting outside. Instead of showing dashboards, it uses playful, abstract animation: a velvet rope, a secret doorway, and a flowing stream of content. The message is clear—Hootsuite is your all-access pass to social media success. The Explainer Formula (That Converts) Problem-first storytelling – Locked […]
Asana | Introducing Asana Timeline
Asana turns a dry feature—a Gantt chart—into a vibrant, animated journey. High-end character animation and abstract visuals show the chaos of project management and the clarity the Timeline feature brings. By focusing on emotion and metaphor instead of menus and buttons, the video positions Asana as intuitive, creative, and design-led. The Explainer Formula (That Converts) […]
Wufoo | Online Forms Made Simple
Wufoo turns the boring task of building forms into something simple and fun. Using bright, friendly 2D motion graphics, it compares form-building to putting together a puzzle. Different “pieces” (form elements) snap together easily. Instead of diving into a complex interface, the video quickly jumps through common uses—like payments, event signups, and job applications—to show […]
Pipedrive | We Make Sales Easy
Pipedrive shares its “by salespeople, for salespeople” idea with fast, energetic animation. The video uses simple line drawings and animated characters to show who uses the product. It also shows easy-to-understand animated mockups of the software. Instead of listing every feature, it focuses on how Pipedrive helps sales teams stay clear, focused, and organized. The […]
Lattice | Performance Management Employees Love
Lattice takes on one of the most universally disliked workplace rituals: the annual performance review. Through a mix of friendly 2D animation and a sleek product demo, it proposes a better, continuous approach to employee feedback. The video begins from the employee’s perspective—highlighting the emotional need for regular recognition, growth, and alignment with company goals. […]
Briza | Briza in Action
Briza uses clean, minimalist 2D animation to tackle a big B2B challenge: the inefficiency of serving small business insurance clients. Through smart visual metaphors like a draining hourglass and a cityscape of businesses, it highlights how manual underwriting wastes time and resources. By showing a smooth digital workflow from application to payment, the video positions […]
Pitch | How do you pitch an idea?
Pitch delivers a cinematic and abstract vision of what presentation software can be. Instead of showing a typical product walkthrough, it uses premium 3D animation to illustrate the creative journey—from inspiration to collaboration. Floating panels, soft 3D shapes, and sleek UI animations move to the beat of an electronic score. The result is a brand […]
Spendesk | The all-in-one company spending solution for modern finance teams
Spendesk turns the stress of financial admin into a cartoonish tidal wave of paperwork. Using a quirky, hand-drawn 2D animation style, the video shows a finance professional literally drowning in receipts and chasing runaway company cards. Then, Spendesk appears as a surfboard—transforming chaos into control. The result is a fun, energetic, and memorable ad that […]
Pipedrive | We Make Sales Easy
Pipedrive uses minimalist 2D character animation and a clean line-art style to highlight its philosophy: a CRM built by salespeople, for salespeople. The video avoids feature overload and focuses on clarity and action. Abstract metaphors, like a puzzle cube representing goals, break into simple, daily blocks. Combined with a clean UI demo, the video positions […]
Squarespace | Make It Real | Garage
A man sits alone in a dark room, building something on his laptop. Suddenly, his dream comes to life: a spotless car restoration garage, complete with mechanics and machinery. He unveils a restored red convertible under a glowing “Paradise Motors” sign. The ad ends by showing his Squarespace website, with the message: “A website makes […]
Squarespace | All You Need to Launch A Meditation School
The ad opens with a calming voiceover stating you need “nothing” to start a meditation school—while showing serene visuals. But the narrator keeps adding more items: “a Squarespace website,” “a gong maybe,” “some visual metaphors,” and “stressed-out students.” Each is shown with clever, surreal imagery: a dog staring at a gong, a floating laptop, and […]
Xero Accounting Software | Less time on accounting, more on what you love
The ad opens with a dramatic visual: a car driving on two wheels while a man tries to remove a tire using a power drill. Another person rides in the passenger seat, while a third tries to assist from the back—all while the vehicle is still in motion. A voiceover explains, “You are the mechanic […]
Dialpad | Failed VoiceAI Auditions
A sarcastic, glitchy robot auditions to become an AI sales and support coach. It talks back, delivers awkward one-liners, and malfunctions — until Dialpad’s real AI shows how coaching is supposed to work. The Formula (That Works at Any Budget) Bold AI Personality = Instant EntertainmentThe robot doesn’t just fail technically — it’s smug and […]
Best, | Email in Real Life
The ad brings email frustrations to life by acting them out in person. Office workers re-enact awkward email habits—leaving auto-responders on, forgetting attachments, sending long disclaimers, shouting in all-caps, and forwarding irrelevant videos—all as face-to-face conversations. The result? A hilarious reminder that email isn’t built for managing real work. The Formula (That Works at Any […]
Adobe Creative Cloud | Keep up with Hovering Art Directors
A designer is working on a ginger beer ad when his art director shows up. The feedback? Confusing and contradictory. The ad should be “playful, but rough… also epic, but quite modest.” As the deadline gets closer, the requests become more ridiculous. The art director demands a beard for the model. Then wolves. But not […]
Microsoft | Introduction to Microsoft Excel 1990
A man rushes through an office building, panicked about an unfinished spreadsheet just minutes before a big meeting. He hops into an elevator, where a calm colleague notices his distress. With no time to lose, the colleague opens Microsoft Excel on a laptop and shows off key features like AutoFill and AutoFormat. Within seconds, the […]
Intel | Intel-Powered Tablets With Coach Ron Crawford
Basketball coach Ron Crawford explains why success isn’t just about strategy—it’s about finding an edge. The video shows him using an Intel-powered tablet during practice and team meetings. He analyzes plays, reviews footage, and prepares his players. During the big game, his team wins in the final moments. Crawford holds up an Intel processor, saying […]
HP | Board Meeting at the Beach? No Problem!
A woman and her boss appear to be on a regular video call from their offices. But it’s all a setup. Behind them are fake office backdrops—complete with clocks, certificates, and potted plants—while they’re actually working from the beach. Their secret is exposed when a wave crashes into the boss’s setup mid-call. The final scene […]
HP | According to Steve
Two office workers complain about running out of printer ink, calling it a problem that “really, really stinks.” One of them, Steve, introduces HP Instant Ink. A rap-style voiceover kicks in, listing benefits like fast ink delivery, saving up to 50%, and equal pricing for black, white, or color ink. The ad uses quick cuts […]
Intel | Round Table Ultrabook™
The video opens in a medieval castle. Knights in armor sit around a large table, struggling to interpret sales data on clunky laptops. The king, frustrated, asks for help but is told to “call the helpline.” Just then, a woman enters carrying a sleek, modern laptop—the Ultrabook. The knights marvel at its thinness, calling it […]
BT Business | Peter Jones and The Gremlins ad
An office winds down for the night as employees head home—except for one man still at his desk. Suddenly, the elevator opens to reveal a swarm of Gremlins. They pour into the workspace, tearing wires, smashing equipment, and wreaking havoc. The man watches helplessly. A voiceover explains, “Because you never know when an IT problem […]
EDS | Running With The Squirrels
he ad parodies the Running of the Bulls—but instead of bulls, it’s squirrels. Styled like a serious documentary, people dressed in white with red scarves speak about the dangers of “running with squirrels.” Interviewees give dramatic advice like “think like a squirrel” and “respect the squirrel.” Meanwhile, visuals show swarms of squirrels chasing crowds in […]
Hootsuite | #KnowYourSocial: Social Marketing
Amy, a social media strategist, is introduced by a colleague to a new hire, Sasha. The colleague asks Amy a simple question about emojis for tweeting. Instead, Amy replies with technical marketing jargon like “conversion rates,” “Facebook optimized video content,” “organic,” “paid performance,” and “ROI.” Sasha adds by asking if they use “UTM parameters.” Both […]
Hootsuite | #KnowYourSocial: Advanced Social Ads
This B2B video ad shows a marketing manager firing off a rapid stream of acronyms like CPM, CPC, SOV, and SEM during a meeting. Michelle, one of the team members, looks confused and overwhelmed. Next, the scene shifts to a laptop showing Hootsuite Academy’s Advanced Social Advertising Course. A voiceover says, “Good thing you know […]
Hootsuite | Survival Guide: “Chit Chat”
This B2B commercial opens with a holiday-themed title card: “The Happy Helpful Holiday (Office) Survival Guide.” A tip appears—”Prepare conversation starters to liven up your office holiday functions”—and we cut to a painfully awkward moment at an office party. One colleague asks an overly intellectual question about human evolution, while the others stare in silence. […]
Snowflake Inc. | The Story Behind The Founders Of Snowflake
This video tells the Snowflake origin story through the friendship and technical brilliance of its founders, Benoit and Thierry. It opens like a whimsical fairytale, with baby photos and scenes of France. As the pair grow up, we see their bond deepen through a shared love of computer science and data. When Benoit gets the […]
Lenovo | JANE
An IT professional explains the exhausting reality of dealing with “Jane,” a self-proclaimed power user. We see Jane juggling multiple tasks—spilling coffee, printing, untangling cords, using multiple devices, and working on the go. The IT guy lists her constant demands: she wants to run everything, go everywhere, dock wirelessly, and “clone herself twice.” He vents […]
GitHub | Thank you for 10 years of code
The video opens with a screen recording of the early GitHub interface, showing a pull request being initiated. It then cuts to a fast-paced montage of people coding in real-world environments: a coffee shop, an office, a lab, a classroom, a dorm room, and a child at home. The emphasis is on human connection, collaboration, […]
Zendesk | “It’s Mostly Just Astronauts”
A person in an old-fashioned deep-sea diving suit lounges on a couch, reading. An astronaut walks in from the back, talking on what sounds like a phone. He says he’s “go for drinking,” but the group is “mostly just astronauts.” The diver gives a tired sigh. A text overlay reads, “RELATIONSHIPS ARE COMPLICATED.” The scene […]
Dropbox | My spicy brief + Your hot idea
The video opens with surreal visuals—melting hot sauce bottles, a toaster with popping toast, and gooey clocks—paired with phrases like “My spicy brief” and “Your hot idea.” It then cuts to a Dropbox Paper screen showing a “Melty Moodboard” filled with abstract images and a task list titled “Final Taco Install.” Items like “Get that […]
Boston Dynamics | Spot Launch
A person sits at a desk. Suddenly, Spot—the four-legged Boston Dynamics robot—walks in. The video then cuts to Spot navigating different environments: cluttered rooms, construction sites, outdoor rain, grassy yards, and more. It climbs stairs, steps over debris, and walks through sparks from welding. In one moment, Spot uses its robotic arm to open a […]
Workday | Welcome to the future of HCM
Workday’s Barbry McGann introduces the platform’s capabilities for managing a skills-based workforce. The video explains how Workday’s Skills Miner uses machine learning to map a company’s real-time “Skills Supply” from internal sources—like resumes, performance data, and feedback. It matches this to “Skills Demand” based on open roles and business priorities. The ad also highlights strategic […]
Dropbox | My shot + Your illustration
A drummer plays in a studio—this is “My shot.” It cuts to abstract illustrations labeled “Your illustration.” Then we enter a Dropbox Paper doc titled Illustration Motion Studies. It includes multiple illustration drafts, collaborator comments, a Soundcloud link, and a YouTube embed of the drumming clip. As the video plays inside the doc, visuals from […]
Fiverr | Got an Idea? Isn’t That Cute.
The ad shows a series of everyday entrepreneurs and creatives going about their lives, each with a new business idea or project. The voiceover dryly lists the usual startup hurdles—branding, logos, websites, marketing, legal help—that anyone with an idea will face. The narration contrasts the excitement of the idea with the overwhelming tasks needed to […]
Squarespace | Make It Real | Oscar the Grouch
A woman spots Oscar the Grouch’s pile of trash on a New York stoop and immediately pronounces it “modern art.” She snaps a photo and builds him a Squarespace website right there. The site goes live, and suddenly Oscar’s trash is showcased in online galleries, news article headlines, and curated into museum-like installations across the […]
Zendesk | Why Zendesk?
Jessie Prestige has a problem: the photo upload isn’t working on the MondoPics website. She submits a support ticket. On the other side, Zendesk support agent Jason Borden receives the ticket and begins typing a reply—but then switches to live chat. Jessie joins the chat and admits she doesn’t know her browser version. Jason responds […]
Squarespace | A Better Web Awaits
The internet has become a noisy, confusing place. Squarespace turns that idea into a chaotic real-world street. The ad begins with strange images: a baby with an adult face, a broken visitor counter, and a man stepping into a messy street. That street represents the internet. He’s quickly surrounded by weird, loud characters. A muscle […]
G Suite x Squarespace | Present: Girlboss
Sophia Amoruso, founder of Girlboss, narrates her journey from drifting and hustling to becoming a successful entrepreneur. The video flashes between past and present: hitchhiking, packaging vintage items, and eventually launching her own website. She gives advice throughout:“Make sure people see the value and beauty in what you’re selling.”“You got to dream big.”“Figure out what […]
Thales | A Long Day (with no Cybersecurity)
A man’s day falls apart as critical systems fail around him. It starts with news alerts about major transport and computer bugs. Soon, his phone shows suspicious banking activity. His bus is delayed, traffic turns chaotic, and even police seem caught in the disruption. Production lines freeze. Airports and subways shut down. At a hospital, […]
Squarespace | Who Is JohnMalkovich.com
John Malkovich sits in a tailoring workshop, trying to buy the domain “JohnMalkovich.com” for his fashion line. He’s shocked to find it’s already taken. A coworker confirms the bad news. He discovers the domain is being used for an “ULTIMATE Fishing Site,” complete with someone else proudly holding a large fish. Frustrated, he wonders aloud […]
SurveyMonkey | People Powered Data
We open with Zach, an overwhelmed HR manager struggling to create a company-wide survey. The voiceover lists common challenges—what to ask, how to structure it, and how to get useful results. Zach clicks “Build a Survey” on SurveyMonkey. Instantly, the mood shifts. With templates, suggested questions, and scoring tools, Zach quickly builds the perfect survey […]
QuickBooks | Get Yours with Danny de Vito
QuickBooks’ “Get Yours” campaign stars Danny DeVito as a no-nonsense coach for small business owners. In short, punchy ads, he gives hilarious (but helpful) advice to real entrepreneurs—from electricians to doggy daycare owners. The campaign highlights how QuickBooks saves them time, money, and stress, all while keeping the tone light and fun. The Formula (That […]
HubSpot | What is HubSpot?
HubSpot explains what it is—and what it does—in simple, visual terms. The video introduces its all-in-one CRM platform for marketing, sales, service, and CMS. It shows how HubSpot helps businesses grow better by connecting tools, teams, and customer experiences. The Formula (That Works at Any Budget) Simple Language + Visual Explanation = Clear Communication HubSpot […]
Volvo Trucks | The Epic Split feat. Van Damme
Volvo Trucks stages a bold stunt: Jean-Claude Van Damme performs a slow-motion split between two reversing trucks. Set to Enya’s Only Time, the ad is filmed in one take at sunrise on an empty runway. It highlights the stability and precision of Volvo’s dynamic steering system with poetic drama and technical control. The Formula (That […]
General Electric | What Matters
GE’s “What Matters” campaign aired during the 2018 Winter Olympics and tells a simple truth: technology matters, but people matter more. Through short vignettes—from a boy finishing homework to a grandmother making it to a school play—the ad shows how GE’s work in healthcare, aviation, and energy quietly powers meaningful moments in daily life. The […]
Upwork | “Hey World”
Upwork’s “Hey World” campaign delivers bold, playful messages to famous people and organizations—offering freelance help for their public challenges. From Elon Musk to NASA, the ad uses cultural references to promote Upwork’s network of skilled freelancers as fast, flexible problem-solvers. The Formula (That Works at Any Budget) Pop Culture Callouts + Direct Address = Instant […]
Volvo Trucks | The Technician
Volvo Trucks delivers a jaw-dropping live test in “The Technician.” A real technician is buried up to his neck in gravel as the new Volvo FMX drives over him—showcasing its precision, ground clearance, and safety features. The stunt highlights the FMX’s ability to handle rough terrain while keeping people safe. The Formula (That Works at […]
Lenovo | Users Happen | “Lunch”
Lenovo’s Users Happen ad uses humor to show the chaos that IT teams often deal with. In the “Lunch” episode, a user’s meal turns into a tech disaster. The ad highlights the need for durable, reliable workplace devices. The Formula (That Works at Any Budget) Workplace Accidents + Humor = Engaging Content The ad shows […]
Malwarebytes | Only Human – Help Desk
Malwarebytes uses humor to show a typical help desk call where a user falls for a common cyber threat. The ad highlights how human error can lead to security issues—and how Malwarebytes helps protect against them. The Formula (That Works at Any Budget) Relatable Scenario + Light Humor = Engaging Content The ad shows a […]
