Skedda | No More Musical Chairs at the Office
In a modern hybrid office, three employees are told there are only two desks available for the day. Instead of calmly figuring it out, the situation instantly turns into a full-scale game of musical chairs. The employees circle a conference table while coworkers cheer them on like spectators at a sporting event. When the music […]
Zapier | unlocks builders from out of left field.
Two coworkers walk through a modern office discussing how the entire team is adopting AI and automation tools. One employee casually says that with Zapier, “anyone with half a brain” can safely build across different AI models. He is immediately interrupted by a nearby coworker dressed as a literal scarecrow—straw hat, burlap face paint, and […]
Zapier | Even GamGam can bring her ideas to life.
Two coworkers walk through a busy modern office discussing how “everyone is automating now.” They stop at the desk of an elderly employee named Gam-Gam. Her workspace is filled with yarn, knitting supplies, and freshly baked cookies. Gam-Gam proudly explains that she connected all the company’s apps using Zapier so quickly that she had extra […]
Zapier | AI made safe for anyone with hands. Or paws.
Two coworkers walk through a bright office discussing how AI and automation are changing every team. One employee confidently says Zapier allows “anyone with hands” to build with AI. Mid-sentence, he suddenly notices a Golden Retriever named Rex sitting at a desk like a full-time employee. Rex wears glasses and a bandana while calmly working […]
Vercel | You’re Doomed
A woman works alone late at night. She is preparing for a product launch. A countdown timer shows only eight hours left. Then an error appears: “Video Not Found.” A dramatic narrator tells her she is “doomed.” The pressure builds. There’s no one to call at this hour. Then the twist appears. She didn’t order […]
FedEx | Overwhelmed
Scott sits at his desk in a quiet office. The phone rings. A coworker walks by. Each time, Scott explodes into over-the-top “busy” behaviour. He shouts phrases like “Busy!” and “Worky worky, busy bee!” while throwing papers around. Two colleagues watch from the hallway. They explain the truth. Since the company switched to FedEx, Scott […]
Semrush | Make a splash in your industry with smart marketing tools
A marketing team is on a video call with their CEO, Charlotte. She’s a young child wearing a sun hat and sunglasses at the beach. Whenever the team mentions corporate terms like “pain points” or “competitors,” the child CEO screams and interrupts. The lead marketer quickly opens Semrush and shows a “Competition Map” and “Traffic […]
Semrush | Drive your business forward with measurable results
Two marketing colleagues prepare nervously for a big presentation, reminding themselves to “talk to him like he’s a five-year-old.” The CEO, Dean Dinkins, bursts into the boardroom in a tiny electric car, wearing sunglasses and acting like a high-powered executive. As the team presents their Semrush data—covering competition mapping and traffic strategy—he quickly gets distracted […]
Semrush | Show proof of concept with powerful marketing data
Two marketing professionals walk through an office, clearly nervous about presenting results to their CEO, Mr. Johnson. One suggests they should “just explain it to him like he’s a child.” They enter the office to find that the CEO is literally a child in a suit, standing on his desk and shouting demands like “better […]
Vonage | Does That. Tough Typing.
A man sits in a high-powered massage chair that shakes him violently. He tries to type a message to customer service on his smartphone, but the vibrations scramble his text into gibberish:“Hwkp1! Myy chasiurs to vci.” The customer service rep receives the message, smiles, and replies: “Tap and let’s talk.” A voiceover explains that businesses […]
GitLab | You’re living like this?
A father walks through the door carrying a stack of paper bags. He proudly announces that he “got the burgers.” Then he explains his process. First, he went to one shop for buns. Next, another shop for patties. Then another for tomatoes. Each ingredient came from a different specialty store. At the dinner table, the […]
Scribe | The Binder
A manager slams a thick, dusty binder onto an employee’s desk. The label reads: “Manuals from 1999.” A cloud of dust explodes into the air. He demands to know if it’s up to date. The employee coughs. Then he calmly says they’ve switched to Scribe. He opens his computer and starts building a spreadsheet. He […]
Scribe | Politely Telling Your Boss
It’s 5:33 PM on a Friday. An employee is packing up to leave when his manager stops him with a “quick” request: “Can you turn this document into a PDF?” Instead of staying late to do it manually, he opens Scribe. He clicks “Start Capture,” exports the file, and Scribe instantly generates a step-by-step guide […]
Scribe | Race to the Finish
A boss gathers his team and offers $1,000 to the first person who can create a Standard Operating Procedure for a new hire. They have one hour. The screen splits in two: “Without Scribe” and “With Scribe.” On one side, the manual worker types, adjusts fonts, resizes screenshots, and fixes formatting while the clock keeps […]
Scribe | Screenshot Tetris
A man sits hunched over his laptop. He looks drained. He is building a Standard Operating Procedure the old way. Screenshot. Paste. Type. Repeat. He thinks he’s almost done. Then a colleague walks over and asks a simple question: “Why aren’t you using Scribe?” She clicks “Start Capture.” Scribe records her actions automatically. It generates […]
37signals | Make progress, not puzzles
A man stands in a workshop beside a chaotic bulletin board. Papers overlap. Photos hang loosely. Red strings crisscross the wall like a conspiracy map. He explains that this “mysterious mixture of messaging” reflects how many businesses actually communicate. Emails, chat threads, and sticky notes blend into confusion. Then he flips the board. In its […]
Base44 | Nina Saw the Big Game
Nina is trapped in the office kitchen with an awkward colleague. He rambles about a sports game and a party she did not attend. The conversation drags on. Looking for an exit, Nina opens Base 44 on her phone. She types a simple prompt: “Fake call from my mom.” Immediately, her screen lights up with […]
Asignet | top tech companies save millions each year with Expense Management.
An enthusiastic employee walks her skeptical colleague through Asignet’s AI-powered invoice verification tool. She highlights a small discrepancy first. A contractor has been overcharging by 40 cents per unit. Then she uncovers something bigger. The company has been paying for a former employee’s cell phone plan for three years after he left. With one click, […]
Stratasys | Vision Possible
Stratasys speaks directly to designers and dreamers who have long been held back by manufacturing limits. Through a cinematic montage, the ad showcases the Stratasys J850 3D printer creating objects that previously felt impossible: a multi-colored spherical puzzle, realistic 3D textures printed directly onto denim, and even a fully functional circular piano. Each scene emphasizes […]
Perk | Less This More That: The CFO’s Revelation
A CFO named Tom is scrambling to prepare final numbers for a board report. His screen fills with chaos: spreadsheets labeled Final, Final_v2, and Final_FINAL, alongside frantic chat messages debating mismatched totals and duplicate expenses. The pressure escalates as more notifications pile up. In parallel, another CFO, Joy, receives the same request. Instead of panic, […]
Semrush | All Your Marketing Tools In One Place
A fast-talking, charismatic host moves through a retro-styled office, speaking directly to “full-stack marketers” who are burned out from juggling SEO tools, ad platforms, content software, and analytics dashboards. He dramatizes the frustration of paying for multiple subscriptions that don’t actually move results. Semrush is introduced as the fix: a single, all-in-one platform. A giant […]
TurboTenant | Landlord Holiday
On Christmas morning, a young girl happily unwraps a teddy bear. Her brother, meanwhile, opens a giant novelty rent check for $150 made out to “The Landlord” and reacts with pure excitement. His next gift is a thick stack of lease agreements, which he proudly holds up while his parents smile approvingly. The sister watches […]
Freshworks | Customer
A man sits in a bleak, gray office struggling with hostile software. Disembodied hands poke him. A giant cursor taps his head. His headset gets yanked out. Everything feels like a fight. Then, with a single click, his entire world shifts. The gray room becomes bright and colorful, and a friendly hand offers him a […]
Microsoft Copilot and LALIGA | “Fan Training”
In a bland community hall, a support group for bitter LALIGA rival fans tries (and fails) to behave. A therapist asks each fan to say something nice about the rival sitting next to them. The room freezes. No one can do it.One by one, fans discreetly pull out their phones and open Microsoft Copilot. They […]
Tenable | Never Take It Off
A man wears a Tenable holiday sweater in places no reasonable person would: a steaming sauna, a public park while people jog in athletic gear, and a limo full of guests dressed for a black-tie night out. He’s completely comfortable. Everyone else is confused. In the limo scene, the awkward silence suddenly breaks when all […]
CAKE.com | Tricks won’t cut it
The scene opens in a cold, minimal office. A woman stands at her desk, carefully stacking piles of paper invoices onto a tall shelf. It’s slow, manual, and clearly miserable. A voiceover cuts in: “Use Cake.com, or do the work the wrong way.” Then the young man from the previous Cake ad appears, promising to […]
Workvivo | Internal communicators, this one’s for you!
A team is mid-meeting when a knock on the conference room door interrupts them. Outside stands a man in a staged winter scene—fake snow, holiday lights, and a boombox—carrying a stack of handwritten cue cards. Without speaking, he flips through the cards. They highlight how frustrating internal communications can be: low visibility, constant pressure, and […]
Pie Insurance | Wake-up Call
Two mechanics work in a cluttered auto repair shop. One of them holds a renewal notice and casually asks, “Should we renew our workers’ comp insurance?” The other barely looks up—“Yeah, sure.” At that exact moment, a pie suddenly flies across the room and hits him square in the face. Cream everywhere. A calm voiceover […]
Pie Insurance | Bubble Craft Masonry
A construction worker methodically inflates a giant, transparent plastic suit—turning himself into a literal human bubble. Air hisses as he seals his legs and arms, attaches a compressed air hose, and completes the look with gloves and a helmet resting over his plastic head covering. The scene cuts to a busy construction site. Still encased […]
Pie Insurance | Pizzeria
A man, dressed as a firefighter, gears up in a dark locker room—jacket, helmet, and boots. The tone is urgent and cinematic. A voiceover states, “There’s no sure-fire way to prevent accidents at work.” He opens a door and steps not into danger, but into a bustling pizzeria kitchen. Flames roar from the wood-fired oven […]
Pie Insurance | PetalExpress Blooms Workers’ Comp
A woman meticulously suits up in full medieval armor—breastplate, gauntlets, and helmet—in a bright, modern room. Once her armor is complete, she straps on a simple leather gardening belt. The reveal: she’s not preparing for battle, but for work at a flower shop. She arranges bouquets, trims thorny roses with metal gloves, and eventually climbs […]
Pie Insurance | Pet Salon
This ad unfolds like a lighthearted folk tale. Told through playful animation and a folksy ballad, it follows two pet groomers running a “slippery” business where chaos never stops. They get distracted by a poodle’s sky-high hairdo and a mischievous cat climbing through the window—until disaster strikes. One of the groomers slips on a wet […]
Pie Insurance | Hard Working Wheels
A heartfelt folk song about “hardworking wheels” plays over a cinematic montage of small business owners and their work vans. A landscaper in a full football uniform loads a lawnmower into her van. A plumber, dressed in a vintage deep-sea diving suit and flippers, carefully unloads pipes from his truck. The song’s warm, steady rhythm […]
Pie Insurance | Hard Working Boots
A heartfelt folk song plays over a cinematic montage of small business owners — a plumber, a mechanic, a chef, and a landscaper — all wearing absurdly over-the-top safety gear for their everyday jobs. Over these surreal visuals, the narrator explains that Pie Insurance protects hardworking people like these — so they can focus on […]
Pie Insurance | Hard Working Minds
A heartfelt folk song plays over a montage of small business owners — a chef, an auto mechanic, and a plumber — each wearing absurdly over-the-top protective gear for their everyday jobs. The chef dons a full silver fire-proximity suit just to bake a pie.The mechanic wears a hazmat suit to work on a car.And […]
Pie Insurance | Hard Working Hands
A heartfelt country-folk song plays over a cinematic montage of hardworking small business owners — a plasterer, a plumber, and a chef — each facing the daily dangers of their jobs. The song praises their “rugged and worn hands that persevere,” as we see exaggerated depictions of their work: a plumber wearing a cracked deep-sea […]
Vector | Hedge-Level Targeting
A woman is raking leaves in her yard when someone in a ghillie suit suddenly leaps out of a bush. It’s not a prankster — it’s a marketer. The marketer cheerfully explains that the woman is an “in-market, director-level, perfect ICP match” who’s been researching SaaS tools. She proudly points to her shirt, which reads […]
Vector | Carry On Outreach
A man returns home from the airport, unzips a large duffel bag, and out pops a woman — a marketer who’s been physically retargeting him because he fits her company’s Ideal Customer Profile (ICP). She cheerfully explains she’s been following him all day — on his flight, through baggage claim, even inside his luggage. With […]
Bigin by Zoho CRM | Streamline scheduling
A dentist calmly sets up for the day—everything seems under control. Suddenly, he freezes as a horrifying vision appears: a waiting room packed with patients, all sitting with their mouths wide open, waiting for him at once. On-screen text asks: “Overlapping appointments?” The nightmare instantly cuts to the solution: Bigin’s built-in Booking Pages. A clean, […]
Zoho CRM | Who said CRMs can’t be easy?
A man works late in a dark, empty office, surrounded by hundreds of floating digital task boxes hovering above his head. A voiceover explains he has to update them all—one by one. Overwhelmed, he sighs… then snaps his fingers. Instantly, every task completes itself. The oppressive cloud disappears. As he packs up to leave, he […]
Cardata | Mileage tracking used to be… questionable.
Jake, a Vehicle Program Manager, recalls how chaotic life was before his company switched to Cardata. In a flashback, a stressed-out, disheveled Jake straps a bizarre, smoking contraption into an employee’s car to “track mileage for tax-free reimbursements.” The machine sputters, fills the car with smoke, and looks like it might explode. Trying to stay […]
Cardata | Tax waste on car allowance? Questionable.
Jake, a Vehicle Program Manager, explains that before switching to Cardata, eliminating tax on their car allowance program was “impossible.” We flash back to a frazzled Jake sitting at a makeshift desk in a parking lot, drowning in receipts. The scene spirals into total chaos: one employee opens his car door, unleashing a mountain of […]
Cardata | Are your company cars a fleet of beaten-up RVs?
Jake, a Vehicle Program Manager, recalls life before his company switched to Cardata. Their company cars, he admits, were “four-wheeled money pits.” In a flashback, we see a frazzled, stressed-out Jake dealing with yet another fleet disaster—a broken-down company car. Forced to improvise, he hands an employee a loaner vehicle: a run-down RV… complete with […]
Act! | Stop the Chaos. Start Organizing.
Two detectives step into a dimly lit room that looks like a crime scene. Papers are scattered everywhere, binders lie open, and a “crazy wall” of charts and sticky notes covers the walls. At the center of the chaos, they find the “victim”—a frazzled small business owner, buried head-first in paperwork, groaning, “I’m so overwhelmed!” […]
Gusto | elevator music or payroll compliance?
Two women stand in an elevator when a voice asks one of them: “Would you rather listen to elevator music all day or deal with payroll compliance?” Without hesitation, she answers, “Payroll compliance.” Her colleague looks horrified. Calmly, she explains that with Gusto, compliance is easy because it automates payroll and tax filing. Instantly relieved, […]
Gusto | watch paint dry or compare benefits plans?
A painter is hard at work when someone asks him a classic question:“Would you rather watch paint dry or compare benefits plans?” Without missing a beat, he answers, “Compare benefits.” He explains that with Gusto, finding great medical, dental, and vision plans for his team is incredibly easy. Just then, his coworker gets paint splattered […]
Gusto | get a root canal or run payroll?
A man sits nervously in a dentist’s chair as his dentist prepares her tools. Trying to distract himself, he asks,“Would you rather give yourself a root canal or run payroll?” Without hesitation, she replies, “Payroll.” The patient looks shocked, but she calmly explains that with Gusto, payroll is simple—featuring automatic tax filing and unlimited payroll […]
Gusto | wax your own brows or figure out payroll compliance?
A man sits nervously in a salon chair as an esthetician prepares to wax his eyebrows. Trying to distract himself, he asks:“Would you rather wax your own eyebrows or figure out payroll compliance?” Without hesitation, she says she’d rather handle compliance—because with Gusto, it’s easy. The platform automatically files all her federal, state, and local […]
Gusto | Crystal-Clear Payroll
An optometrist is in her shop, managing state tax registrations on Gusto. She looks focused but stressed. Then, a more stylish, confident version of herself appears and says:“I’m you, but with more Gusto.” The future self explains that because Gusto made payroll and benefits effortless, they were able to expand and open a second location […]
Gusto | Get a Future with Gusto
A woman sits in her woodshop, working on her laptop amid sawdust and handcrafted furniture. She looks focused—but tired. Suddenly, a more stylish, confident version of herself appears and says:“I’m you, with more Gusto.” This future self explains that after switching to Gusto, payroll and benefits became effortless. With that time saved, she hired a […]
