AT&T Business | Craig Robinson Wakes Up His A.I. Alarm Clock
Continuing his startup journey, Craig Robinson unveils another twist on his invention — the “Craig AI” alarm clock. When he powers it on, a holographic version of himself appears and cheerfully introduces himself as “Craig Genie.” He claims he can grant three wishes. The real Craig, clearly irritated, explains that the device’s real purpose is […]
AT&T Business | Craig Robinson’s New A.I. Alarm Clock is Too Handsome
In the next chapter of his startup journey, Craig Robinson unveils his latest invention — the “Craig AI” alarm clock, powered by AT&T Business. When he activates it, a holographic version of himself appears. The AI, being a flawless reflection of its creator, immediately asks if they might be “too handsome.”Craig, stone-faced, agrees: “That’s a […]
AT&T Business | Meet the Wake Up With Craig Team
In the next chapter of AT&T Business’s ongoing campaign, Craig Robinson brings his old “board of directors” — played by familiar faces from The Office — into a large, empty warehouse. He announces the start of his newest venture and begins handing out over-the-top job titles: Creed becomes Head of R&D, Ellie is now Chief […]
AT&T Business | Craig Robinson Launches His New A.I.
Entrepreneur Craig Robinson is back, pitching his latest invention to a familiar board of directors: “Craig AI,” an AI-powered alarm clock featuring a holographic version of himself. The device delivers a personalized wake-up song for small-business owners. The board listens in disbelief, with one member hilariously asking, “How did you get inside the device?” Then […]
AT&T Business | Craig Robinson Starts a Small Business
Continuing from the previous commercial, Craig Robinson gets fired via a smug voicemail from his old boss. Rather than give up, he starts fresh—launching a new business from an empty warehouse. His big idea? Craig AI — an AI-powered alarm clock featuring a hologram of himself that wakes people up with personalized motivation. He presents […]
Acro Commerce | Sell Without Drama
The ad spoofs a chaotic daytime talk show called “B2B Breakdown!”, where the host mediates a “B2B relationship on the rocks.” The buyer, Janet, is furious that she can’t just order treadmills online—she’s stuck making phone calls and dealing with outdated systems. The supplier, Rick, defends himself with empty corporate jargon, only making things worse. […]
Acro Commerce | The Beyond Assembly Roadshow
An eccentric, long-haired museum curator leads two teenagers through an eerie exhibit of “relics” that once powered B2B sales—objects like a Rolodex and a CD-ROM. He solemnly warns that these items, and the businesses that depended on them, are now “frozen in time.” Suddenly, a loud thud interrupts the tour. The group turns to see […]
Docusign | Accept no Imitations
Inside the fictional Global Paper Company, a manager—straight out of The Office—is interviewing a new hire. Between awkward jokes about his “dodgy tie” and his first day on the job, he attempts to verify her Right to Work documents. Instead of checking real ID, he pulls out a crumpled, handwritten note that reads, “I am […]
Gusto | Crystal-Clear Payroll
An optometrist is in her shop, managing state tax registrations on Gusto. She looks focused but stressed. Then, a more stylish, confident version of herself appears and says:“I’m you, but with more Gusto.” The future self explains that because Gusto made payroll and benefits effortless, they were able to expand and open a second location […]
Gusto | Get a Future with Gusto
A woman sits in her woodshop, working on her laptop amid sawdust and handcrafted furniture. She looks focused—but tired. Suddenly, a more stylish, confident version of herself appears and says:“I’m you, with more Gusto.” This future self explains that after switching to Gusto, payroll and benefits became effortless. With that time saved, she hired a […]
Gusto | Cooler Than a Guy in a Leather Jacket
A stressed-out brewery owner is hunched over his laptop at the bar, clearly overwhelmed by administrative work. Suddenly, a cooler, more relaxed version of himself appears—wearing a retro leather jacket and sunglasses. He introduces himself as “You, but with more Gusto.” The future self explains that in his timeline, they switched to Gusto for payroll. […]
Gusto | Stop Pulling Your Hair Out
A man in an office is finishing his payroll using Gusto. Suddenly, a cooler, more relaxed version of himself—with long hair and effortless confidence—appears, introducing himself as “You, with more Gusto.” This future self explains how stress-free life has become now that the business runs smoothly. The original man, puzzled, says his business is a […]
Oneflow | For healthier contract relationships
Cindy sits in a couples therapy session, tearfully explaining that every time she tries to move forward, “he’s holding me back.” Her partner is revealed to be a talking stack of paper contracts. The paper gets defensive, accusing her of treating it “worse than toilet paper” and even “gaslighting” it. As their argument escalates, the […]
Squarespace | Goth
The ad opens in a dull, lifeless gray office. Employees sit in silence, drained of color and energy. Among them is a young woman with a goth aesthetic—creative, restless, and clearly out of place. She opens Squarespace and begins building a site for her passion project: Goth Styling. As she types “goth” into the domain […]
Squarespace | Ohm
A calm, guru-like man sets out to find the perfect domain name for his wellness retreat. As he types on his laptop, his leather armchair suddenly comes alive—rocketing through city streets, crashing through forests, and soaring up green hills in a surreal, chaotic journey. Each time he tries to register his dream domain, “ohmmmmmm.com,” it’s […]
Zapier | Rebel against the backlog with AI orchestration
A woman recounts how she once pitched “Zapier AI Orchestration” to her skeptical CEO. In a flashback, her IT colleague explains how Zapier used AI to cut their support ticket backlog by 50%—“in minutes, not weeks”—without hiring more people. The idea succeeds beyond expectations. The ad ends back in the present, where the once-dismissive CEO […]
Zapier | Put AI to work on real work with Zapier’s AI orchestration
A young woman in an elevator tells her boss about a brilliant idea she had. We flash back to her at her desk, pitching “Zapier AI Orchestration” to a skeptical coworker. She explains that Zapier connects AI to all their existing apps—like Salesforce and OpenAI—to automate workflows “in minutes, not weeks.” The idea spreads quickly, […]
Basis Technologies | Seamless
A woman in a sleek, retro setting explains that running an ad agency “used to be all-consuming.” We flash back to a man desperately hammering away on a typewriter by the pool, interrupted mid-sunbathe by a bellhop delivering a rotary phone. The chaos of old-school agency life plays out in glamorous surroundings—poolside panic, nonstop calls, […]
Notion | A History of Notes
The spot opens with a montage of famous historical paintings—Raphael’s The School of Athens, the signing of the Declaration of Independence, and more. Each scene highlights great minds of history struggling to take notes. A title card declares: “Note-taking has always been… stressful.” The ad then asks, “What if there was a better way?” We […]
Notion | now offline
A person stands in a field, holding their phone up to the sky, desperately chasing a flickering Wi-Fi signal. A voiceover explains that creativity doesn’t wait for a connection. We then see a montage of people in stunning, remote places—a sheep-filled meadow, a mountaintop, a forest, a rocky coastline—each struck by inspiration. The solution comes […]
Asana | Medieval Solutions
A knight in full armor stomps through a modern office. He struggles to type on a keyboard with his gauntlets, growing more frustrated by the second. His coworker mutters, “Not again,” as the knight erupts in rage, screaming in archaic English before drawing his sword and smashing his computer monitor. The screen cuts to the […]
PortPro Tech | Your prescription for a healthier drayage operation
A group of exhausted logistics professionals sit in a therapy circle with “Dr. Dray, Trucking Logistics Therapist.” Each confesses their industry-specific nightmares: endless “Where’s my container?” calls, running blind with no visibility, and the cash flow pain of manual invoicing. Dr. Dray listens patiently, then reveals the diagnosis: Outdated Drayage Transportation Management System Syndrome (O.D.T.M.S.S.). […]
FedEx | Get your ducks in a row
A frazzled woman runs into FedEx Office, chased by a flock of ducks. She explains she’s overwhelmed preparing for her boutique’s grand opening. The employee, Alex, calmly finishes her sentence: “…ducks in a row?” He then shows how FedEx Office can help with printing, signage, branded merch, and shipping. Relieved, she finally packs her ducks […]
FedEx | Watch
A businessman in a meeting tries to assert dominance by flaunting his “big, shiny, really big watch.” He stretches and poses to make sure it gets noticed. The narrator calls it a “classic corporate power move.” But his colleague, unimpressed, quietly works on his laptop using the FedEx platform to control his supply chain. The […]
FedEx | Long Pause
Two employees stand nervously while their boss deploys “The Long Pause”—a classic intimidation tactic. A narrator quickly cuts it down, explaining that the real power move is staying ahead of global trade changes with smart tools. One employee then presents the FedEx platform on a tablet, showing that true power comes from competence, not ego. […]
FedEx | Late to Meeting
A woman struts into a meeting late—a narrator calls it a “classic corporate power move.” The ad immediately pivots, revealing the real power move: using FedEx’s predictive modeling to stop supply chain issues before they happen. The ad reframes business power as competence, not posturing, and ends with the tagline: “The New Power Move℠.” The […]
FedEx | Eye Contact
A wide-eyed, awkward businessman tries a series of “old school power moves” to appear dominant—like unblinking eye contact and overly familiar greetings. Each attempt backfires, making him look more creepy than confident. His antics are contrasted with Liz, a calm and competent colleague. When he panics over a complex customs issue, Liz has already solved […]
FedEx | The Real Power Move
We see a montage of “corporate power moves”: a man locking eyes in an overlong handshake, a woman arriving late on purpose, a founder in a hoodie at a boardroom table, and even a CEO holding a meeting in a steam room. Then comes the twist—the narrator reveals the real power move: using FedEx to […]
Upwork | Creating Opportunity in Every Era of Work
Upwork tells the story of how work has evolved. A fast-paced montage contrasts the old world of rigid 9-to-5 office life with today’s flexible, global, and remote talent. The spot positions Upwork as central to this shift and introduces AI as the next chapter. The voiceover stresses that while AI can handle tasks, only humans […]
Snowflake Inc | Secret AI Agent
A CEO demands his dev team “whip up” a working AI agent in just three hours for a board meeting. Knowing it’s impossible, the team decides to fake it. They cram into a supply closet, with one dev eavesdropping through a vent and relaying the board’s questions while the others type answers on a laptop. […]
Snowflake Inc. | Quick Numbers
Data analyst Eva sees a Slack message she dreads: “PHIL – INCOMING!!!!!!” Phil from marketing is on his way for “quick numbers.” To avoid him, she stages a full-blown escape. She darts through the office like a secret agent, crawls through vents, and ends up stuck in a vending machine—all while her coworkers carry on […]
Square | Introducing Square Handheld
Set to a driving electronic beat, a sleek white Square handheld device passes seamlessly between employees across different modern businesses—a busy restaurant, a chic retail shop, and more. Each worker uses it effortlessly: taking orders tableside, checking inventory on the sales floor, and accepting tap-to-pay payments on the spot. The flowing handoff continues like a […]
NinjaOne | Suffering from IT misery?
A man with a mustache starts his day like normal—until a dramatic Breaking News alert interrupts, announcing the “IT Misery Index” is in full meltdown. Instantly, his world spirals into chaos. He’s bombarded with urgent texts, frantic alerts, and desperate help requests. Meanwhile, the scene shifts to a calm, cheerful coworker in an elevator. When […]
Crazy Domains | Bring Your Website Live in Minutes with .au Direct
Jack, the owner of Jack’s Pies, is busy serving customers when he takes a phone call. The caller asks how to order online. Jack awkwardly admits he doesn’t have a website and suggests ordering through his social media instead. The customer is unimpressed. A blunt, deadpan voiceover cuts in: “That’s a bad look.” The ad […]
Crazy Domains | It’s Simple, Local and Memorable
Jack, the proud owner of Jack’s Pies, launches a social media livestream to promote his business. But there’s a problem: his domain name is a mouthful—jacks.handcraftedpies1980… He stumbles, stammers, and eventually gives up mid-pitch, visibly flustered. The ad then reveals the solution: Crazy Domains. With a short, memorable .au domain, Jack’s business transforms. The livestream […]
SeekOut | Stay ready for what’s next.
A recruiter is split into two identical versions of himself, each tasked with filling the same role under pressure. One searches internal talent, the other external candidates. Both quickly drown in paperwork, getting nowhere fast. As frantic messages pour in from the team, a calm narrator cuts in. The recruiters, now wearing tinfoil hats, confess […]
Goldcast | Mindshare Marketing: Stop Sliming. Start Shining.
A woman is relaxing on her couch when she’s suddenly interrupted by a pushy salesman—literally drenched in green slime. He knows her personal details, spams her with intrusive pop-ups, and even blasts a megaphone in her face as she tries to ignore him. Then a senior executive steps in, explaining that this kind of sales […]
SAP | Stay confident in the face of disruption
A professional tennis player stands on the court, ready to serve. A cinematic voiceover describes the scene as “business as usual… just another day in the office.” Suddenly, the calm stadium explodes into chaos. A violent, apocalyptic storm sweeps across the court, symbolizing disruption. The player battles through roaring winds and flying debris, adapting to […]
Amazon Business | The Castle of the Cat
In feudal Japan, a massive construction project is falling apart. Workers strain with primitive tools, ropes snap, and panic spreads across the site. The foreman rushes to the Shogun to report that they are behind schedule. The Shogun, calm and composed with his pet cat in his arms, pulls out a smartphone. Quoting the proverb […]
Umault | Marketing Pants
Inside a dull, lifeless office populated entirely by anthropomorphic animals, a marketing team is at rock bottom. Their budget is gone, SEO rankings are crashing, and leads have completely dried up. Just when despair seems total, a pair of magical, sparkly pink pants descends from the ceiling. The animals slip them on, and the office […]
GoDaddy | Airo® Can – Kids Cuts
A stylist at a quirky children’s salon explains that she used to be too busy with admin to handle “cases like these”—a waiting room packed with kids sporting hilariously awful home haircuts. Now, with GoDaddy Airo automatically building her website and managing appointments, she can focus on fixing the damage caused by parents who “learned […]
Hootsuite | Social-first AI for social teams
A marketer asks his AI assistant, “Rewind AI,” why a competitor is trending on social media. Instead of a quick answer, he’s transported into a 90s-style video rental store. A cheerful clerk hands him the “insight” on a VHS tape. When she tries to play it, the VCR chews it up—magnetic ribbon spewing everywhere. A […]
Air | Couples Therapy for Creatives
A couple sits in a therapist’s office, locked in a heated argument. At first, it sounds like a messy personal dispute—but the twist quickly reveals they’re creative partners. Their “relationship problems” are actually about a chaotic workflow, terrible file naming conventions, and control issues. The woman declares she wants to “open up the relationship.” The […]
Contentsquare | Make Sense of customer behavior
A mustachioed professional sits across from a mystical fortune teller, hoping to unlock the secrets of his customers. A voiceover teases: “Wouldn’t your job be easier if you could just sense what your customers wanted?” The fortune teller attempts a reading, but instead, the man is swept into a surreal, Indiana Jones–style quest through a […]
Contentsquare | Sense reveals what customers really want
A modern professional is working on her laptop—but instead of an office, she’s stuck in a chaotic old-world marketplace. A manic snake-oil salesman jumps in, waving a bottle of “Customer Sense Oil” and promising it will fix her app engagement problems. She ignores him and turns to Contentsquare’s AI agent, Sense, which appears directly on […]
Lusha | Scared of Sales Quotas?
The story begins like a horror movie. A salesman sits alone in the dark, paralyzed with fear as a sinister whisper creeps into his ear: “Scared of missing your monthly sales quotas?” Just as the tension peaks, the atmosphere flips. Bright lights flood in, cheerful music plays, and the “villain” is revealed as nothing more […]
Intuit QuickBooks | AI-powered tools + Your Passion = Growing Your Business
A creative designer’s dream comes true when she lands a huge contract. But the celebration quickly turns into chaos: invoices pile up, paperwork floods her desk, and financial stress takes over. She’s shown sweating, overwhelmed, and drowning in admin. At her breaking point, she turns to QuickBooks. Instantly, the software identifies overdue invoices and connects […]
Vonage | Clue
We meet a mustachioed man styled like a 1970s detective. His office is in chaos, with papers scattered and a conspiracy board covered in red string. Why? He’s obsessively trying to solve an impossible CAPTCHA. After a manic “Eureka!” moment, he types in his solution—only to be met with the dreaded “Incorrect” error. In total […]
Walnut | Discover Product-led everything
A woman is trapped in endless loops that symbolize broken go-to-market processes. First, she’s stuck in a clunky car sales demo. Next, she tries to tell a joke at a party but is constantly interrupted, forcing her to restart. Then, she wrestles with flat-pack furniture that collapses the moment she finishes. Meanwhile, a voiceover explains […]
Wistia | Complete Control
Wistia transforms its product pitch into a full-on retro music video. Styled like a cheesy 1980s/90s corporate anthem, it features an overjoyed office cast belting out the catchy refrain: “Complete control over my videos!” Every detail is pitch-perfect: oversized computers, bad ties, clunky cameras, and endless smiling choreography. The lyrics highlight Wistia’s core features—no ads, […]
