Workday | CFO Commercial
A senior executive gives a new employee a tour of the office. As they walk through the building, workers suddenly start throwing office supplies at him. Staplers, binders, folders, and red boxes fly through the air while the executive calmly dodges every object. He explains that the company practices for unexpected business challenges by staying […]
Upwork | Up We Go
A cinematic montage follows professionals who are being pushed back toward traditional office expectations. Gina, a CEO leading a remote-first company, is told her approach is “not how we do things.” She rejects it, insisting, “We need to evolve.” Paul, a developer working by the coast, faces pressure to return to full-time office work. Instead […]
Walnut | The First Sales Experience Platform
A fast-talking host moves through a busy office, breaking down the frustrations of building sales demos. She calls out common issues—time-consuming setup, technical glitches, and zero visibility into how prospects actually interact with demos. As she explains the chaos, a recurring gag kicks in: her words keep getting censored with bleeps, even when she insists […]
Lusha | Prospect Like a Pro
A high-energy host in a bright purple suit moves through a series of stylized office scenes, breaking down the frustrations of modern B2B sales. She contrasts Lusha’s accurate, up-to-date data with “Jerry,” a tired salesperson working late into the night, only to discover his contact list is outdated—featuring phone numbers from 2010. In one surreal […]
ServiceNow | handles the Chocolate Factory’s Workflow
Willy Wonka, the “CEO” of his candy factory, has a business nightmare. Children arrive at stores, but there are no Wonka bars. His ServiceNow consultant, McKenzie, introduces digital workflows to prevent operational chaos and keep customers happy. They tour the factory, showing how Golden Egg Production is tracked on a digital dashboard. Wonka realizes that […]
ServiceNow | Butterfly
In a colorful chocolate factory, Willy Wonka spots a mechanical butterfly he believes is a spy. He panics about someone stealing his secret recipes. Next to him, a ServiceNow representative stays calm. She uses a tablet to create a “Custom Digital Workflow” for “Insect Spy Detection” in real time. Wonka’s chaos is solved instantly with […]
Kissflow | The Power of Simple
A librarian sits behind his desk while children pile stacks of books in front of him. The line keeps growing. Books keep stacking. The desk becomes crowded and chaotic. One young girl struggles to reach a high shelf with a heavy book. The situation feels tense. The system clearly is not working. Then the children […]
SAP Concur | Hair Cut
A small business manager calmly explains why efficiency matters. To save time, she cuts her own hair while mining cryptocurrency on a server rack and playing a game of chess against herself. She casually mentions that SAP Concur handles all her business finances, keeping expenses and invoices under control without slowing her down. The ad […]
SAP | Working at SAP
A man on his first day at SAP asks a woman if she works there. She immediately launches into a hyper-fast, fourth-wall-breaking monologue summarizing her entire life — childhood gaming, studying computer science, joining SAP, designing interfaces, and writing code that helps build world-changing technologies. After minutes of epic storytelling, the man quietly reveals he […]
MetaSpark | Productivity chaos
Melinda stands in a modern office and speaks directly to the camera. She argues that employees are a company’s most important product—but their time is wasted switching between countless apps. Behind her, Bob battles the chaos she’s describing. His computer screen is packed with dozens of open windows: spreadsheets, calendars, Slack, Adobe apps, preference panels—an […]
Wasabi Cloud | Save Up to $400K a Year with Wasabi
This isn’t your typical B2B commercial — it’s a full-blown musical. Nate, an overly enthusiastic IT guy, and Kate, a no-nonsense CFO, try to convince their golf-obsessed boss to ditch Amazon’s overpriced cloud storage. Their frustration? A “so f—ing pricey” (bleeped) AWS bill packed with egress fees. In true Broadway style, they burst into song […]
Rippling.com | Payroll
In a bright, modern office, a manager walks up to an employee and cheerfully announces, “It’s time to run payroll.” She snaps her fingers.A laptop and mouse lift smoothly into the air, glowing and levitating before her. The Rippling payroll interface appears on-screen. With a single tap in the air, payroll is processed instantly. A […]
Rippling.com | Onboarding
Rippling | How To Onboard New Hires Like MagicWatch it here: YouTube In this ad:In a bright, modern office, a confident manager promises she can “onboard new hires in 90 seconds — like magic.” She snaps her fingers. A puff of smoke appears.Suddenly, a dazed new employee materializes — clutching a laptop, a stack of […]
Rippling | Work Magic
The scene opens in a dark, eerie room. Two women appear to be performing a séance. A tablet and office supplies float in the air as one of them sets up a new employee’s apps with a few taps. An operatic voice chants the brand name: “Rippling.” From the doorway, a man in a sweater […]
ClickUp | How Software Engineers Feel When They’ve Had It!
Two software engineers sit at their desk, visibly frustrated. The man groans, “Oh, come on!” while the woman throws her drink in anger. The action freezes and bold text appears: “We’re Software Engineers” and “WE’VE HAD IT with Outdated, Overly Complex Tools.” When the scene resumes, the man flips the entire desk as both cheer […]
ClickUp | Work Schooling
A man walks into the office, ready to focus on work. Instead, he’s ambushed by his coworker Brett—who has brought his young son to sit in his cubicle. Brett calmly explains that since his son’s school is still remote, he’s now also his teacher and can’t join a meeting. As the coworker’s frustration grows, Brett […]
ClickUp | David BEFORE ClickUp vs AFTER ClickUp
The spot opens on David, a developer focused on coding. The screen reads: “How it started (before ClickUp).” Suddenly, three colleagues rush in with conflicting demands: fix a critical bug, scope a new feature, and center a button on the homepage. The requests pile up fast. David’s stress mounts until he slumps over in defeat. […]
ClickUp | Monica BEFORE ClickUp vs AFTER ClickUp
We open on Monica, a marketing professional drowning in the “before ClickUp” world. She sits at her desk as a storm of notifications, video calls, and overlapping colleague requests swarm her. Floating apps and voices bombard her from every direction. The stress builds until she can barely keep up. Then, the ad cuts to the […]
ClickUp | Too Many Work Apps Giving You Nightmares?
A woman sits at her laptop late at night when an urgent email from her boss sets off a chain reaction. Her screen begins to glitch, then spirals into chaos. Notifications, calendar alerts, and countless app icons flood the display, all speaking in ominous, overlapping voices. It turns into a full-blown horror scene—her workday made […]
Calendly | Easy Ahead.
The ad begins with a frazzled professional drowning in emails while trying to set up a meeting. The screen fills with overlapping messages, missed connections, and growing frustration. The mood is tense, the pace is fast, and the visuals feel cluttered. Then, everything changes. The same professional switches to Calendly, and the chaos instantly fades […]
ExtraHop | Security Uncompromised
The ad opens in a high-tech security operations center. Analysts monitor multiple screens as cyber threats unfold in real time. A tense, cinematic score underscores the urgency. Visual overlays highlight attacks in progress, with lines of code and network diagrams flashing across the screen. The voiceover explains that while attackers are evolving faster than ever, […]
UKG | Back to the office
UKG uses humor and contrast to show how chaotic people management can feel. During a casual lunch, a woman asks her coworker how returning to the office is going. While he says everything is “hectic but under control,” the ad cuts to his internal reality: employees mobbing him with questions, his desk collapsing under sticky […]
Webflow | A new era of no-code
Webflow redefines the no-code category with a cinematic brand film that feels more like a manifesto than a product demo. The video avoids showing any UI. Instead, it uses breathtaking 3D animation to visualize the act of creation itself—with glowing spheres, abstract glass panels, and interconnected structures symbolizing limitless potential. A powerful voiceover and epic […]
Squarespace | The Next Brilliant Idea
A man and woman are playing chess inside a dimly lit sauna. The man is dripping with sweat and conviction—he’s just had a brilliant idea: “ThermoChess.” It’s chess… but in a sauna. He excitedly wonders aloud how to make it famous. The people around him, all overheated and unimpressed, answer one by one: “Squarespace it.” […]
Squarespace | You Were Born to Perform, Not Manage a Schedule
The ad is set inside a dramatic theater. On stage, a performer in a frantic, oversized white suit acts out his business struggles—he needs help with scheduling, ticketing, and promoting his shows. Another performer, dressed in a calm, geometric costume, responds with quiet, confident gestures. An audience member whispers the translation: “He’s telling him to […]
Fiverr | The Fiverr Journey
The ad moves fast through four success stories, each tied to a Fiverr freelancer. It starts with a gamer brand, “TMX Games,” showcasing a sleek new logo and color system. Next is “CAKE:05 Patisserie,” with a beautiful website delivered after four rounds of revisions—credited to “freelance brilliance.” Then a fashion brand explodes online, with headlines […]
Fiverr | Opportunity Knocks
Melissa, owner of the real-life Four Seasons Total Landscaping, stands outside her building and says, “Success!” She talks about being in the right place at the right time. Suddenly, she drives a futuristic, tank-like vehicle through her garage into a massive, high-tech indoor landscaping facility. Workers in teal jumpsuits tend to exotic plants with advanced […]
SentinelOne | Stop Ransomware with SentinelOne
The video opens in a dark room where hackers plan cyberattacks. They discuss threats like ransomware, botnets, and zero-day exploits while working on laptops and a chalkboard. One of them leaves with a device, ready to launch an attack. The scene suddenly shifts to a bright, modern office. A man reads a document while a […]
Intel | The Tech Test with Corinne & Jamie Foxx
Jamie Foxx enters a room with an armful of outdated tech gear—dongles, chargers, a hotspot, even a mini power station. He proudly claims he’s got the “tech stuff covered” for a woman using a new laptop. But she surprises him. Her sleek Intel Evo laptop already has everything built in: a touchscreen, Wi-Fi 6, instant […]
Bosch Global | Meet our Robotics Researchers at Bosch
The video opens in a robotics lab. A robotic arm tries to grab a cup—and spills it. A researcher yells, “No!!!” It’s a small fail, but it sets the tone: Bosch is solving real challenges in robotics. From there, the video cuts to researchers discussing their work. They talk about localization, SLAM, scene understanding, motion […]
Wix | Conflicting Plugins | You Deserve Better
Two men—representing browser plugins—are in a therapy session. They immediately begin physically fighting, slapping and tackling each other. Watching nearby are a frustrated user and a smug man in a sweater with a “W” logo (representing WordPress). While the WordPress rep downplays the chaos as “kids being kids,” the frustrated user explains that these “kids” […]
Asana | Put an end to workplace silos with Asana
Real office buildings are filmed to look like coworkers talking—without using animation or actors. Their voices express common workplace frustrations, especially around teams working in isolation. The message is clear: siloed work slows everyone down. Asana brings all teams and projects into one place so work moves forward together. The Formula (That Works at Any […]
Gong.io | Gong Super Bowl Commercial
Gong.io’s “Sound of Success” Super Bowl commercial introduces its Reality Platform™ through a loud, literal metaphor: every sales win triggers a giant, resounding gong. The ad uses humorous, exaggerated moments to visualize sales success—and connect it directly to Gong’s value. The Formula (That Works at Any Budget) Symbolic Sound + Visual Metaphor = Brand Recall […]
Malwarebytes | Cyberprotection for Every Business
This ad highlights how Malwarebytes provides powerful cyber protection for businesses of all sizes, across all industries and locations. It uses dramatic, real-world scenes to emphasize the critical importance of strong cybersecurity solutions in today’s fast-evolving digital landscape. The Formula (That Works at Any Budget) Broad Appeal + Clear Cybersecurity Message = Strong Connection By […]
ClickUp | Returning To Work | The Haircut
ClickUp delivers a witty take on returning to office life after remote work. One big issue? Hair. The ad shows employees awkwardly re-entering the workplace with unruly post-pandemic hairstyles and nerves. The message: while the hair might be a mess, your workflow doesn’t have to be—ClickUp makes returning smoother. The Formula (That Works at Any […]
ClickUp | Returning To Work | Work Schooling
ClickUp presents a playful take on the post-pandemic office. The workplace becomes a classroom, where employees “relearn” how to behave in person. From muting mics to navigating real meetings, the ad captures common struggles with returning to the office. ClickUp positions itself as the go-to tool for smooth transitions and improved workplace productivity. The Formula […]
ClickUp | Santa Uses ClickUp
Santa Claus modernizes his North Pole operations by adopting ClickUp to manage the holiday rush. From organizing the elves’ toy production schedules to tracking the global gift delivery itinerary, ClickUp streamlines every aspect of Santa’s workflow. The ad humorously illustrates how even the most magical operations benefit from efficient project management tools. The Formula (That […]
ClickUp | Returning To Work | The Handshake
An employee reaches out for a handshake—but things get awkward fast. Another person hesitates. A third jumps in with a fist bump. The once-simple gesture has become a minefield. This short, funny ad captures the tension of returning to the office. ClickUp uses the moment to show how its tools help teams adapt to change. […]
ClickUp | Returning To Work | The Sneeze
In this ad: A returning employee sneezes in the office. Suddenly, everyone freezes. What used to be a normal moment now creates tension. ClickUp uses this awkward scene to highlight the strange new norms of post-pandemic office life. The message? ClickUp helps teams manage change with ease. The Formula (That Works at Any Budget) Shared […]
ClickUp | Returning To Work | HR Rules
In this ad, employees return to the office and are met with a new set of HR rules. From wearing real pants to relearning personal space, ClickUp captures the awkward reentry into office life with humor. Behind the laughs is a clear message: ClickUp helps teams manage change without the chaos. The Formula (That Works […]
ClickUp | How Marketing Managers Feel When They’ve Had It!
In this ad, a marketing manager hits his breaking point. He’s buried in meetings, missing deadlines, and dealing with nonstop miscommunication. Just as everything spirals out of control, ClickUp steps in—instantly organizing his chaotic workflow. The result? Calm, clarity, and control. The ad captures the emotional rollercoaster of marketing work and shows how ClickUp brings […]
ClickUp | How Project Managers Feel When They’ve Had It!
In this ad, a stressed-out project manager is overwhelmed by chaotic meetings, missed deadlines, and nonstop miscommunication. He’s clearly had enough. Just when it seems like he’s about to snap, ClickUp appears—transforming his messy workflow into a smooth, organized system. The ad uses humor and exaggeration to spotlight real project management pain points, positioning ClickUp […]
Asana | Break away from workplace silos with Asana
In this ad, different workplace teams are shown stuck in their own silos, struggling with confusion, miscommunication, and disconnected workflows. The scenes shift between their frustrations until Asana appears—bringing teams together with a shared workspace. Suddenly, everyone’s on the same page. The ad ends with teams celebrating their new, connected way of working. The Formula […]
Wix | Hackers? Again?! | You Deserve Better
A website owner faces repeated cyberattacks, symbolizing the frustrations of managing website security on platforms like WordPress. The ad highlights the challenges of constant maintenance, plugin vulnerabilities, and the stress of potential breaches. Wix positions itself as the solution, offering built-in security features and a more streamlined website management experience. The Formula (That Works at […]
Fiverr | Turn Nothing Into Something
Fiverr delivers a slick, stylized narrative that captures the emotional and practical journey of building something from scratch. We open on an empty room—literally nothing. From there, the video shows a startup founder transforming that nothing into a vibrant business, piece by piece, with the help of Fiverr freelancers. No words. No dialogue. Just dynamic […]
Monday.com | Your team’s future depends on monday.com
Monday.com launches a high-stakes workplace parody that feels more like a Hollywood disaster trailer than a typical B2B commercial. The setting? A project spiraling into chaos. The tone? Urgent, dramatic, and over-the-top. From doomsday voiceovers to slow-motion collapses, the ad uses action movie tropes to dramatize what happens when your team doesn’t use Monday.com. Instead […]
ClickUp | Surgeons Can’t Work Without Their Tools In One Place
In this commercial, ClickUp draws a sharp comparison between surgeons and professionals who juggle multiple apps. The setting? A chaotic operating room where a doctor can’t find his tools. One’s across the hall. Another’s under a vending machine. Everything’s scattered—just like your projects when you don’t use ClickUp. The result? Confusion, panic, and lost time. […]
ClickUp | Are You Hitting A Wall-ter At Work?
In this ad, ClickUp personifies workplace frustration through a literal wall named Wall-ter. He’s a sarcastic, unhelpful, cinder block of an obstacle—both physically and metaphorically representing the blockers that teams face without the right productivity tools. The ad opens in a bland office where employees keep “hitting a wall”—only this time, it’s not a figure […]
DHL | License to Deliver
DHL leans into full-action movie parody territory in this high-octane, tongue-in-cheek spot that turns an everyday delivery driver into a globe-trotting secret agent. With slick production, explosive stunts, and an unmistakable James Bond flair, this ad positions DHL as the ultimate logistics partner—capable, reliable, and faster than the competition. The Formula (That Works at Any […]
Squarespace | Dream It × Idris Elba
Idris Elba returns in this poetic, visually rich ad that turns dreams into digital reality. With rhythm and flow, he walks us through abstract ambition—dreaming of launching something—and how Squarespace makes those dreams real with clean, professional websites built to elevate any idea. The Formula (That Works at Any Budget): Poetry + Star Power = […]
