Aligned | The Rushed Proposal
A couple sits at a romantic candlelit dinner. The mood quickly shifts when the man suddenly starts treating the relationship like a sales deal. He pressures the woman to “reach alignment” before the end of the month and talks about combining finances immediately. His desperate energy becomes more intense as he pushes for commitment without […]
Schoox | Automate LMS Reporting
A woman sits on a couch surrounded by piles of paper reports. She is overwhelmed trying to organize information for HR and the CFO. As the stress builds, she literally pulls chunks of hair from her head. Suddenly, a magician appears in a cloud of pink smoke. He shows her how Schoox automates reporting and […]
CAKE.com | The one with the chopsticks
A man lies flat on the floor trying to retrieve a lost earbud from under a heavy dresser. Instead of using a practical solution, he grabs a pair of wooden chopsticks. As he strains to reach the earbud, he chants motivational affirmations about “overcoming obstacles.” The effort becomes dramatic and intense. Sweat builds. Frustration rises. […]
NAB | Rattlesnake
A small business owner works late into the night, buried under a chaotic pile of loose paper receipts. As the tension builds, the receipts begin to move on their own—slithering, stacking, and transforming into a menacing cobra made entirely of paper. Just as the “receipt snake” strikes, she calmly opens her NAB Business Account on […]
Reckon | Payroll
A donut shop owner is working late, looking stressed as she struggles with payroll on her laptop. A voiceover introduces Reckon, and her expression immediately shifts from frustration to a confident smile as she says, “I’ve got this.” The ad then uses a slick split-screen format, showing the clean and simple Reckon software interface on […]
Webflow | Post-launch revisionist
A boss sits in a meeting, praising his team for launching a new website. But then he drops the nightmare request: he had a dream the site could be “better.” Without offering clear feedback, he casually asks the team to implement his vague, dream-inspired changes—and to have something ready by tomorrow. Completely oblivious, he finishes […]
Rippling | Work Magic
The scene opens in a dark, eerie room. Two women appear to be performing a séance. A tablet and office supplies float in the air as one of them sets up a new employee’s apps with a few taps. An operatic voice chants the brand name: “Rippling.” From the doorway, a man in a sweater […]
Kandji | “So I Do That”
An IT admin explains that the company just hired a lot of people. New hires pop in one after another, each in a distinct, color-coded workspace—different roles, different cities, same need. In a single, chaotic beat, they all face the camera and demand, “A computer for work.” The admin stays calm and closes with, “So […]
Wake | Design collaboration for teams
Wake uses a charming, hand-drawn 2D animation style to tackle a specific problem: design teams working in silos. The video visualizes the chaos caused by inconsistent assets and poor communication through quirky, isolated characters. Wake is positioned not as another tool to learn, but as a seamless, integrated layer that works with the software designers […]
Asana | Introducing Asana Timeline
Asana turns a dry feature—a Gantt chart—into a vibrant, animated journey. High-end character animation and abstract visuals show the chaos of project management and the clarity the Timeline feature brings. By focusing on emotion and metaphor instead of menus and buttons, the video positions Asana as intuitive, creative, and design-led. The Explainer Formula (That Converts) […]
Pipedrive | We Make Sales Easy
Pipedrive shares its “by salespeople, for salespeople” idea with fast, energetic animation. The video uses simple line drawings and animated characters to show who uses the product. It also shows easy-to-understand animated mockups of the software. Instead of listing every feature, it focuses on how Pipedrive helps sales teams stay clear, focused, and organized. The […]
Lattice | Performance Management Employees Love
Lattice takes on one of the most universally disliked workplace rituals: the annual performance review. Through a mix of friendly 2D animation and a sleek product demo, it proposes a better, continuous approach to employee feedback. The video begins from the employee’s perspective—highlighting the emotional need for regular recognition, growth, and alignment with company goals. […]
Matomo | Getting a report should be easy, right?
Two men represent Matomo and Google Analytics 4 (GA4). GA4 announces he needs to get a report and immediately launches into an absurd obstacle course. He darts around cones, grabs a file, and clumsily jumps through a giant hoop—only to get tangled and collapse. Matomo, completely still the entire time, watches with a deadpan face […]
Matomo | France’s Consent-Free Web Analytics Solution
Two men personify Matomo Analytics and Google Analytics at a “Business Advice” booth. A woman asks if investing all her money in Facebook ads is a good idea. Matomo carefully searches through a physical file to find accurate data, while Google Analytics admits he can’t track over half of visits because users reject cookies. A […]
Briza | Briza in Action
Briza uses clean, minimalist 2D animation to tackle a big B2B challenge: the inefficiency of serving small business insurance clients. Through smart visual metaphors like a draining hourglass and a cityscape of businesses, it highlights how manual underwriting wastes time and resources. By showing a smooth digital workflow from application to payment, the video positions […]
Dropbox | Build the Future at Dropbox With Us
The ad uses vibrant, clean-line animation to show Dropbox as a futuristic city built on ideas. Diverse animated employees work on projects, and with every action they take, the city grows around them. The voiceover explains that employee ideas have sparked innovations like online marketplaces for creators and real-time video collaboration tools. A rocket ship […]
Contra | Portfolio Magic by Contra
Contra introduces Portfolio Magic, an AI-powered feature designed to help creative freelancers build client-ready portfolios effortlessly. Rather than showing a technical demo, the video uses a dreamy, music-video aesthetic with glowing 3D shapes and an indie-pop soundtrack. It transforms the dreaded task of portfolio creation into something quick, beautiful, and inspiring. The result is a […]
Salesforce | Say Hello to Einstein Copilot
Salesforce launches Einstein Copilot with a high-energy, rapid montage that feels more like a tech hype reel than a standard product demo. The video uses the familiar visual language of chat apps—bubbles, emojis, and notifications—to show how the AI assistant handles requests instantly. By resolving a stream of work tasks in seconds, Einstein Copilot is […]
Atera | Atera’s AI explainer
Atera takes a bold approach, opening with the statement: “IT is broken.” The video uses a dark, minimalist line-art animation to show the frustrations IT teams face—forgotten passwords, faulty devices, and endless support tickets. Midway, it introduces Atera’s AI-powered platform as the solution. Instead of reacting to problems, IT can finally work proactively. The sleek […]
Spendesk | The all-in-one company spending solution for modern finance teams
Spendesk turns the stress of financial admin into a cartoonish tidal wave of paperwork. Using a quirky, hand-drawn 2D animation style, the video shows a finance professional literally drowning in receipts and chasing runaway company cards. Then, Spendesk appears as a surfboard—transforming chaos into control. The result is a fun, energetic, and memorable ad that […]
Air | Meet Air
Air uses vibrant, character-driven 2D animation to turn the abstract challenge of digital asset management into a fun and relatable story. Colorful, blocky characters face the “chaos of creativity” as they navigate piles of photos, videos, and design files. Air’s clean UI is woven seamlessly into this animated world, showing how it organizes, shares, and […]
Logitech | Video Conferencing Device Management Software to Support Hybrid Workplaces
Logitech targets IT managers with a clean, professional 2D animation. The video moves from the pain of managing countless video devices to showing how Logitech Sync centralizes control. Abstract ideas like device management and room analytics are visualized with clear UI mockups and a futuristic control center. The message: Sync makes large-scale video collaboration seamless […]
ADP | What’s the Plan? HR Outsourcing Can Help
A stressed-out small business owner vents to a friend about juggling hybrid onboarding, payroll in multiple states, and HR compliance. Her friend calmly suggests outsourcing to ADP. She worries she’ll become “just a file on someone’s desk,” but he reassures her: he has a dedicated HR pro, a team of experts, and a personalized plan. […]
Motion (Creative Analytics) | TAKE THE RED PILL
An executive is asked if he needs to level up his DTC ads. Suddenly, a man resembling Morpheus from The Matrix appears. He offers to “show him the way.” The executive follows him into a dark room filled with screens, code, and data. He sits in a chair, and cables connect him to a machine. […]
Teamwork.com | The Timelog Slog
The video opens with Ralph, a stressed office worker. Suddenly, a woman storms in holding a megaphone under a giant banner that reads, “DID YOU TRACK YOUR TIME, RALPH?”. She yells reminders about his unlogged hours while confetti (symbolizing relentless nudges) rains down on him. Ralph sits frozen under the pressure.Then—cut to “After Teamwork.com.”The same […]
Hootsuite | #KnowYourSocial: Social Marketing
Amy, a social media strategist, is introduced by a colleague to a new hire, Sasha. The colleague asks Amy a simple question about emojis for tweeting. Instead, Amy replies with technical marketing jargon like “conversion rates,” “Facebook optimized video content,” “organic,” “paid performance,” and “ROI.” Sasha adds by asking if they use “UTM parameters.” Both […]
Hootsuite | #KnowYourSocial: Advanced Social Ads
This B2B video ad shows a marketing manager firing off a rapid stream of acronyms like CPM, CPC, SOV, and SEM during a meeting. Michelle, one of the team members, looks confused and overwhelmed. Next, the scene shifts to a laptop showing Hootsuite Academy’s Advanced Social Advertising Course. A voiceover says, “Good thing you know […]
Zendesk | “It’s Mostly Just Astronauts”
A person in an old-fashioned deep-sea diving suit lounges on a couch, reading. An astronaut walks in from the back, talking on what sounds like a phone. He says he’s “go for drinking,” but the group is “mostly just astronauts.” The diver gives a tired sigh. A text overlay reads, “RELATIONSHIPS ARE COMPLICATED.” The scene […]
Dropbox | My spicy brief + Your hot idea
The video opens with surreal visuals—melting hot sauce bottles, a toaster with popping toast, and gooey clocks—paired with phrases like “My spicy brief” and “Your hot idea.” It then cuts to a Dropbox Paper screen showing a “Melty Moodboard” filled with abstract images and a task list titled “Final Taco Install.” Items like “Get that […]
Dapper | Pulp Fiction, But It’s B2B Marketing
Two men in black suits drive through a city in a scene styled like Pulp Fiction. As they talk, the passenger explains the convoluted process of B2B marketing. He mocks how buyers must first fill out forms, become “Marketing Qualified Leads,” and then wait for a sales rep to contact them—still without seeing pricing. The […]
Fiverr | Got an Idea? Isn’t That Cute.
The ad shows a series of everyday entrepreneurs and creatives going about their lives, each with a new business idea or project. The voiceover dryly lists the usual startup hurdles—branding, logos, websites, marketing, legal help—that anyone with an idea will face. The narration contrasts the excitement of the idea with the overwhelming tasks needed to […]
Lenovo | Users Happen | “Lunch”
Lenovo’s Users Happen ad uses humor to show the chaos that IT teams often deal with. In the “Lunch” episode, a user’s meal turns into a tech disaster. The ad highlights the need for durable, reliable workplace devices. The Formula (That Works at Any Budget) Workplace Accidents + Humor = Engaging Content The ad shows […]
Smartsheet | Second Spot
In this ad, a marketing team is racing to launch a campaign when a surprise request hits: they need a second TV spot—fast. Panic sets in, but with Smartsheet, the team quickly aligns. Tasks are assigned, updates are tracked in real-time, and everyone collaborates smoothly. The team delivers the new spot just in time. The […]
Asana | Break away from workplace silos with Asana
In this ad, different workplace teams are shown stuck in their own silos, struggling with confusion, miscommunication, and disconnected workflows. The scenes shift between their frustrations until Asana appears—bringing teams together with a shared workspace. Suddenly, everyone’s on the same page. The ad ends with teams celebrating their new, connected way of working. The Formula […]
WordPress.com | Build Your World
The ad follows creators from different professions — a baker, a barber, a designer, a chef, a florist, and more — as they build websites using WordPress.com. Each scene shows them working on their craft and customizing their online presence. A voiceover talks about the power of building your world online, whether it’s a store, […]
Zendesk | Relationships Are Complicated: “Space Crap”
Zendesk drops us into an absurd sci-fi scenario where a stressed-out human and an alien customer argue over — you guessed it — space crap. Set on a spaceship, the ad dramatizes a messy customer relationship through hilarious intergalactic tension. The core message: customer relationships are complicated, but Zendesk helps smooth things over, even when […]
Horbito | Welcome to the new Cloud
Horbito introduces its browser-based cloud workspace from inside a cluttered garage workshop. The host, surrounded by wires, power tools, and workbenches, gives a hands-on demo of Horbito, emphasizing how it brings all your apps and cloud tools into a single, efficient browser environment. The space is messy but functional—just like your workflow before Horbito. The […]
Catchpoint | Transforming Network Insights for Better Sleep
In this product explainer ad, Catchpoint highlights the stress experienced by IT professionals who deal with network monitoring. The video opens with an engineer at his desk, visibly tired and overwhelmed by the network data displayed on his computer screens. He looks frustrated and exhausted, his body language reflecting the pressure of his job. There […]
Workato | Conducting Your Enterprise Symphony
In this ad, Workato transforms enterprise integration into a cinematic metaphor by comparing disconnected systems to a chaotic orchestra. The spot opens with a flustered conductor trying to manage an ensemble that’s completely out of sync—horns blaring off-beat, violins scraping dissonantly, and each section operating in isolation. It’s a sharp, visual dramatization of how misaligned […]
Vividly | Escape Spreadsheet Hell
In this ad, Vividly takes a bold, theatrical approach to showcase the chaos of spreadsheet-driven trade promotion management. The video opens with a sinister narrator—set in a dimly lit office—speaking directly to the audience like a haunted guide through “spreadsheet hell.” He paints a vivid picture of the confusion, errors, and frustration marketers face every […]
Veritas Technologies | The Truth in Cloud: This is impossible
In this ad, Veritas shows a team in an office, trying to figure out how to migrate to the cloud. The team struggles with the complexity of the task, surrounded by pizza, snacks, and coffee, trying to crack this “impossible” challenge. The ad emphasizes that cloud migration doesn’t have to be as difficult as it […]
GoDaddy | GoDaddy Airo® Can – Tube Man
GoDaddy’s “Tube Man” ad takes a literal wind-powered marketing gimmick—the wacky inflatable tube guy—and brings it into the AI era. The spot introduces GoDaddy Airo®, their AI-powered tool for small businesses, by imagining what happens when even the Tube Man gets an upgrade. It’s fast-paced, ridiculous, and delightfully self-aware, targeting entrepreneurs who want to make […]
Dissolve | This Is a Generic Brand Video
Dissolve’s ad brilliantly parodies the typical, cookie-cutter brand video by exaggerating all the clichés often seen in corporate advertising. It humorously critiques the overused tropes—such as slow-motion shots of people working, vague emotional appeals, and dramatic music—that dominate the marketing world. The ad’s message is clear: break away from generic content and do something more […]
Monday.com | The platform where everyone manages work, their way
Monday.com’s ad presents the flexibility of its platform, emphasizing how it allows teams to manage work in a way that suits their unique needs and workflows. It showcases how the platform adapts to various industries, allowing businesses to streamline tasks and collaborate effectively, no matter their specific processes. The Formula (That Works at Any Budget): […]
Slack | Decisions | Maybe It’s Time to Try Slack
Slack’s “Decisions” ad brings humor and relatability to the often painful decision-making process within organizations. The ad showcases the challenges that arise when teams struggle to make quick, efficient decisions. By positioning Slack as the solution to streamline communication and simplify team collaboration, the ad highlights how the platform can transform the way decisions are […]
Malwarebytes | Ms. Clicks on Sh!t
We all know someone like Ms. Clicks on Sh!t—reckless with emails, oblivious to phishing scams, and a walking IT nightmare. Malwarebytes takes this universal office character and runs with it, turning cybersecurity awareness into pure entertainment. Instead of a dry explainer about malware protection, this ad delivers a full-on sitcom scenario, complete with dramatic music, […]
th4ts3cur1ty.company! | Viral advert by th4ts3cur1ty.company!
Discover how th4ts3cur1ty company creatively tackled Business & Work in their latest video th4ts3cur1ty company advert or ‘THAT SECURITY COMPANY’ depending on how well you know 1337 speak within the Computer and Network Security industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Millum | En Anden Virkelighed Med Vores Indkøbssystem
Discover how Millum creatively tackled Business & Work in their latest video Millum – en anden virkelighed med vores indkøbssystem within the IT Services and IT Consulting industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Wizer | Cyber Security Awareness Training 2025
Discover how Wizer creatively tackled Business & Work in their latest video Wizer – Security Awareness Training within the Computer and Network Securityindustry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Keap | What is Keap? An Easy Sales and Marketing Automation Software + CRM
Discover how Keap creatively tackled Productivity & Utilities in their latest video What is Keap? An Easy Sales and Marketing Automation Software + CRM within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
