The Black Camel Blog

Where B2B video gets real.
We make videos for B2B companies. Here’s what we’ve learned from making hundreds of them for brands competing in tough markets.

Get Weekly B2B Video Marketing Insights

Join 1,000+ marketing leaders. Unsubscribe anytime.

Filter by category:

e018b83e-1fbd-4893-b165-0818e1f4edb8
The difference between Brand Marketing vs Performance Marketing in B2B
If you’re looking for: 👉 clarification on the difference between Brand Marketing vs Performance Marketing...
Read More
8859df7d-2b63-4e0f-abe7-1ef365b01420
What is the 95:5 Rule? | The Nuances Explained
Perhaps you’ve seen this statistic tossed around on Linkedin and don’t understand it. Or...
Read More
61966219-79bd-4df6-aaad-997b3ce520b1
A CMO's Guide to B2B Brand Marketing For The Short & Long Term
Brand. It’s one of those words with 1000 different interpretations. Take a quick scroll on Linkedin and...
Read More
a25571fe-db60-48cc-9412-03846bffaf69
Top 6 Corporate Video Production Agencies | CMO's Guide
Usually, these comparison pages are written by some dude offshore. And they have absolutely no idea what...
Read More
7ea1eb63-07b4-4552-817f-20b5a51fff02
7 Best B2B Ad Agencies | Guide for CMOs
Most awards given to B2B ad agencies can be bought. And most comparison pages are written by ChatGPT....
Read More
96757012-6f5a-44b5-9024-d1980217c25f
5 Best Fintech Ads | Video Examples
If you’re trying to figure out how to stand out in the crowded fintech industry, this article is for...
Read More
ChatGPT Image Dec 2, 2025, 04_57_15 PM
Top 6 Cybersecurity Ads for CMO's | Video Examples
If you’re in one of the following situations, this article is for you: you’re planning an...
Read More
043c0d3b-2a03-4c7b-93d4-984b030032cc
12 Best Linkedin Video Ad Examples | B2B CMO's Guide
  If you are in one of the following situations, this article is for you: you are planning a Linkedin...
Read More
dc8cf570-486b-4f76-9481-db47820b0a78
Emotional B2B Advertising: You Can’t Bore Strangers Into Listening & Remembering
Each of our Problemotional Advertising articles are written in a sequence. We strongly recommend reading...
Read More

Need Help With Your B2B Video Strategy?

Work with a team that understands B2B video marketing