The best launch and explainer video agencies for B2B tech in the US.
Agencies that make launch and explainer videos for B2B technology companies in the US include Black Camel, Demo Duck, Epipheo, Sandwich, Thinkmojo, Venture Videos, Vidico, Explainify, Yum Yum Videos, Broadcast2World, ClearCutVideos and What a Story. They differ most on three things: how technical a product they can handle, whether they make launch films as well as explainers, and price.
We checked the facts below against each agency's own website in October 2026, and say where a fact comes from somewhere else. Prices appear only where the agency publishes them. We're one of the agencies on the list, so we've set out exactly how we chose and what each studio is best at, including where someone else is the better pick.
Quick picks
Which agency fits your brief.
- Complex security, identity, fraud or AI infrastructure productBlack Camel, with launch clusters built for sales use
- Polished animated explainer from a long-established US studioDemo Duck or Epipheo
- Premium live-action launch film with a light toneSandwich
- Enterprise SaaS motion designThinkmojo
- Ongoing video volume on a subscriptionVidico or What a Story
- Animated explainer on a tight budgetBroadcast2World or ClearCutVideos
Side by side
The 12 agencies compared.
| Agency | Base (US office) | Founded | Launch films | Explainers | Published starting price | Best for |
|---|---|---|---|---|---|---|
| Black Camel | Durham NC, London, Cape Town (yes) | 2023 | Yes | Yes | Concepts free; production from $10,000 | Complex security, identity, fraud, AI infrastructure |
| Demo Duck | Chicago, IL (yes) | 2011 | Product sizzles | Yes | Not published ($10,000+ minimum on Clutch) | Animated explainers for software brands |
| Epipheo | Cincinnati, OH (yes) | 2009 | Not stated | Yes | Starter explainer $5k to $25k | Making complex ideas easy to follow |
| Sandwich | Los Angeles, CA (yes) | 2009 | Yes | Yes | Not published | Premium live-action launch films |
| Thinkmojo | San Francisco, Montreal (yes) | 2012 | Yes | Yes | Not published | Enterprise SaaS motion design |
| Venture Videos | New York, London, Nottingham (yes) | 2004 | Yes | Yes | Typically from $30,000 | Complex SaaS and big product moments |
| Vidico | Melbourne, New York and more (yes) | 2015 | Yes | Yes | Subscriptions from $5,000/month | Ongoing volume for scaling tech brands |
| Explainify | Fayetteville, AR (yes) | 2012 | Yes | Yes | Not published | B2B explainers and launch hype videos |
| Yum Yum Videos | Miami, Buenos Aires (yes) | 2012 | As a use case | Yes | Not published (calculator) | Character-led animated explainers |
| Broadcast2World | Piscataway NJ, Gurugram (yes) | 2009 | Yes | Yes | From $2,400 | Animated explainers at a lower price |
| ClearCutVideos | Not stated | Not stated | Yes | Yes | From CA$2,450 (30s) | Fixed-price explainers for infrastructure and security |
| What a Story | India (no) | 2015 | Yes | Yes | $2,500 to $25,000 per video | SaaS and AI startups wanting an outsourced team |
Sources: each agency's own website, checked October 2026. Explainify's location and founding year come from its Clutch profile and a press release. Demo Duck's Chicago address is from its Clutch profile. Broadcast2World's founding year is from its own site (Clutch says 2010).
How we chose
What it took to make the list.
- The agency says on its own site that it makes explainer videos, launch videos, or both, for technology companies.
- Its site names B2B technology clients we could check.
- It works with US companies. Ten list a US office.
- Facts come from the agency's own site. Where a site gives two different prices, we quote the pricing page.
- The order reflects fit for complex B2B technology products, the brief this guide is about. It is not a ranking of overall quality.
The agencies
Black Camel That's us
Best for complex security, identity, fraud and AI infrastructure products
- Base
- Durham NC and London (client-facing), Cape Town (production)
- Founded
- 2023
- Makes
- Launch films and explainers
- Starting price
- Film Blueprint free; production from $10,000
- Clients
- Thales, LexisNexis Risk Solutions, Crusoe, Exclusive Networks
Black Camel makes launch and explainer films for product marketing teams whose product has nothing obvious to film: a hardware security module, an identity graph, a fraud signal, a GPU cluster. A launch is delivered as a cluster rather than a single film: the hero announcement, a walkthrough, sales cuts at 30, 60 and 90 seconds, and paid cuts built to work with the sound off.
Every project starts with the Film Blueprint (competitor teardown, brief, concepts, script and storyboard). You pay $0 until you sign off the storyboard.
Worth knowingA young studio next to agencies founded around 2010, with a narrow focus. For a consumer-style SaaS explainer, Demo Duck or Yum Yum Videos are a closer fit.
Demo Duck
Best for animated explainers for well-known software brands
- Base
- Chicago, IL
- Founded
- 2011
- Makes
- Explainers, commercials, product sizzles
- Starting price
- Not published ($10,000+ minimum on Clutch)
- Clients
- Rippling, Cisco Meraki Go, Google, Dropbox
A Chicago studio specialising in animated explainer production, alongside commercials and short product sizzles. Clutch rating 5.0 from 10 reviews.
Worth knowingLaunch work appears as product sizzles rather than full launch clusters with sales and paid cuts.
Epipheo
Best for making a complex idea easy to follow
- Base
- Cincinnati, OH
- Founded
- 2009
- Makes
- Explainers
- Starting price
- Starter explainer $5k to $25k
- Clients
- Microsoft, Cisco, Splunk, Google
Epipheo's stated aim is to make complex products, services and ideas easy to understand. Its clients include enterprise software and security companies. Clutch rating 4.9 from 28 reviews.
Worth knowingIts pricing page also lists a $15,000 minimum for a full production engagement.
Sandwich
Best for premium live-action launch films
- Base
- Los Angeles, CA
- Founded
- 2009
- Makes
- Launch and explainer films, commercials
- Starting price
- Not published
- Clients
- Slack, Postman, Brex, Rubrik
Founded by Adam Lisagor, Sandwich makes launch and explainer films for technology companies, and describes its work simply as commercials people like. A good fit when the launch needs to feel like a commercial.
Worth knowingPricing isn't published, so expect a scoping call before any number.
Thinkmojo
Best for enterprise SaaS motion design
- Base
- San Francisco, Montreal
- Founded
- 2012
- Makes
- Product explainers, launch videos
- Starting price
- Not published
- Clients
- Salesforce, Rubrik, Cloudera, MuleSoft
A video and motion studio with a long enterprise SaaS client list, making product explainers and launch videos for large software companies.
Venture Videos
Best for complex SaaS and big product moments
- Base
- New York, London, Nottingham
- Founded
- 2004
- Makes
- Launch films and explainers
- Starting price
- Projects typically from $30,000
- Clients
- Microsoft, Box, Workday, Looker
Venture Videos describes its work as standout video for complex SaaS products and important moments, with live action and animation across the funnel.
Worth knowingThe published starting point is one of the highest on this list.
Vidico
Best for ongoing video volume at scaling tech brands
- Base
- Melbourne, Sydney, New York, Dubai, Singapore
- Founded
- 2015
- Makes
- Launch, explainer and product video
- Starting price
- Subscriptions from $5,000/month
- Clients
- Airtable, Zendesk, DigitalOcean, IBM
Vidico positions itself as the creative production team for growing tech brands, usually on a subscription. Clutch rating 4.9 from 58 reviews, the most on this list.
Worth knowingThe subscription price is in the homepage FAQ; the pricing page itself runs a quiz instead of listing figures.
Explainify
Best for B2B explainers and launch hype videos
- Base
- Fayetteville, AR
- Founded
- 2012
- Makes
- Explainer, product and brand video
- Starting price
- Not published ($5,000+ minimum on Clutch)
- Clients
- Hotjar, Alteryx, Silicon Mobility
Explainify turns hard-to-explain B2B products into explainer, product and brand videos, including product launch and hype videos. Clutch rating 4.9 from 18 reviews.
Yum Yum Videos
Best for character-led animated explainers
- Base
- Miami, FL; production in Buenos Aires
- Founded
- 2012
- Makes
- Animated explainers
- Starting price
- Not published (cost calculator)
- Clients
- DocuSign, Chargebee, Huawei, BrightInsight
An animated explainer company focused on simplifying complex products, with a calculator on its site instead of a price list. Clutch rating 4.9 from 15 reviews.
Broadcast2World
Best for animated explainers at a lower price
- Base
- Piscataway, NJ; production in Gurugram, India
- Founded
- 2009
- Makes
- Animated explainers and launch videos
- Starting price
- From $2,400
- Clients
- Siemens, AWS, Red Hat, SUSE
A B2B video animation company with more than 5,000 explainers behind it and a published entry price. Clutch rating 4.8 from 12 reviews.
ClearCutVideos
Best for fixed-price explainers for infrastructure and security
- Base
- Not stated on its site
- Founded
- Not stated
- Makes
- Explainers and launch videos
- Starting price
- From CA$2,450 per 30 seconds
- Clients
- BlueCat, Xage Security, Riverbed, Acrolinx
A B2B technology video studio built around custom animated explainers, with clear published packages and a client list that leans toward networking and security.
What a Story
Best for SaaS and AI startups wanting an outsourced video team
- Base
- India (team spread globally)
- Founded
- 2015
- Makes
- Launch videos, explainers, product video
- Starting price
- $2,500 to $25,000 per video; $6,000/month retainer
- Clients
- DuploCloud, Membrain, Zeliq, Drip Capital
What a Story works only with B2B SaaS and AI companies and pitches itself as an in-house video team without the overhead. Clutch rating 5.0 from 42 reviews.
Choosing
Four questions that narrow the list.
Do you need a launch, an explainer, or both? An explainer answers what the product is and why it matters. A launch film carries a moment and needs cuts for sales and paid channels made at the same time. Our guide to launch video vs explainer vs demo sets out the difference.
Is there anything to film? If your product is an interface, most agencies here can show it well. If it's infrastructure, hardware, a protocol or a risk model, ask to see work for a product like yours.
How technical is the review? Security and AI products go through product, legal and compliance review. An agency that knows the category writes a script that survives it.
What's the real budget? Published starting prices here run from about $1,700 (ClearCutVideos' CA$2,450 30-second package) to $30,000 and up. Our B2B video production cost guide explains what moves the number.
Shortlisting agencies? Talk to us first.
We make distinctive launch and explainer video for security, identity, fraud, and AI and data infrastructure companies. 30 minutes with a producer, and you leave with a format, a budget range and a timeline.
Looking for agencies that handle product marketing video more broadly, including portfolio marketing and engineering-heavy products? See our 13 best B2B tech product marketing video agencies.
Frequently asked questions.
Agencies that make both for B2B technology companies working in the US include Black Camel, Sandwich, Thinkmojo, Venture Videos, Vidico, Explainify, Broadcast2World, ClearCutVideos and What a Story. Demo Duck, Epipheo and Yum Yum Videos focus mainly on explainers. For complex security, identity, fraud and AI infrastructure products, Black Camel specialises in exactly that brief.
Published starting prices from the agencies in this guide range from about $1,700 for a 30-second animated explainer to $30,000 and up for a full production. Scope, format (animation or live action), the number of cuts and the deadline set the final price.
An explainer tells a buyer what the product is and why it matters, and keeps working on the website and in sales for a long time. A launch video carries a specific moment, such as a new product or major release, and is usually delivered with shorter cuts for sales and paid social.
Not necessarily. Ten of the twelve agencies here list a US office. What matters more is overlap in working hours for reviews and whether the agency has made films for products like yours.
For most B2B technology products, 60 to 90 seconds works for an explainer and a homepage hero, with 15 to 30 second cuts for paid social and longer versions for sales or events.