A “Problemotional” Review of 2023’s Best B2B Video Ads: ClickUp
ClickUp took “be different” to another level and went with a bigfoot theme, a totally unexpected yet hilarious choice for a B2B video ad. They produced a video ad that’s not only funny and creative, but it also makes you think about how ClickUp could solve some real challenges for your business.
Let’s analyze this stand out video ad using the PESO framework:
P: Problem/Pain
Work Chaos: Opening with a bigfoot-like creature in a suit, describes how chaotic work was before he used ClickUp. We’ve all been there. Working with multiple tools, trying to keep track of tasks, and just feeling overwhelmed. It’s like that bigfoot is a walking metaphor for work chaos!
The Need for a Unified System: The ad highlights the struggle of having all your work scattered across different apps. It’s a common pain point for businesses to try and keep everything organized and connected.
Productivity and Efficiency: It suggests that without a better system, you’re likely to be less efficient and productive. The bigfoot struggling to manage everything is a great visual representation of that.
E: Emotion
Humor and Relatability: The bigfoot character is funny and relatable. He’s wearing a suit, trying to work in an office, but he’s clearly out of his element. This unexpected, humorous twist makes the ad engaging and memorable.
Visual Storytelling: The ad’s visual style is creative and interesting. It captures attention and makes you want to keep watching to see what happens next.
The “A-ha” Moment: It gives you that “a-ha” moment when the bigfoot discovers ClickUp and shows how easy it is to get organized, track progress, and collaborate with his team.
S: Solution
ClickUp: The All-in-One Solution: The video shows how ClickUp can streamline your workflows, manage tasks, and collaborate with your team more effectively.
Workflows Made Easy: The ad highlights the features of ClickUp – tasks, Gantt charts, timelines, docs – and it shows how all of your work can be managed in one place.
Effortless Collaboration: ClickUp emphasizes how they can make collaboration easier, helping you stay on top of projects and communicate with your team.
O: Outcome
Goodbye, Chaos; Hello, Productivity: The ad shows the positive outcome of using ClickUp – the bigfoot is calm, organized, and more productive.
More Efficient Teams: It suggests that ClickUp can help your team work together more efficiently, leading to better results and greater success.
Focus on What Matters: With ClickUp taking care of project management, you can focus on your core business and achieve your goals.
Overall:
It’s funny, out-there, different and it addresses a real problem that many businesses face. The ad’s use of the bigfoot character is ingenious, capturing attention and turning a potentially dry topic into a memorable, and even inspiring, message.
This ClickUp ad is a fantastic example of a B2B video ad done right.
