Brandfolder’s ad taps into a universal workplace frustration—hunting down missing files. Whether it’s lost in a maze of folders, buried under bad naming conventions, or simply vanished into the void, content chaos is real. The ad takes this pain point and exaggerates it to the extreme, making the struggle both hilarious and painfully relatable.
The Formula (That Works at Any Budget):
Exaggerated Pain Points = Instant Engagement – The ad dramatically illustrates the nightmare of lost files. The frustration builds as employees spiral into panic mode, desperately searching through cluttered drives and chaotic folder structures.
→ Lesson: Take a common but annoying workplace struggle and turn up the drama—this keeps the audience hooked.
Humor Through Workplace Realities – Anyone who’s ever wasted hours looking for a file can relate. The humor comes from recognizing that we’ve all been there—whether it’s endless email threads, outdated file names, or folders named “FINAL_FINAL(2).”
→ Lesson: Leaning into everyday work struggles makes the message instantly relatable and entertaining.
Product as the Hero – Just when all hope seems lost, Brandfolder swoops in as the ultimate solution. The message is clear: Never lose a file again with their intuitive digital asset management system.
→ Lesson: Present your product as the game-changer that eliminates a persistent problem.
Clear Contrast = Powerful Message – The chaos of lost files is immediately contrasted with Brandfolder’s sleek, organized, and easily searchable solution. No more wasted time, no more file anxiety.
→ Lesson: Show the before and after to make the value of your product unmistakable.
Final Verdict:
Brandfolder nails workplace humor while tackling a real productivity killer. By dialing up the frustration and then seamlessly presenting its simple solution, the ad lands its message with clarity, humor, and high relatability.
Brave-o-meter score:
B-8 | R-9 | A-9 | V-7 | E-8
BRAVE – 8/10
Watch the full ad & learn more:
Website: Brandfolder
LinkedIn: Brandfolder LinkedIn Page
