Lavender | AI Takes Lavender Joe’s Job

Lavender Joe is unconscious on a sofa when an AI-powered clone in a lavender suit sees an opportunity to take his job.

The AI downloads audio-cloning software, props Joe upright, dresses him in the lavender jacket, and hides behind the couch during a video call with their manager.

Using a fake voice and “moving mouth” filter, the AI pretends to be Joe while claiming he sent 20 automated emails.

The plan falls apart when the real Joe suddenly wakes up and stares directly into the camera.

The ad ends with the Lavender logo.

The Formula (That Works at Any Budget)

Painful truth = Bad AI replaces authenticity

The ad highlights the fear that generic AI tools remove the human side of sales communication.

→ Lesson: Show the downside of automation before positioning your product as the smarter alternative.

Visual metaphor = AI stealing the salesperson’s identity

The AI clone literally takes Joe’s place to represent fake personalization and low-quality automation.

→ Lesson: Use physical storytelling to explain abstract software problems quickly.

Single punchline = “Write better emails faster”

Lavender positions itself as AI that helps salespeople improve their work instead of replacing them completely.

→ Lesson: Sell augmentation, not replacement.

Humor Breakdown

The humor comes from escalating physical chaos.

The AI clone struggles to keep the unconscious Joe upright while pretending everything is under control during the video call.

The contrast between “professional sales efficiency” and the ridiculous puppet-show setup makes the ad memorable.

→ Lesson: Use exaggerated visual comedy to make technical messaging more entertaining.

Final Verdict

Lavender uses absurd comedy to criticize low-quality AI automation.

By turning AI into a literal job-stealing clone, the ad creates a clear distinction between spammy automation and AI-assisted coaching.

Fast, weird, and highly memorable.

BRAVE-o-meter Score:

B-9 | R-9 | A-9 | V-8 | E-9
BRAVE – 8.8/10

Watch the full ad & learn more:

Website: Lavender

LinkedIn: Lavender on LinkedIn

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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