Canva | Vamped Up
Bob is a lonely ice cream truck driver with a plain, forgettable brand. No customers. No excitement. Nothing happening. One day, he sees a child ride by in a vampire costume — and it sparks an idea. He opens Canva and completely rebrands his truck as “The Ice Screamery.” The plain white truck becomes a […]
Canva | Slayyy
Barb is a real estate agent trying to promote an open house with a plain, generic sign. Her competitor mocks her, and it’s clear her branding isn’t working. As she sulks, she notices a van painted with a fantasy warrior. It gives her an idea. She opens Canva and creates a bold, heavy-metal–inspired brand for […]
Canva | Debbie & Sons
Debbie runs a small food truck selling crisp-and-gherkin sandwiches that no one wants. Business is slow. Her two eccentric sons step in with an idea: they show her Canva. Together, they redesign everything — the logo, the signage, the menus, the entire brand. The transformation works. The rebranded “Debbie & Sons” truck becomes a hit […]
Chronosphere | Cut Log Data Costs By More Than 50%
A manager stands in a spotless, room next to a towering pile of wood logs. He asks about the cost of storing them. Suddenly, an engineer bursts out of the pile holding a single log, proudly announcing he found the one needed to fix a critical customer issue. The manager, relieved, asks for another employee, […]
Tenable | Hackers Anonymous
The ad takes place inside a dimly lit “Hackers Anonymous” support group. A new member steps in — a worn-out hacker who admits that Tenable One has completely destroyed his career. He can’t steal credit cards, socials, or even basic payroll files anymore. His confession sets off a chain reaction. One hacker shares how every […]
Tenable | Hackers Reform Center
The ad takes place in a bland waiting room called the “Hackers Reform Center.” A line of quirky, stereotypical hackers sits together, complaining about the latest cybersecurity defenses. They grumble about unified attack-surface views, AI-powered exposure data, and new tools that make their jobs impossible. One hacker explains that Tenable One already does all of […]
Tenable | Never Take It Off
A man wears a Tenable holiday sweater in places no reasonable person would: a steaming sauna, a public park while people jog in athletic gear, and a limo full of guests dressed for a black-tie night out. He’s completely comfortable. Everyone else is confused. In the limo scene, the awkward silence suddenly breaks when all […]
Upwork | Stop Doing Everything. Build Your Customer Support Team
Jessica sits on a large office staircase, rapidly answering customer support messages as notifications flood her phone. She looks tense and overwhelmed. The manager in the green jacket approaches and asks if she’s now acting as the entire support team. He reminds her, “You’re the boss. You’re not the whole support department,” and shows her […]
Upwork | Stop Doing Everything. Focus on Building
Lenny sits hunched over his laptop, deep in technical work. The manager in the green jacket steps in and stops him—reminding Lenny he’s “the brains behind the company,” not an engineer. He then shows the Upwork Business Plus dashboard with AI and ML specialists ready to hire, making it clear that experts can take over […]
Upwork | You Built the Product. Now Build Your Team
Two small business owners sit in a café-style workspace, exhausted and buried in laptop tasks. They look worn out from trying to do everything themselves. A man in a green jacket—their manager—steps in. He pulls out a photo of media buyers and copywriters, crumples it, and tells his team they are product, not marketing, not […]