Squarespace | Meet Blueprint AI
A designer builds a brand identity with sketchbooks, swatches, fonts, and mood boards. A calm narrator explains the timeless principles of design—typography, color, layout—and reveals that these same principles shaped Squarespace’s newest product. In one seamless moment, the designer’s sketchbook flips into a laptop, showing a polished website. The product is introduced: Blueprint AI, an […]
Squarespace | Click! Click! Click!
A joyful montage celebrates skilled tradespeople—a gardener, painter, carpenter, electrician, and plumber—hard at work. An upbeat, folksy jingle plays: “Click of the shears makes click click click…” Each worker proudly reveals their professional Squarespace website, connecting their craft to a digital presence. The ad ends with all the tradespeople marching through a wide-open field, laptops […]
Upwork | Creating Opportunity in Every Era of Work
The film traces the evolution of work. It opens on the rigid 9-to-5 grind—commutes, cubicles, and fixed schedules—before shifting to the modern reality of flexible, remote talent. Upwork positions itself as the platform that helped write this new chapter. Then the ad looks forward to the next era: AI. It shows AI drafting, coding, and […]
Cloudbeds | Yeah, Overbookings Were an Issue
The narrator sets the stage: “Life before Cloudbeds.” At the front desk, an angry guest shouts, “What do you mean, overbooked?!” He hurls a stack of papers into the air, leaving the receptionist helpless. The narrator returns to explain the solution: Cloudbeds syncs all booking channels—Expedia, Booking.com, and more—to prevent overbookings. In the “after” scene, […]
Torq | Official Commercial
An animated security team drowns in chaos as screens flash nonstop with “Error!” and “Alert!” messages. The team literally melts under the pressure. A dramatic movie-trailer voiceover describes their nightmare—until Torq arrives, personified as a Grim Reaper. Instead of death, this Reaper is a savior. With AI-powered blasts, Torq obliterates the flood of alerts. The […]
AppsFlyer | Return to Growth With Data You Can Trust
A woman explains that to help brands grow, her company must remain independent. A window washer asks why it matters. She answers with a series of absurd examples: a dog show judge giving first prize to her own daughter, a courtroom where one lawyer represents both sides, and a politician appointing his clueless nephew to […]
Maersk | Don’t trust the numbers . Just another day in logistics
A woman in a boardroom proposes a plan built around a shipment arriving that week. Her manager, Merlin, shuts her down immediately, citing a gloomy 45% ocean reliability rate. A junior colleague mentions that Maersk recently announced a major reliability improvement. Merlin dismisses him with condescension. Moments later, another manager confirms the junior’s data is […]
Rippling | Work Magic
The scene opens in a dark, eerie room. Two women appear to be performing a séance. A tablet and office supplies float in the air as one of them sets up a new employee’s apps with a few taps. An operatic voice chants the brand name: “Rippling.” From the doorway, a man in a sweater […]
Rippling | One Place
A woman in an office chair glides through surreal portals with a tablet in hand. She pays a contractor in a London café, onboards a new hire in an upside-down Australian pub, and manages IT for a meeting in Berlin. Each door, elevator, and cityscape connects seamlessly. The message is clear: Rippling unifies HR, IT, […]
Rippling | Because HR Deserves Better
A man sits at his desk, delivering what sounds like a heartfelt breakup speech. He talks about how the relationship took too much work and how he lost sight of who he could be. The scene feels like a dramatic movie—until the camera reveals he’s talking to his outdated HR system. Pop-up notifications flood the […]