Oneflow | Contracts on boss mode

A deep voiceover calls traditional contracts a “monstrous mess.” On screen, a figure completely wrapped in pink paper strips shuffles in the dark — a living symbol of chaos. Then Astrid appears. Confident, calm, and elegant, she’s introduced as a “contract legend.” With one powerful gesture, she transforms the tangled paper creature into a graceful […]

Oneflow | Voilà! Contracts that do more

A deep, cinematic voiceover describes traditional contracts as “repetitive, exhausting — a foe of frustration.”On screen, we see a stiff, rectangular figure in a green suit — the embodiment of rigid paperwork. Then enters Victor, a stylish man introduced as “the contract legend.” With one confident touch, he transforms the block-figure into a flexible ballerina […]

Oneflow | For healthier contract relationships

Cindy sits in a couples therapy session, tearfully explaining that every time she tries to move forward, “he’s holding me back.” Her partner is revealed to be a talking stack of paper contracts. The paper gets defensive, accusing her of treating it “worse than toilet paper” and even “gaslighting” it. As their argument escalates, the […]

Salesforce | Team Earth

The film opens with sweeping shots of outer space and a dramatic voiceover about “the new frontier.” Actor Matthew McConaughey, suited up as an astronaut, gazes into the cosmos and simply says, “Eh.” Then comes the reveal: he isn’t on a spaceship—he’s floating in a hot air balloon. Steering back toward Earth, he declares, “It’s […]

Workday | Peyton Manning

The ad opens inside a corporate office staffed entirely by clones of NFL legend Peyton Manning. In this chaotic “Peyton-verse,” every Peyton talks in football jargon—running huddles, calling audibles, and barking orders. Things spiral out of control when one Peyton declares, “Let’s double our investment in Omaha!” prompting every other Peyton in the office to […]

Squarespace | Goth

The ad opens in a dull, lifeless gray office. Employees sit in silence, drained of color and energy. Among them is a young woman with a goth aesthetic—creative, restless, and clearly out of place. She opens Squarespace and begins building a site for her passion project: Goth Styling. As she types “goth” into the domain […]

Squarespace | Ohm

A calm, guru-like man sets out to find the perfect domain name for his wellness retreat. As he types on his laptop, his leather armchair suddenly comes alive—rocketing through city streets, crashing through forests, and soaring up green hills in a surreal, chaotic journey. Each time he tries to register his dream domain, “ohmmmmmm.com,” it’s […]

Zapier | Rebel against the backlog with AI orchestration

A woman recounts how she once pitched “Zapier AI Orchestration” to her skeptical CEO. In a flashback, her IT colleague explains how Zapier used AI to cut their support ticket backlog by 50%—“in minutes, not weeks”—without hiring more people. The idea succeeds beyond expectations. The ad ends back in the present, where the once-dismissive CEO […]

Zapier | Put AI to work on real work with Zapier’s AI orchestration

A young woman in an elevator tells her boss about a brilliant idea she had. We flash back to her at her desk, pitching “Zapier AI Orchestration” to a skeptical coworker. She explains that Zapier connects AI to all their existing apps—like Salesforce and OpenAI—to automate workflows “in minutes, not weeks.” The idea spreads quickly, […]

Basis Technologies | Seamless

A woman in a sleek, retro setting explains that running an ad agency “used to be all-consuming.” We flash back to a man desperately hammering away on a typewriter by the pool, interrupted mid-sunbathe by a bellhop delivering a rotary phone. The chaos of old-school agency life plays out in glamorous surroundings—poolside panic, nonstop calls, […]