IBM | Create Customer Service in Service of Customers with watsonx Assistant
Let’s be honest—most AI-powered customer service feels like a digital runaround. Endless menus, robotic responses, and the ever-dreaded “I didn’t quite get that.” IBM’s latest ad flips that script, showcasing how watsonx Assistant turns frustrating interactions into smooth, efficient experiences. This isn’t just another “AI makes everything better” pitch. Instead, the ad focuses on what’s […]
Amazon Business | Run a Tighter Ship – Smart Business Buying
Amazon Business takes a smart and practical approach to business purchasing in this ad, focusing on how companies can streamline operations and improve efficiency. The ad addresses the common frustrations of managing procurement processes—delays, excess paperwork, and complex approval workflows—and offers Amazon’s platform as a smarter, more efficient solution. Through a series of relatable scenarios, […]
Ziflow | Stuff Creative Teams Never Say
If you’ve ever worked on a creative team, you know the struggle: endless revision loops, conflicting feedback, and file names like “Final_v37_REALLYFINAL_THISONE.psd.” Ziflow gets it—and this ad turns that chaos into comedy. By flipping the script and showcasing things creative teams would never actually say, Ziflow highlights the daily pain points of collaboration in the […]
Trend Micro | Life of a CISO – Managing Your Cyber Risk
Being a CISO isn’t just a job—it’s a high-stakes juggling act where one missed risk could mean disaster. Trend Micro’s latest ad captures the pressure of modern cybersecurity leadership, showing the relentless, never-off-the-clock reality of managing threats, compliance, and business expectations—all while keeping everything from spiraling into chaos. The Formula (That Works at Any Budget): […]
Sopro | Introducing Multi-Channel Prospecting
Cold outreach has a reputation problem—too impersonal, too spammy, too easy to ignore. Sopro’s latest ad tackles this head-on, showing how multi-channel prospecting can actually feel human, relevant, and, most importantly, effective. Instead of drowning prospects in generic emails, Sopro combines email, social, and personalized engagement to spark real conversations. This ad keeps things light, […]
ZoomInfo | Finding Gold with ZoomInfo
Sales prospecting doesn’t have to feel like a shot in the dark. ZoomInfo’s ad brings the power of AI to the forefront, transforming the often tedious task of finding leads into a streamlined, goldmine process. This ad shows how quickly and efficiently ZoomInfo’s AI-powered platform can turn raw data into actionable insights, allowing sales teams […]
CAKE.com | Better planning, better results | Manage time efficiently with CAKE.com
Time management isn’t just about calendars and to-do lists—it’s about making sure everything runs smoothly without the last-minute panic. CAKE.com’s latest ad gets straight to the point: better planning leads to better results. By showcasing the chaos of poor scheduling versus the ease of a well-organized workflow, the ad highlights how CAKE.com helps businesses stay […]
CrowdStrike | The Future | Extended Cut
In the rapidly evolving world of cybersecurity, CrowdStrike’s ad takes us on a journey into the future—a future where advanced technology, innovation, and protection come together to safeguard businesses. This extended cut doesn’t just highlight the power of CrowdStrike’s capabilities; it makes the audience feel like they’re stepping into the next generation of digital security, […]
Nationwide | Fairer Share
Nationwide’s ad focuses on the concept of fairness, showing a world where people get what they deserve—not just through actions but through meaningful rewards. With a sharp look at how people view fairness in financial services, Nationwide positions itself as the brand that ensures everyone gets a “fairer share.” The Formula (That Works at Any […]
Pendo | Sounds of frustration
Pendo’s “Sounds of Frustration” ad nails the challenges product teams face, highlighting the frustration that comes with managing customer experiences and feedback. Through a series of relatable scenarios, the ad turns common pain points into an entertaining symphony of frustration. It creatively showcases how Pendo helps turn these struggles into opportunities for improvement, all while […]
Simply Business | Simply Business TV advert 2024 | ‘Simply the Best’
Insurance ads tend to be, well… forgettable. But Simply Business flips the script with a feel-good, high-energy celebration of small business owners, all set to an undeniably catchy soundtrack. Instead of focusing on policies and paperwork, this ad puts the spotlight where it belongs—on the people who make businesses run. The Formula (That Works at […]
1Password | Stop Bad Actors with Tommy Wiseau
When you think of online security, the last thing that probably comes to mind is a quirky actor from a cult classic film. Yet, 1Password pulls off a perfect blend of humor and security awareness by casting Tommy Wiseau, the iconic star of The Room, in this unforgettable ad. His unique energy and signature delivery […]
Fiverr | Rethink What’s Possible With Martha Stewart
Martha Stewart isn’t just baking cookies—she’s baking business strategies. Fiverr’s latest ad takes an unexpected but brilliant turn, casting the lifestyle mogul as the ultimate problem-solver for modern entrepreneurs. The message? With Fiverr’s talent marketplace, even the wildest business ideas can become reality. The Formula (That Works at Any Budget): Unexpected Celebrity = Instant Attention […]
Wix | Things You’d Rather Do Than Watch Another Wix Ad
Wix knows exactly what you’re thinking: “Not another website builder ad.” So instead of fighting it, they lean all the way in—turning that skepticism into pure entertainment. This ad doesn’t just acknowledge ad fatigue; it turns it into the entire premise, making for a self-aware, fast-paced ride that keeps you hooked until the very end. […]
Squarespace | A Tale As Old As Websites | Big Game Commercial 2025
Squarespace’s 2025 Super Bowl ad, A Tale As Old As Websites, brings a fresh and whimsical twist to the world of website building. Starring actor Barry Keoghan, this ad humorously takes us back to the Irish countryside where Keoghan delivers laptops to local residents, empowering them to create their own websites and launch businesses through […]
Squarespace | How To Sell Bathing Baritones
Selling handcrafted soaps is one thing. Selling them with an operatic twist? That’s a branding challenge—until Squarespace steps in. This ad turns an unusual business concept into a full-blown production, proving that with the right website, you can sell just about anything. The Formula (That Works at Any Budget) Absurd Premise, Real Takeaway – The […]
T-Mobile | Sprint: Business is Beautiful
In the world of B2B advertising, there’s a fine line between making business sound sleek and making it sound completely unrelatable. T-Mobile’s “Business is Beautiful” ad, created after the Sprint acquisition, strikes the perfect balance between humor, clever messaging, and showcasing a very real business challenge: improving communications and streamlining operations. The commercial is filled […]
HP | EDS “Airplane”
In this classic HP and EDS commercial, the ad imagines a humorous scenario where an airplane’s complex systems are being operated in a disorganized, chaotic manner—illustrating what happens when business processes aren’t handled properly. The premise: EDS’s solutions are the equivalent of the reliable, streamlined systems that would make this airplane run smoothly. The humor […]
HP | EDS, an HP Company ‘Cat Herders’
In this iconic HP ad, EDS (now part of HP) cleverly tackles the chaotic and challenging nature of managing complex business processes. The ad uses the metaphor of herding cats to illustrate how difficult it can be to manage systems that are constantly in disarray or poorly coordinated. The humor comes from the absurdity of […]
FedEx | Funny Caveman FedEx Commercial – 2006 Super Bowl XL
FedEx’s 2006 Super Bowl ad brings humor to the forefront with a caveman-themed commercial that illustrates the lengths a FedEx driver goes to for an important delivery. The caveman, frustrated by the inefficiency of his ancient methods of transportation, becomes the perfect comedic counterpart to FedEx’s fast, reliable service. This ad’s blend of humor and […]
Zendesk | Champions of Many Happy Returns
Zendesk’s Champions of Many Happy Returns ad offers a humorous and heartwarming take on customer service. In this commercial, Zendesk highlights the power of good customer service in creating positive, memorable experiences for both customers and businesses. The ad follows a series of “returns,” where a variety of characters experience stellar customer service that solves […]
Webflow | If life were like web design
Webflow’s If Life Were Like Web Design commercial plays with the idea of taking the frustrations of everyday life and applying the complexities of web design to them. The ad humorously exaggerates how life would be if we had to “design” every little detail, from interactions to appearances, as one might design a website. It’s […]
Zendesk | Tales of Customer Service, featuring Drizly
Zendesk’s Tales of Customer Service commercial featuring Drizly cleverly blends real-world customer service challenges with humor, offering a lighthearted yet effective look at how Zendesk can help businesses manage customer service interactions. The ad showcases a situation where Drizly’s customer service team, aided by Zendesk, smoothly handles the chaos that could easily spiral out of […]
FedEx | FedEx commercial with John Moschitta
This iconic FedEx commercial, featuring John Moschitta, is a fast-paced, comedic ad that delivers the company’s core message of fast, reliable delivery with style. Known for Moschitta’s speed-talking skills, the ad cleverly emphasizes the speed and efficiency that FedEx offers while maintaining an energetic, entertaining pace. The Formula (That Works at Any Budget) Speed Equals […]
Compaq | “I Wouldn’t Watch This Commercial” – JOHN CLEESE
In this hilarious commercial, the legendary John Cleese takes the reins with a sarcastic twist, telling viewers that they shouldn’t even bother watching the ad. But in classic Cleese style, he doesn’t just stop there—he gives the audience every reason why Compaq is a great choice for their computing needs, all while dismissing the typical […]
Basecamp | “The Future – Device
Basecamp’s “The Future – Device” ad takes a minimalist approach, utilizing dry humor and a stark visual style to make a memorable point about the simplicity of their project management platform. The ad imagines a world where over-engineered, hyper-connected devices have taken over, showcasing that no matter how advanced technology becomes, the basic need for […]
Cloudbeds | No More Operating the Old Way
Cloudbeds’ “No More Operating the Old Way” ad takes aim at the outdated, inefficient methods of hotel management. With a mix of directness and humor, the ad highlights how clinging to traditional practices only leads to frustration and errors, whereas Cloudbeds offers a streamlined, modern solution to run a hotel business more efficiently. The commercial […]
MCI | MCI Commercial
MCI’s “MCI Commercial” ad is a classic example of early 2000s B2B marketing aimed at showcasing the company’s capabilities in telecommunications. It focuses on emphasizing MCI’s ability to offer reliable, large-scale solutions for businesses looking to enhance their communication systems. The ad uses a straightforward approach, detailing the benefits of MCI’s services while positioning them […]
Monday.com | The first work platform you’ll love to use
In “The First Work Platform You’ll Love to Use”, Monday.com sets itself apart by making the work management process fun, engaging, and downright lovable. By showcasing a mix of playful humor and relatable frustrations, this ad positions Monday.com as the work platform that transforms tedious tasks into something you actually want to use. It’s not […]
IBM | Server
In IBM’s “Server” commercial, the company positions its cutting-edge server solutions as the backbone of modern businesses. The ad highlights the power and efficiency of IBM servers, emphasizing how they handle demanding workloads, boost productivity, and provide the infrastructure needed for the future of technology. Through sleek visuals and bold statements, IBM aims to capture […]
IBM | Keep It Simple
Long live the golden era of classic IBM commercials—when B2B marketing understood that humor was the key to memorability. In a time when ad space was too valuable to waste, IBM nailed the formula: Make them laugh, and they’ll remember you. This ad plunges us straight into an IT nightmare—layers of jargon, escalating troubleshooting, and […]
Service Now | Put AI to Work for People
ServiceNow’s ad “Put AI to Work for People” dives into the transformative power of AI in business, showcasing how their platform uses AI to automate workflows, make smarter decisions, and ultimately improve customer and employee experiences. The commercial presents a world where AI is an ally, helping businesses grow without the friction and challenges often […]
UKG | Time of Your Life
UKG’s “Time of Your Life” ad uses a mix of humor and emotional appeal to emphasize the importance of work-life balance and the role UKG’s workforce management solutions play in achieving it. The ad focuses on the idea that managing time effectively leads to better employee satisfaction, productivity, and overall happiness at work. The Formula […]
Slack | The Big Meeting
In Slack’s “The Big Meeting,” the commercial highlights how the platform streamlines communication, helping teams avoid the chaos of unnecessary meetings. The ad humorously portrays a typical, overlong meeting where employees struggle to stay engaged, only for Slack to swoop in and save the day with seamless communication and collaboration. The commercial uses humor to […]
Salesforce | “The Great Data Heist” | Ask More of AI with Matthew McConaughey
In “The Great Data Heist,” Salesforce teams up with Matthew McConaughey to show how its AI tools help businesses unlock the full potential of their data. The ad uses a heist-inspired narrative, where McConaughey leads a group of “data thieves” to pull off an impressive, high-tech operation. As the team uses Salesforce’s AI tools to […]
WINN.AI | No Typing CRM™
WINN.AI introduces its No Typing CRM™ through a high-energy, humorous commercial that highlights how the software takes the pain out of CRM management. The ad imagines a world where typing on keyboards is a thing of the past, and salespeople use voice commands to manage their CRM effortlessly. The message is clear: WINN.AI revolutionizes CRM […]
DHL | Studio to Atelier, grow your business with DHL.
DHL’s “Studio to Atelier” ad takes viewers on a journey of a business owner growing from a small studio operation into a thriving global enterprise. The ad emphasizes how DHL supports this transformation by offering streamlined logistics solutions that allow businesses to expand and thrive, no matter where they are in the world. It’s a […]
AppsFlyer | Self Aware Ad
AppsFlyer takes a refreshingly meta approach with “Self Aware Ad,” an ad that knows it’s an ad—and isn’t afraid to poke fun at itself. By breaking the fourth wall and playfully acknowledging common advertising tropes, the ad keeps viewers engaged while subtly driving home the value of AppsFlyer’s marketing analytics. The Formula (That Works at […]
ADP | The 25th Hour
Discover how ADP creatively tackled Business & Work in their latest video “The 25th Hour” within the Human Resources Services industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Workday | Rock Star – Super Bowl LVII Commercial 2023
Discover how Workday creatively tackled Business & Work in their latest video Workday Big Game Spot: Rock Star within the Software Development industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Wistia | Introducing Wistia’s Video Trimmer
Discover how Wistia creatively tackled Productiviy & Utilities in their latest video Introducing Wistia’s Video Trimmer within the Software Developement industry. Get ready for a Informative journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Windward | From “DUNNO!” to “I know!” with Ocean Freight Visibility
Discover how Windward creatively tackled Productivity in their latest video From “DUNNO!” to “I know!” with Ocean Freight Visibility within the Technology, Information and Internet industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
WalkMe | Software just wants to see you happy.
Discover how WalkMe creatively tackled Business & Work in their latest video Software just wants to see you happy. within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Vimeo | Vimeo One Take Editing with AI
Discover how Vimeo creatively tackled Business & Work in their latest video Vimeo One Take Editing with AI within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
EXN & Thales | Perfect Match
Discover how Thales creatively tackled Business & Work in their latest video Exclusive Networks and Thales: Match Made In Heaven within the Computer and Network Security industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Squarespace | Make A Website To Sell Anything
Discover how Squarespace creatively tackled Business & Work in their latest video Make A Website To Sell Anything | Squarespace within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Slingshot Biosciences | Time to Take Control
Discover how Slingshot Biosciences creatively tackled Productivity in their latest video Time to Take Control within the Biotechnology Research industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Similarweb | Grow Your Traffic and Win Your Market
Discover how Similarweb creatively tackled Business & Work in their latest video Grow Your Traffic and Win Your Market With Similarweb within the Market Research industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Santander UK | Seen on TV | CCB | Connections
Discover how Santander creatively tackled Finance in their latest video Seen on TV within the Banking industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Salesforce | “The March” – Team Earth with Matthew McConaughey
Discover how Salesforce creatively tackled Business & Work in their latest video “The March” :60 | Join Salesforce x Matthew McConaughey on Team Earth | Salesforce within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
