Wiz | CISO MUSICAL
A high-production, Broadway-style musical opens on the life of a Chief Information Security Officer. The stage fills with singers and dancers performing “Securing the Cloud,” turning an enterprise role into a full theatrical production. As the story unfolds, the CISO is overwhelmed from every direction. Dancers rush the stage holding giant blocks labeled with industry […]
Forescout Technologies | Illuminate and Defend
A group of IT professionals sits around a table playing a tabletop role-playing game called “Dungeons & Data.” A dramatic Game Master narrates the action as their corporate network is represented by a detailed office diorama. Each player embodies a real-world security role. One controls the “CISO,” while others act as researchers and SOC analysts. […]
Veeam | Make Cybersecurity Less Alien for Your C-Suite
A technical presenter stands in a boardroom explaining cyber risk quantification to a group of executives, using dense jargon like MFA, privileged accounts, and lateral movement. The executives stare back, bored and confused, until one finally admits the truth: “Honestly, it’s all aliens to me.” That metaphor becomes literal when the presenter begins to physically […]
Check Point | Exposure Management, Protecting You From Exposures
A woman in a modern office watches her boss walk past wearing a bright yellow blazer.She sends a sarcastic message to a colleague about it — and instantly realizes she hit Reply All. The situation escalates into a futuristic Security Operations Center.Digital analysts flag the email as a threat and race against the clock.Seconds before […]
SEON | Behind the Pain (Hide the Pain Harold) 1
The spot is framed as a behind-the-scenes interview with András Arató — the man behind the iconic “Hide the Pain Harold” meme. He tries to talk about his real achievements, but the off-screen director keeps interrupting, insisting he “do the meme face.” Harold then gets a notification for a limited-edition sneaker drop and rushes to […]
Tenable | Hackers Reform Center
The ad takes place in a bland waiting room called the “Hackers Reform Center.” A line of quirky, stereotypical hackers sits together, complaining about the latest cybersecurity defenses. They grumble about unified attack-surface views, AI-powered exposure data, and new tools that make their jobs impossible. One hacker explains that Tenable One already does all of […]
Snowflake Inc | Secret AI Agent
A CEO demands his dev team “whip up” a working AI agent in just three hours for a board meeting. Knowing it’s impossible, the team decides to fake it. They cram into a supply closet, with one dev eavesdropping through a vent and relaying the board’s questions while the others type answers on a laptop. […]
Snowflake Inc. | Quick Numbers
Data analyst Eva sees a Slack message she dreads: “PHIL – INCOMING!!!!!!” Phil from marketing is on his way for “quick numbers.” To avoid him, she stages a full-blown escape. She darts through the office like a secret agent, crawls through vents, and ends up stuck in a vending machine—all while her coworkers carry on […]
1Password | The Wrong Tool for the Job with Mackenzie Hughes
Pro golfer Mackenzie Hughes enters the “Wrong Tool Tournament.” His bag isn’t filled with clubs—it’s stuffed with a hockey stick, a toy popper, a broom, even a baguette. A serious sports commentator explains he must putt with anything but a golf club. The ad compares this absurd challenge to using the wrong tools for password […]
Postman | We did this
Inside a high-stakes Mission Control room, an engineer works on an API for a satellite. She calls a remote colleague and, with one invite, shares her entire project in a Postman workspace. The colleague’s reaction—“This is so much better than the way I’ve been doing it”—captures the shift from friction to flow. A real request […]