Rippling | The Mastermind ft. Tim Robinson
A cinematic supervillain gathers his team to finally execute a long-awaited revenge plot. His secret weapon is revealed: Baby Breck, a pink, slimy monster. The plan immediately falls apart when the henchmen explain that Baby Breck hasn’t been onboarded yet—he’s still waiting for a laptop and health benefits. To make matters worse, the harness needed […]
Taboola | Time to Add Taboola to Your Mix 2
A digital marketer compares his pre-Taboola life to being a juggler with only two balls—symbolizing the limits of relying solely on social and search. Rising CPAs are personified by a boss literally breathing down his neck while he tries to eat a burger. The tension breaks as he introduces Taboola’s scale—600 million daily active users—and […]
Taboola | Time to Add Taboola to Your Mix
A confident digital marketer walks through an office explaining how she once hit a growth “wall” on social and search platforms. Her past self is shown stressed, disheveled, and surrounded by clutter. Her present self, powered by Taboola, is calm, polished, and in control. The ad highlights Taboola’s reach of 600 million daily active users […]
Atera | It’s what IT ought to be 2
Tom, a relatable and slightly smug IT professional, explains how Atera has transformed his once-chaotic job into something that feels almost “magical.” As he walks through the all-in-one platform—covering RMM, helpdesk, automation, and predictive alerts—he casually celebrates his new “Employee of the Month” status. He also calls out the cost advantage of Atera’s per-technician pricing […]
Atera | It’s what IT ought to be 1
Tom, an IT professional, explains how Atera has made his job so efficient that it’s actually become “boring.” He performs a mock smoke cleanse in the office while reflecting on the “bad old days” of ticket overloads and literal laptops on fire. He walks through Atera’s feature suite—RMM, remote access, helpdesk, and predictive alerts—while enjoying […]
Intuit TurboTax | Now Taxes is Done For You
In this B2B video ad example, a small business owner runs a futuristic food truck called Intergalactic Pizza. He’s visibly stressed, staring at an inbox full of unanswered tax questions. Unsure what qualifies as a deduction, he connects via video chat with a TurboTax expert who specializes in his industry. The expert confirms that not […]
Perk | Less This More That: The CFO’s Revelation
A CFO named Tom is scrambling to prepare final numbers for a board report. His screen fills with chaos: spreadsheets labeled Final, Final_v2, and Final_FINAL, alongside frantic chat messages debating mismatched totals and duplicate expenses. The pressure escalates as more notifications pile up. In parallel, another CFO, Joy, receives the same request. Instead of panic, […]
Perk | Breakthroughs…almost
Iconic historical figures are shown on the verge of world-changing breakthroughs—only to be derailed by mundane travel and expense admin. Isaac Newton is moments away from discovering gravity when a coachman interrupts him with a Horse and Groom bill. Marie Curie is seconds from discovering radium when an assistant drops a stack of invoices due […]
IBM | Let’s put smart to work
A team of IBM consultants takes “attention to detail” to a comical extreme while working with a furniture retailer. They measure air velocity inside ventilation shafts, use tape measures on warehouse shelving, and physically jump onto sofas to test firmness. One consultant is even buried up to his neck in packing peanuts to confirm the […]
Maersk | Fast typing
A younger office worker types aggressively and loudly on his keyboard, irritating an older coworker in the neighboring cubicle. When confronted, the younger man insists the noise is justified — he’s managing time-sensitive cargo and a super supply chain through Maersk Air. As he continues pounding the keys, he rattles off credentials: an own-controlled fleet, […]