AT&T Business | Craig Robinson’s New A.I. Alarm Clock is Too Handsome
In the next chapter of his startup journey, Craig Robinson unveils his latest invention — the “Craig AI” alarm clock, powered by AT&T Business. When he activates it, a holographic version of himself appears. The AI, being a flawless reflection of its creator, immediately asks if they might be “too handsome.”Craig, stone-faced, agrees: “That’s a […]
AT&T Business | Meet the Wake Up With Craig Team
In the next chapter of AT&T Business’s ongoing campaign, Craig Robinson brings his old “board of directors” — played by familiar faces from The Office — into a large, empty warehouse. He announces the start of his newest venture and begins handing out over-the-top job titles: Creed becomes Head of R&D, Ellie is now Chief […]
AT&T Business | Craig Robinson Launches His New A.I.
Entrepreneur Craig Robinson is back, pitching his latest invention to a familiar board of directors: “Craig AI,” an AI-powered alarm clock featuring a holographic version of himself. The device delivers a personalized wake-up song for small-business owners. The board listens in disbelief, with one member hilariously asking, “How did you get inside the device?” Then […]
AT&T Business | Craig Robinson Starts a Small Business
Continuing from the previous commercial, Craig Robinson gets fired via a smug voicemail from his old boss. Rather than give up, he starts fresh—launching a new business from an empty warehouse. His big idea? Craig AI — an AI-powered alarm clock featuring a hologram of himself that wakes people up with personalized motivation. He presents […]
Acro Commerce | Sell Without Drama
The ad spoofs a chaotic daytime talk show called “B2B Breakdown!”, where the host mediates a “B2B relationship on the rocks.” The buyer, Janet, is furious that she can’t just order treadmills online—she’s stuck making phone calls and dealing with outdated systems. The supplier, Rick, defends himself with empty corporate jargon, only making things worse. […]
Acro Commerce | The Beyond Assembly Roadshow
An eccentric, long-haired museum curator leads two teenagers through an eerie exhibit of “relics” that once powered B2B sales—objects like a Rolodex and a CD-ROM. He solemnly warns that these items, and the businesses that depended on them, are now “frozen in time.” Suddenly, a loud thud interrupts the tour. The group turns to see […]
Cardata | Mileage tracking used to be… questionable.
Jake, a Vehicle Program Manager, recalls how chaotic life was before his company switched to Cardata. In a flashback, a stressed-out, disheveled Jake straps a bizarre, smoking contraption into an employee’s car to “track mileage for tax-free reimbursements.” The machine sputters, fills the car with smoke, and looks like it might explode. Trying to stay […]
Cardata | Tax waste on car allowance? Questionable.
Jake, a Vehicle Program Manager, explains that before switching to Cardata, eliminating tax on their car allowance program was “impossible.” We flash back to a frazzled Jake sitting at a makeshift desk in a parking lot, drowning in receipts. The scene spirals into total chaos: one employee opens his car door, unleashing a mountain of […]
Cardata | Are your company cars a fleet of beaten-up RVs?
Jake, a Vehicle Program Manager, recalls life before his company switched to Cardata. Their company cars, he admits, were “four-wheeled money pits.” In a flashback, we see a frazzled, stressed-out Jake dealing with yet another fleet disaster—a broken-down company car. Forced to improvise, he hands an employee a loaner vehicle: a run-down RV… complete with […]
Docusign | The Agreement Trap
Styled like a cosmic documentary, the ad opens with a serious, professorial narrator describing a “black hole”—a swirling, mysterious void that devours everything in its path. Then, with a straight face, he reveals the truth: it’s not a black hole at all, but an “Agreement Trap.” We cut to an office worker and her client, […]