ZoomInfo | Winners don’t wait for leads
A sales team is dreading an upcoming all-hands meeting because performance is down. Throughout the day, different reps quietly use ZoomInfo’s voice-activated AI in their earbuds and phones. The AI identifies prospects who are actively browsing pricing pages, surfaces the perfect case study during a live objection, and even calculates how a manager can still […]
Canva | Spellbound
An HR manager is stuck running a painfully dull mandatory training session. The room is beige, the slides are boring, and the employees are either zoned out or fully asleep. One of them is even clutching a fantasy novel called Witch Code. That sparks an idea. She opens Canva and completely rebrands the training. The […]
Canva | Vamped Up
Bob is a lonely ice cream truck driver with a plain, forgettable brand. No customers. No excitement. Nothing happening. One day, he sees a child ride by in a vampire costume — and it sparks an idea. He opens Canva and completely rebrands his truck as “The Ice Screamery.” The plain white truck becomes a […]
Canva | Slayyy
Barb is a real estate agent trying to promote an open house with a plain, generic sign. Her competitor mocks her, and it’s clear her branding isn’t working. As she sulks, she notices a van painted with a fantasy warrior. It gives her an idea. She opens Canva and creates a bold, heavy-metal–inspired brand for […]
Canva | Debbie & Sons
Debbie runs a small food truck selling crisp-and-gherkin sandwiches that no one wants. Business is slow. Her two eccentric sons step in with an idea: they show her Canva. Together, they redesign everything — the logo, the signage, the menus, the entire brand. The transformation works. The rebranded “Debbie & Sons” truck becomes a hit […]
Upwork | Stop Doing Everything. Build Your Customer Support Team
Jessica sits on a large office staircase, rapidly answering customer support messages as notifications flood her phone. She looks tense and overwhelmed. The manager in the green jacket approaches and asks if she’s now acting as the entire support team. He reminds her, “You’re the boss. You’re not the whole support department,” and shows her […]
Upwork | Stop Doing Everything. Focus on Building
Lenny sits hunched over his laptop, deep in technical work. The manager in the green jacket steps in and stops him—reminding Lenny he’s “the brains behind the company,” not an engineer. He then shows the Upwork Business Plus dashboard with AI and ML specialists ready to hire, making it clear that experts can take over […]
Upwork | You Built the Product. Now Build Your Team
Two small business owners sit in a café-style workspace, exhausted and buried in laptop tasks. They look worn out from trying to do everything themselves. A man in a green jacket—their manager—steps in. He pulls out a photo of media buyers and copywriters, crumples it, and tells his team they are product, not marketing, not […]
SCAYLE | Is your eCommerce platform a pain in the ….?
A woman tries to launch a Black Friday campaign and instantly hits an error. The voiceover asks if her platform is causing pain, then introduces a tube of Scayle E-Commerce Platform Pain Reliever—followed by the reminder: “It’s a metaphor.” We then see employees battling slow systems, endless apps, sync issues, and constant support tickets. Their […]
Datarails | Get Sheet Done
A CFO looks straight into the camera and proudly announces, “I like getting sheet done.” From that moment on, the entire ad revolves around the running “sheet” pun—his “sheet,” his team’s “sheet,” and how Datarails helps him “keep his sheet together.” He explains that he used to spend hours fixing Excel mistakes and cleaning up […]