Monday.com | Become the best manager with monday.com

A man stands in front of a wall filled with framed “Employee of the Month” photos. Every single one of them is him. He explains that Monday.com is the reason. He walks through how his team used to work with clunky spreadsheets and slow processes. Leadership wasn’t unhappy — they were just “satisfied.” Then leadership […]

SAP | We’re Just Like You

SAP employees are shown in a montage of small, relatable mishaps: trying to catch a falling phone with a foot, hiding a yawn, staring at themselves on a video call, failing to plug in a USB, or losing their car in a garage. The voiceover says, “At SAP, we’re just like everyone.” Then the ad […]

Freshworks | Customer

A man sits in a bleak, gray office struggling with hostile software. Disembodied hands poke him. A giant cursor taps his head. His headset gets yanked out. Everything feels like a fight. Then, with a single click, his entire world shifts. The gray room becomes bright and colorful, and a friendly hand offers him a […]

SAP | Working at SAP

A man on his first day at SAP asks a woman if she works there. She immediately launches into a hyper-fast, fourth-wall-breaking monologue summarizing her entire life — childhood gaming, studying computer science, joining SAP, designing interfaces, and writing code that helps build world-changing technologies. After minutes of epic storytelling, the man quietly reveals he […]

Asana | Where there’s Asana, there’s a way.

The ad uses a split-screen to compare the work lives of employees at home and in the office. On one side: kids climbing on their dad, a cat strolling across a laptop, and general home chaos. On the other: office noise, interruptions, and a messy, unproductive video call. The team is clearly misaligned. The manager […]

Zapier | Commercial with David Banks

The ad opens with a boss congratulating two employees for results so impressive he assumes they must be magicians. The pair hesitates, then starts explaining the automations they built with Zapier. As they speak, simple animated workflow elements float beside them. Their calm explanation quickly escalates into a surreal, spell-casting style duel made of hand […]

Zoho | To Build Anything That Truly Lasts, It Takes Time

The ad opens with sweeping shots of India—temples being carved stone by stone, rituals passed through generations, and artisans working with patience. Over these visuals, a calm voice repeats the phrase “it takes time.” The story then shifts into the modern world, showing technology, collaboration, and innovation. Zoho uses this contrast to make a clear […]

Microsoft Copilot and LALIGA | “Fan Training”

In a bland community hall, a support group for bitter LALIGA rival fans tries (and fails) to behave. A therapist asks each fan to say something nice about the rival sitting next to them. The room freezes. No one can do it.One by one, fans discreetly pull out their phones and open Microsoft Copilot. They […]

Kinsta | Your Stress-Free WordPress Host

A woman is working late at night as holographic charts and chaotic data dashboards explode from her laptop. She’s overwhelmed, exhausted, and clearly stuck. On her desk, a tiny toy robot—the stand-in for chatbot support—utters the most useless line imaginable: “I didn’t get that.”Then everything shifts. The chaos fades. Her screen becomes clean and simple. […]

Kinsta | Built For Speed

A woman celebrates how fast her company’s website has suddenly become. When a colleague asks what changed, she says, “We switched to Kinsta.” The colleague immediately launches into a rapid, overwhelming stream of technical jargon — edge caching, Cloudflare layers, global data centers. The first woman just blinks, smiles, and says, “I understood none of […]