Monday.com | Become the best manager with monday.com
A man stands in front of a wall filled with framed “Employee of the Month” photos. Every single one of them is him. He explains that Monday.com is the reason. He walks through how his team used to work with clunky spreadsheets and slow processes. Leadership wasn’t unhappy — they were just “satisfied.” Then leadership […]
GoDaddy | Bri Rises with GoDaddy Airo
A young female athlete pushes herself through brutal early-morning and late-night training, guided by an intense internal monologue. Halfway through, the ad resets. That same discipline is now applied to every part of her life: studying, eating well, managing her time, and building her personal brand website using GoDaddy. The inner voice that once coached […]
Freshworks | Customer
A man sits in a bleak, gray office struggling with hostile software. Disembodied hands poke him. A giant cursor taps his head. His headset gets yanked out. Everything feels like a fight. Then, with a single click, his entire world shifts. The gray room becomes bright and colorful, and a friendly hand offers him a […]
Zapier | Commercial with David Banks
The ad opens with a boss congratulating two employees for results so impressive he assumes they must be magicians. The pair hesitates, then starts explaining the automations they built with Zapier. As they speak, simple animated workflow elements float beside them. Their calm explanation quickly escalates into a surreal, spell-casting style duel made of hand […]
Zoho | To Build Anything That Truly Lasts, It Takes Time
The ad opens with sweeping shots of India—temples being carved stone by stone, rituals passed through generations, and artisans working with patience. Over these visuals, a calm voice repeats the phrase “it takes time.” The story then shifts into the modern world, showing technology, collaboration, and innovation. Zoho uses this contrast to make a clear […]
ZoomInfo | Winners don’t wait for leads
A sales team is dreading an upcoming all-hands meeting because performance is down. Throughout the day, different reps quietly use ZoomInfo’s voice-activated AI in their earbuds and phones. The AI identifies prospects who are actively browsing pricing pages, surfaces the perfect case study during a live objection, and even calculates how a manager can still […]
Vector | Hedge-Level Targeting
A woman is raking leaves in her yard when someone in a ghillie suit suddenly leaps out of a bush. It’s not a prankster — it’s a marketer. The marketer cheerfully explains that the woman is an “in-market, director-level, perfect ICP match” who’s been researching SaaS tools. She proudly points to her shirt, which reads […]
Vector | Carry On Outreach
A man returns home from the airport, unzips a large duffel bag, and out pops a woman — a marketer who’s been physically retargeting him because he fits her company’s Ideal Customer Profile (ICP). She cheerfully explains she’s been following him all day — on his flight, through baggage claim, even inside his luggage. With […]
Acro Commerce | The Beyond Assembly Roadshow
An eccentric, long-haired museum curator leads two teenagers through an eerie exhibit of “relics” that once powered B2B sales—objects like a Rolodex and a CD-ROM. He solemnly warns that these items, and the businesses that depended on them, are now “frozen in time.” Suddenly, a loud thud interrupts the tour. The group turns to see […]
Act! | Stop the Chaos. Start Organizing.
Two detectives step into a dimly lit room that looks like a crime scene. Papers are scattered everywhere, binders lie open, and a “crazy wall” of charts and sticky notes covers the walls. At the center of the chaos, they find the “victim”—a frazzled small business owner, buried head-first in paperwork, groaning, “I’m so overwhelmed!” […]