Asana | Introducing Asana Timeline
Asana turns a dry feature—a Gantt chart—into a vibrant, animated journey. High-end character animation and abstract visuals show the chaos of project management and the clarity the Timeline feature brings. By focusing on emotion and metaphor instead of menus and buttons, the video positions Asana as intuitive, creative, and design-led. The Explainer Formula (That Converts) […]
Pipedrive | We Make Sales Easy
Pipedrive shares its “by salespeople, for salespeople” idea with fast, energetic animation. The video uses simple line drawings and animated characters to show who uses the product. It also shows easy-to-understand animated mockups of the software. Instead of listing every feature, it focuses on how Pipedrive helps sales teams stay clear, focused, and organized. The […]
Lattice | Performance Management Employees Love
Lattice takes on one of the most universally disliked workplace rituals: the annual performance review. Through a mix of friendly 2D animation and a sleek product demo, it proposes a better, continuous approach to employee feedback. The video begins from the employee’s perspective—highlighting the emotional need for regular recognition, growth, and alignment with company goals. […]
Briza | Briza in Action
Briza uses clean, minimalist 2D animation to tackle a big B2B challenge: the inefficiency of serving small business insurance clients. Through smart visual metaphors like a draining hourglass and a cityscape of businesses, it highlights how manual underwriting wastes time and resources. By showing a smooth digital workflow from application to payment, the video positions […]
Dropbox | Build the Future at Dropbox With Us
The ad uses vibrant, clean-line animation to show Dropbox as a futuristic city built on ideas. Diverse animated employees work on projects, and with every action they take, the city grows around them. The voiceover explains that employee ideas have sparked innovations like online marketplaces for creators and real-time video collaboration tools. A rocket ship […]
Google | Digital marketing, generated by AI
A marketer builds an entire campaign for “SOSA” cat food using Google AI. They start with a basic product photo, enhance it with AI to remove the background, upscale the image, and generate a new scene with a simple text prompt: “cat in front of a plant.” The AI writes multiple ad copy options, refines […]
Twilio | Modern customer engagement with Twilio
Twilio uses charming storytelling to explain how its platform helps brands create real human connections. Instead of showing APIs and code, the video tells three short customer stories, each showing how Twilio enables personalized communication at the perfect moment. The mix of 2D characters and tactile 3D objects makes the video feel warm, modern, and […]
Contra | Portfolio Magic by Contra
Contra introduces Portfolio Magic, an AI-powered feature designed to help creative freelancers build client-ready portfolios effortlessly. Rather than showing a technical demo, the video uses a dreamy, music-video aesthetic with glowing 3D shapes and an indie-pop soundtrack. It transforms the dreaded task of portfolio creation into something quick, beautiful, and inspiring. The result is a […]
Salesforce | Say Hello to Einstein Copilot
Salesforce launches Einstein Copilot with a high-energy, rapid montage that feels more like a tech hype reel than a standard product demo. The video uses the familiar visual language of chat apps—bubbles, emojis, and notifications—to show how the AI assistant handles requests instantly. By resolving a stream of work tasks in seconds, Einstein Copilot is […]
Pitch | How do you pitch an idea?
Pitch delivers a cinematic and abstract vision of what presentation software can be. Instead of showing a typical product walkthrough, it uses premium 3D animation to illustrate the creative journey—from inspiration to collaboration. Floating panels, soft 3D shapes, and sleek UI animations move to the beat of an electronic score. The result is a brand […]