UPS | Television Commercial | 2004
UPS keeps it simple, yet effective, with a direct and customer-focused message: What can Brown do for you? This 2004 ad isn’t flashy, but it doesn’t need to be. Instead of gimmicks or over-the-top storytelling, UPS leans into a straight-talking, service-first approach that reinforces reliability, speed, and trust. The Formula (That Works at Any Budget): […]
Wix | Moving on with Barry: My Website From Hell (episode 252)
Stuck in the past? You’re not alone. This Wix ad takes a common B2B problem—outdated, dysfunctional websites—and turns it into a mock reality show intervention. The result? A clever, lighthearted way to highlight how Wix Studio helps businesses break free from bad web design decisions. The Formula (That Works at Any Budget): Relatable Pain Point […]
GoDaddy | Act Like You Know :30 | GoDaddy Super Bowl Commercial 2025
Let’s face it—most of us are just faking it until we make it. We nod confidently in meetings, toss around buzzwords, and hope no one asks us to explain what “leveraging synergies” really means. GoDaddy’s latest ad, Act Like You Know, highlights this perfectly, showing even professional actors can miss the mark when they don’t […]
Squarespace | A Tale As Old As Websites | Big Game Commercial 2025
Squarespace’s 2025 Super Bowl ad, A Tale As Old As Websites, brings a fresh and whimsical twist to the world of website building. Starring actor Barry Keoghan, this ad humorously takes us back to the Irish countryside where Keoghan delivers laptops to local residents, empowering them to create their own websites and launch businesses through […]
Squarespace | How To Sell Bathing Baritones
Selling handcrafted soaps is one thing. Selling them with an operatic twist? That’s a branding challenge—until Squarespace steps in. This ad turns an unusual business concept into a full-blown production, proving that with the right website, you can sell just about anything. The Formula (That Works at Any Budget) Absurd Premise, Real Takeaway – The […]
Squarespace | Muscles
Can a bodybuilder sell sculpting services by flexing alone? According to Squarespace, absolutely. This ad leans into the sheer power of branding—both physical and digital—to show that with the right website, even the simplest business model can make a massive impact. The Formula (That Works at Any Budget) Minimalism Meets Maximum Impact – No flashy […]
Workday | We’re All Rock Stars
When everyone in the office starts calling themselves a “rock star,” what happens when actual rock legends show up to set the record straight? Workday’s Super Bowl ad brings out the big guns—Paul Stanley, Ozzy Osbourne, and more—to hilariously remind corporate America that finance and HR teams might be great, but they’re not headlining a […]
T-Mobile | Sprint Wireless/Nextel Commercial 2006 ‘Office Dancing’
Some ads sell a product. Others sell a vibe. Nextel’s “Office Dancing” commercial does both—blending corporate absurdity with impeccable comedic timing to position its push-to-talk service as the secret weapon for peak workplace efficiency. At first glance, it’s just three middle-aged office guys dancing like no one’s watching. But look closer, and the ad delivers […]
T-Mobile | Sprint: Business is Beautiful
In the world of B2B advertising, there’s a fine line between making business sound sleek and making it sound completely unrelatable. T-Mobile’s “Business is Beautiful” ad, created after the Sprint acquisition, strikes the perfect balance between humor, clever messaging, and showcasing a very real business challenge: improving communications and streamlining operations. The commercial is filled […]
Webex | Webex Commercial
Webex brings the workplace to life in their ad by cleverly showcasing how technology can transform mundane meetings into more engaging, productive experiences. With a focus on the power of video collaboration, Webex highlights the seamless integration of their platform into everyday business communication. The ad does a great job of demonstrating the efficiency and […]