AT&T | SLEEP WITH RAIN
Rainn Wilson stars as the eccentric Founder & CEO of a startup called “Sleep with Rainn.” His company’s big idea? A smart pillow that plays his soothing voice to help people fall asleep. His team—a chaotic ensemble of his former The Office co-stars—fumbles through an increasingly disastrous product launch day. From botched shipments to security […]
SAP | Stay confident in the face of disruption
A professional tennis player stands on the court, ready to serve. A cinematic voiceover describes the scene as “business as usual… just another day in the office.” Suddenly, the calm stadium explodes into chaos. A violent, apocalyptic storm sweeps across the court, symbolizing disruption. The player battles through roaring winds and flying debris, adapting to […]
1Password | The Wrong Tool for the Job with Mackenzie Hughes
Pro golfer Mackenzie Hughes enters the “Wrong Tool Tournament.” His bag isn’t filled with clubs—it’s stuffed with a hockey stick, a toy popper, a broom, even a baguette. A serious sports commentator explains he must putt with anything but a golf club. The ad compares this absurd challenge to using the wrong tools for password […]
Microsoft | Crush Writer’s Block with Microsoft Copilot
A writer sits at a bare desk, staring at a giant concrete block. It blocks his laptop and his view—his literal writer’s block. He types a prompt: “Copilot, help me start chapter 3. Writer’s block!!” With one click, the block explodes into pieces. The writer smiles as Copilot generates a full chapter outline. Music kicks […]
MNTN | Out-Of-This-World Targeting
The commercial looks like a scene from an old 1980s sitcom. ALF, the well-known alien character, calls MNTN to complain. He praises the platform for its speed and 80,000 targeting options. Yet, he is upset because “Melmacians” (his alien species) are not an audience demographic. With perfect comedic timing, ALF asks how he can sell […]
MNTN | No Pitch Necessary
Ryan Reynolds claims that MNTN’s Performance TV is so good it “requires no pitch.” He walks off-screen, leaving a silent shot of the MNTN logo on a TV. The awkward silence stretches until Reynolds rushes back in, flustered, admitting the product is “a bit sophisticated.” He launches into a rapid, jargon-filled explanation, only to be […]
MNTN |MNTN’s Fastest Demo with BWT Alpine F1 Team
Ryan Reynolds’ voiceover sets up a dramatic premise: to prove MNTN is the fastest way to advertise on TV, he’ll demo the platform while driving a Formula 1 car. The suspense is immediately cut short when he admits, “Then, I got scared.” Instead, he sends in his body double, Nathan—who also backs out of the […]
HubSpot CRM | ‘Beans’
The cowgirl CEO sits at a saloon bar, praising value. That’s why her “outlaw business” uses HubSpot CRM—and why she always orders beans. Behind her, a chalkboard menu reads:“BEANS – 2¢”“HUBSPOT CRM – FREE TO GET STARTED.”She spoons up the beans, happily declaring: “So much bang for your buck.” The Formula (That Works at Any […]
HubSpot CRM | ‘Holler’
A woman on horseback, the “CEO of a fast-growing outlaw enterprise,” asks her team for a status update. But her team is across a massive canyon. They try yelling back business jargon like “quarterly train acquisition campaign,” only for the echo to garble it. She introduces HubSpot to bring teams and data together—so no one […]
Intuit TurboTax | Now Taxes is So Sweet
Issa Rae races through a city in a chaotic car packed with receipts and tax documents. She’s on a frantic mission to file her taxes in person. She battles traffic, crammed elevators, and packed parking lots—only to discover the tax office has moved.Suddenly, she’s poolside, calm and relaxed. A TurboTax Live expert is handling everything […]