Workday | Competitors
A team is on a tense video call trying to figure out why they keep losing to competitors. Rob, sitting alone in a glass-walled office, calmly points out the real issue: the competition has a better finance system. The people on the call start repeating phrases like “finance system” and “better decisions faster” in a […]
Webflow | Friday afternoon “ask”
At 4:38 PM on a Friday, a manager named Roger approaches a designer, Grace, with last-minute changes for a live website. He uses vague, familiar client language — asking for buttons that feel “more elegant” but still have “a bit of pop.” While Roger continues explaining with frantic hand gestures, Grace calmly makes the changes […]
Squarespace | Jeff Bridges’ Sleep Tapes
Jeff Bridges sits in a dark, wood-paneled bedroom beside a sleeping woman. He looks directly into the camera and begins humming — slowly, deeply, and without explanation. He then lifts a wooden mallet and a Tibetan singing bowl, circling its rim to create a low, resonant vibration. The camera gradually pulls back, revealing he’s seated […]
Adobe Acrobat | Acrobat Studio Jingle Auditions
Two overly serious creative directors hold auditions for Adobe Acrobat’s next jingle. What should be a simple branding task becomes an absurd, high-stakes performance review. Big-name talent like Kristin Chenoweth and Chance the Rapper audition alongside bizarre contenders, including a folk singer who can’t explain what “PDF” stands for and a death-metal vocalist screaming document […]
Lenovo | “Chad”
An IT administrator recounts the legend of “Chad,” a user who is absolute murder on machines. The spot plays like a war story, cutting through a montage of Chad’s tech-destroying habits: scorching a laptop on a hot plate, tumbling down concrete stairs, getting a screen crushed by elevator doors, and letting his bulldog chew on […]
Cisco | Pep Talk
Ewan McGregor walks through a cinematic journey of human progress — from ancient pyramids to robotic dogs, 3D-printed organs, particle accelerators, and drones protecting wildlife. He moves between advanced research labs and remote villages where connectivity enables clean water, healthcare, and financial access. The message is simple: this moment in history is unprecedented, and Cisco […]
Cisco | “The Hacker”
A smooth, well-dressed man represents the “hacker.” Instead of hiding in a basement, he casually strolls through secure offices, relaxes in boardrooms, snaps selfies with sensitive data, and even meddles with a live soccer match. He’s everywhere — confident, charming, and unchecked. That is, until he tries to enter a corporate building and is instantly […]
Apple | The Underdogs: BSOD
The Underdogs team attends a massive packaging trade show, Container Con, hoping to land a deal with a powerful “Big Fish” buyer. Just as they prepare to pitch, a catastrophic global outage hits. Every PC in the building crashes with the infamous Blue Screen of Death. Chaos spreads instantly. Attendees abandon booths, panic sets in, […]
ServiceNow | ServiceNow breaks down the walls for total AI control
In a dark, wood-paneled boardroom, Idris Elba voices a familiar frustration. Companies have poured billions into AI — yet nothing actually works together. As his frustration peaks, the boardroom physically cracks apart.Walls retract. Floors split. The space collapses. Behind it is a bright, open, modern office where teams are already moving in sync. Nick, ServiceNow’s […]
TurboTenant | Landlord Holiday
On Christmas morning, a young girl happily unwraps a teddy bear. Her brother, meanwhile, opens a giant novelty rent check for $150 made out to “The Landlord” and reacts with pure excitement. His next gift is a thick stack of lease agreements, which he proudly holds up while his parents smile approvingly. The sister watches […]