NAB | Rattlesnake

A small business owner works late into the night, buried under a chaotic pile of loose paper receipts. As the tension builds, the receipts begin to move on their own—slithering, stacking, and transforming into a menacing cobra made entirely of paper. Just as the “receipt snake” strikes, she calmly opens her NAB Business Account on […]

Perk | Breakthroughs…almost

Iconic historical figures are shown on the verge of world-changing breakthroughs—only to be derailed by mundane travel and expense admin. Isaac Newton is moments away from discovering gravity when a coachman interrupts him with a Horse and Groom bill. Marie Curie is seconds from discovering radium when an assistant drops a stack of invoices due […]

IBM | Let’s put smart to work

A team of IBM consultants takes “attention to detail” to a comical extreme while working with a furniture retailer. They measure air velocity inside ventilation shafts, use tape measures on warehouse shelving, and physically jump onto sofas to test firmness. One consultant is even buried up to his neck in packing peanuts to confirm the […]

Maersk | Fast typing

A younger office worker types aggressively and loudly on his keyboard, irritating an older coworker in the neighboring cubicle. When confronted, the younger man insists the noise is justified — he’s managing time-sensitive cargo and a super supply chain through Maersk Air. As he continues pounding the keys, he rattles off credentials: an own-controlled fleet, […]

Maersk | Elevator Quiz

A woman rushes to catch an elevator, but a man already inside tells her she’s “too slow” and turns the moment into a game of Maersk Air Bingo. The rules are simple: name a country Maersk doesn’t fly to. She and another passenger guess places like the U.S., Germany, China, and even Uzbekistan. Each time, […]

SAP Concur | Hair Cut

A small business manager calmly explains why efficiency matters. To save time, she cuts her own hair while mining cryptocurrency on a server rack and playing a game of chess against herself. She casually mentions that SAP Concur handles all her business finances, keeping expenses and invoices under control without slowing her down. The ad […]

SAP Concur | keeps you ahead of problems

A man wearing a black T-shirt with a warning icon represents the everyday “problems” of traditional expense management. He appears across offices and travel moments, quietly disrupting work. He scatters physical receipts with a fan, invades coworkers’ personal space to show disconnected systems, flips airport boards to “Cancelled,” and even steals a lobster tail from […]

Veeam | Make Cybersecurity Less Alien for Your C-Suite

A technical presenter stands in a boardroom explaining cyber risk quantification to a group of executives, using dense jargon like MFA, privileged accounts, and lateral movement. The executives stare back, bored and confused, until one finally admits the truth: “Honestly, it’s all aliens to me.” That metaphor becomes literal when the presenter begins to physically […]

Adverity | Make Data Extraordinary

A man named Alan walks through a quiet office while coworkers whisper in awe, wondering if he is “a myth.” It’s revealed that Alan manages all of the company’s marketing data. Everyone relies on him. Campaigns don’t launch without him. The worship escalates.Coworkers claim they’ve named dogs and children after Alan. One even has a […]

Check Point | Exposure Management, Protecting You From Exposures

A woman in a modern office watches her boss walk past wearing a bright yellow blazer.She sends a sarcastic message to a colleague about it — and instantly realizes she hit Reply All. The situation escalates into a futuristic Security Operations Center.Digital analysts flag the email as a threat and race against the clock.Seconds before […]