Spendesk | Automated Invoice Management

Spendesk turns expense management into a frictionless experience. The ad follows a single invoice as it flows through the approval process with ease. It begins with a man on a rooftop submitting the invoice on his laptop. A woman instantly approves it on her phone, another teammate tracks it on a dashboard, and with one […]
IBM | AI that’s right-sized for the job

IBM uses animation to make AI simple and fun. A family celebrates a child’s birthday. When it’s time to cut the cake, a woman pulls a huge industrial lever. The oversized tool smashes the table and destroys the cake. In the next scene, she waters a small plant with a giant fire hose. The plant […]
37signals | Get somewhere with Basecamp.

A man with a backpack rushes up a moving escalator while trying to work on a device. He looks frantic and inefficient. Around him, other passengers stand still and ride up effortlessly. The scene ends with the message: “Get somewhere.” Basecamp positions itself as the tool that helps you progress without unnecessary hustle. The Formula […]
CAKE.com | Vampire Influencer Shows You How He Keeps His Network Alive

The scene is set in a dark, spooky room. Count Vlad, a vampire, works on his laptop while standing inside an upright coffin. He opens the Pumble app, scrolls through standard work statuses, and cheekily selects “Food time.” After flashing a fanged grin at the camera, he closes his laptop. The ad ends with the […]
CAKE.com | Unproductive work is expensive work

The ad opens in a chaotic office where employees are wasting time—juggling, sleeping, and playing games. A woman walks in with purpose, receives a briefcase full of cash, and addresses the viewer directly. She explains that unproductivity is like what she’s about to do. She walks to an open window, opens the briefcase, and dumps […]
LinkedIn | Interview

A woman enters an elevator and sees her reflection turn into a second version of herself. She steps into a waiting room filled with identical clones—same hair, outfit, expressions. It’s a literal representation of job-hunting dread: the fear of being just another face in the crowd. She opens LinkedIn Premium and types, “How can I […]
LinkedIn | Build your network

A man heads to a job interview, but as the elevator doors open, something strange happens—he shrinks. Everyone else around him becomes a towering giant. He stumbles out, now doll-sized, nearly crushed underfoot in a giant-scale corporate world. In the oversized waiting room, he checks his phone and sees a supportive LinkedIn message from a […]
HubSpot CRM | ‘Coffee’

Two cowboys sit by a campfire. One uses a laptop to quickly run reports with HubSpot CRM. The other, Devo, struggles with a huge, steam-powered espresso machine. While the laptop cowboy finds a new café lead in minutes, Devo is still trying to make a “flat white.” When he hears they might buy a café […]
HubSpot CRM | ‘Beans’

The cowgirl CEO sits at a saloon bar, praising value. That’s why her “outlaw business” uses HubSpot CRM—and why she always orders beans. Behind her, a chalkboard menu reads:“BEANS – 2¢”“HUBSPOT CRM – FREE TO GET STARTED.”She spoons up the beans, happily declaring: “So much bang for your buck.” The Formula (That Works at Any […]
HubSpot | Increase Your Leads

A phone shows a “Lead Tracker” with zero qualified leads out of 85. A woman and her team stand stressed in a dark, ominous elevator. A voiceover says, “Marketing leads shouldn’t lead to a dead end.” The elevator clangs like a horror film. Suddenly, the scene shifts to a bright, modern office with HubSpot dashboards […]