Zapier | Making your AI transformation real
A manager explains that his company set out to launch an ambitious AI transformation. However, instead of groundbreaking automation, they ended up with “Al” — a regular guy with a mustache and a tie. While the company’s official AI pilot programs stall, Al casually eats sandwiches and wanders the office. The strategy sounds impressive. The […]
Webflow | Why AI Can’t Find Your Brand
A man sits alone in a stark red room while a loud “Intruder” alarm blares around him. He urgently turns to an “AI Answer Engine” for help. The AI is personified as a calm man sitting behind a desk, completely unfazed by the chaos. The man asks a simple question: how do I turn off […]
Intuit QuickBooks | Get tailored answers for your business
A global crisis erupts when the Tooth Fairy suddenly stops collecting teeth. Children around the world wake up to empty pillows and respond with outrage. News reports cover the meltdown. Social media trends with #ToothGate. Even a mock legal meeting shows children in business suits discussing a lawsuit for breach of contract. The reveal shifts […]
Rippling | Tim Robinson: I have to be paid?
A menacing businessman, played by Tim Robinson, delivers a dark, cinematic monologue that feels ripped from a prestige revenge thriller. The tone is intense. The stakes feel high. Then the performance abruptly stops. He pulls his manager aside, drops the villain act, and complains that he didn’t get paid this week. The manager explains the […]
Squarespace | Unavailable
Emma Stone stars in a surreal, black-and-white cinematic sequence set inside a solitary house on a rocky island. Alone with her laptop, she repeatedly attempts to register the domain emmastone.com, only to be met with the same cold response: “unavailable.” Her frustration escalates through a series of avant-garde vignettes. She roller-skates frantically through the house. […]
Squarespace | The Negotiation
Emma Stone sits in a production trailer with her assistant, negotiating over the phone with the person who owns the domain emmastone.com. The owner plays dumb, pretending he doesn’t know who she is in an obvious attempt to inflate the price. As the conversation drags on, it becomes clear he wants more than money. He […]
Salesforce | Big Game Ad: @MrBeast’s Vault
YouTube superstar MrBeast walks through a cinematic, high-tech vault filled with $1 million in cash. The opening feels more like a global game show than a traditional software launch. He announces a worldwide challenge. Viewers must solve a series of complex puzzles to win the money. To do that, contestants are introduced to Slackbot, Salesforce’s […]
ServiceNow | What is ServiceNow’s AI Control Tower?
Two colleagues, Patty and her coworker, walk through a pristine, high-end office discussing the impact of ServiceNow’s AI Control Tower. What sounds like casual workplace banter quickly turns into a list of concrete wins. They mention a 53% reduction in customer service queues and explain how AI agents can now be actively “steered” toward high-impact […]
Rippling | The Mastermind ft. Tim Robinson
A cinematic supervillain gathers his team to finally execute a long-awaited revenge plot. His secret weapon is revealed: Baby Breck, a pink, slimy monster. The plan immediately falls apart when the henchmen explain that Baby Breck hasn’t been onboarded yet—he’s still waiting for a laptop and health benefits. To make matters worse, the harness needed […]
Intuit TurboTax | Now Taxes is Done For You
In this B2B video ad example, a small business owner runs a futuristic food truck called Intergalactic Pizza. He’s visibly stressed, staring at an inbox full of unanswered tax questions. Unsure what qualifies as a deduction, he connects via video chat with a TurboTax expert who specializes in his industry. The expert confirms that not […]