Check Point | Exposure Management, Protecting You From Exposures

A woman in a modern office watches her boss walk past wearing a bright yellow blazer.She sends a sarcastic message to a colleague about it — and instantly realizes she hit Reply All. The situation escalates into a futuristic Security Operations Center.Digital analysts flag the email as a threat and race against the clock.Seconds before […]
VistaPrint | Dragon Jerky

Gwen Griffiths, CEO of Dragon Foods, calmly explains her family’s 11,000-year history of dragon farming in Wales. As she speaks in a polished, corporate tone, dragons roar, breathe fire, and wreak havoc around her office. While narrowly avoiding dragon-related disasters, Gwen explains that Vistaprint handles the hardest part of the business: branding and marketing. Business […]
SEON | Behind the Pain (Hide the Pain Harold) 2

The ad is framed as a therapy session with András Arató — the man behind the “Hide the Pain Harold” meme. He explains that thousands of fake online profiles using his face have pushed him into an identity crisis. Because of this, he can’t prove who he is to banks or holiday rental sites. His […]
SEON | Behind the Pain (Hide the Pain Harold) 1

The spot is framed as a behind-the-scenes interview with András Arató — the man behind the iconic “Hide the Pain Harold” meme. He tries to talk about his real achievements, but the off-screen director keeps interrupting, insisting he “do the meme face.” Harold then gets a notification for a limited-edition sneaker drop and rushes to […]
SAP | Working at SAP

A man on his first day at SAP asks a woman if she works there. She immediately launches into a hyper-fast, fourth-wall-breaking monologue summarizing her entire life — childhood gaming, studying computer science, joining SAP, designing interfaces, and writing code that helps build world-changing technologies. After minutes of epic storytelling, the man quietly reveals he […]
SAP | Let’s Do This

Clive Owen delivers a dramatic monologue about the idea of “thinking.” As he talks, he appears in a rapid-fire series of unexpected locations—a server room, a car factory, an operating room, a greenhouse, even standing on shipping containers. His point: everything in the modern world is “thinking.” Sensors, machines, software, systems—all producing endless data. But […]
Zoho | To Build Anything That Truly Lasts, It Takes Time

The ad opens with sweeping shots of India—temples being carved stone by stone, rituals passed through generations, and artisans working with patience. Over these visuals, a calm voice repeats the phrase “it takes time.” The story then shifts into the modern world, showing technology, collaboration, and innovation. Zoho uses this contrast to make a clear […]
ZoomInfo | Winners don’t wait for leads

A sales team is dreading an upcoming all-hands meeting because performance is down. Throughout the day, different reps quietly use ZoomInfo’s voice-activated AI in their earbuds and phones. The AI identifies prospects who are actively browsing pricing pages, surfaces the perfect case study during a live objection, and even calculates how a manager can still […]
Tenable | Hackers Anonymous

The ad takes place inside a dimly lit “Hackers Anonymous” support group. A new member steps in — a worn-out hacker who admits that Tenable One has completely destroyed his career. He can’t steal credit cards, socials, or even basic payroll files anymore. His confession sets off a chain reaction. One hacker shares how every […]
Steadfast | Dirty Money

The ad opens in a cramped, noisy backroom where a cricket match plays on a small TV. A wealthy man covered in gold jewelry takes cash bets from a crowd. He tries to count thick bundles of rupee notes by hand—wetting his fingers, losing track, and slowing down under pressure. The environment is hot, loud, […]