Navan | Are you a strong CFO?

A CFO sits at his desk attempting to meditate, repeating the mantra, “I am a strong CFO.” A calm voiceover reassures him that he is in control of company travel expenses — until he breaks character and admits he’s completely overwhelmed. As he spirals, chaotic expense examples appear on screen: Sarah flying economy plus, Mikey […]
Navan | The Travel Platform That Makes Every Employee Happy

A business traveler is stuck using outdated, 1990s-style travel software. Everything is slow, frustrating, and tinted in dull green. He’s placed on a 40-minute customer support hold while his CFO grows increasingly stressed. In contrast, another traveler uses Navan. His experience is seamless across laptop, phone, and watch. While the first traveler is still waiting, […]
ServiceNow | ServiceNow breaks down the walls for total AI control

In a dark, wood-paneled boardroom, Idris Elba voices a familiar frustration. Companies have poured billions into AI — yet nothing actually works together. As his frustration peaks, the boardroom physically cracks apart.Walls retract. Floors split. The space collapses. Behind it is a bright, open, modern office where teams are already moving in sync. Nick, ServiceNow’s […]
Monday.com | Become the best manager with monday.com

A man stands in front of a wall filled with framed “Employee of the Month” photos. Every single one of them is him. He explains that Monday.com is the reason. He walks through how his team used to work with clunky spreadsheets and slow processes. Leadership wasn’t unhappy — they were just “satisfied.” Then leadership […]
Anaplan Inc | Decisions, Decisions

A charismatic host known as the “Business Genius” walks briskly through a busy office, outlining the high-stakes challenges modern businesses face. He warns that a single wrong decision can cause a “share price faceplant.” As he moves, employees are shown using Anaplan to surface insights and make confident calls. The ad repeatedly undercuts its own […]
SAP | We’re Just Like You

SAP employees are shown in a montage of small, relatable mishaps: trying to catch a falling phone with a foot, hiding a yawn, staring at themselves on a video call, failing to plug in a USB, or losing their car in a garage. The voiceover says, “At SAP, we’re just like everyone.” Then the ad […]
Asana | Where there’s Asana, there’s a way.

The ad uses a split-screen to compare the work lives of employees at home and in the office. On one side: kids climbing on their dad, a cat strolling across a laptop, and general home chaos. On the other: office noise, interruptions, and a messy, unproductive video call. The team is clearly misaligned. The manager […]
Tenable | Hackers Reform Center

The ad takes place in a bland waiting room called the “Hackers Reform Center.” A line of quirky, stereotypical hackers sits together, complaining about the latest cybersecurity defenses. They grumble about unified attack-surface views, AI-powered exposure data, and new tools that make their jobs impossible. One hacker explains that Tenable One already does all of […]
Tenable | Never Take It Off

A man wears a Tenable holiday sweater in places no reasonable person would: a steaming sauna, a public park while people jog in athletic gear, and a limo full of guests dressed for a black-tie night out. He’s completely comfortable. Everyone else is confused. In the limo scene, the awkward silence suddenly breaks when all […]
Quartr | Quartr AI chat.

A young, polished candidate sits across from an older, skeptical investment professional in a classic, wood-paneled office. The interviewer assumes he’s just another wannabe “next Greenblatt.” But the candidate pushes back. He says valuation isn’t just spreadsheet math—it’s about finding “compounding machines hiding in plain sight.” He rattles off specific, sophisticated insights about companies like […]