GitLab | You’re living like this?

A father walks through the door carrying a stack of paper bags. He proudly announces that he “got the burgers.” Then he explains his process. First, he went to one shop for buns. Next, another shop for patties. Then another for tomatoes. Each ingredient came from a different specialty store. At the dinner table, the […]
Kissflow | Less drama, more ease

A neighborhood gathers around a tall tree. A cat sits high on a branch. The adults panic. They shout instructions. They wave their arms. Some even stretch out a blanket to catch the cat. The more noise they make, the more stubborn the cat becomes. Then a young girl walks outside. She watches the chaos […]
Kissflow | The Power of Simple

A librarian sits behind his desk while children pile stacks of books in front of him. The line keeps growing. Books keep stacking. The desk becomes crowded and chaotic. One young girl struggles to reach a high shelf with a heavy book. The situation feels tense. The system clearly is not working. Then the children […]
Globant | 1000 Slides

A man sits at his desk in a packed office. He is racing to finish a presentation. His coworkers surround him in tense silence. They count out loud as he clicks through slides: “995… 996… 997…”. One colleague wipes his forehead with a towel. Another fans him like an athlete in overtime. He asks for […]
Scribe | The Binder

A manager slams a thick, dusty binder onto an employee’s desk. The label reads: “Manuals from 1999.” A cloud of dust explodes into the air. He demands to know if it’s up to date. The employee coughs. Then he calmly says they’ve switched to Scribe. He opens his computer and starts building a spreadsheet. He […]
SysAid | Experience AI Agents that adapt

An IT manager walks into the office dressed for a camping trip. He carries a tent, a lantern, and wears a headlamp. He tells the team that 34 new employees start today. That means devices to configure. Access to grant. Tickets to answer. He expects long nights, cold coffee, and pure survival mode. Then a […]
37signals | Make progress, not puzzles

A man stands in a workshop beside a chaotic bulletin board. Papers overlap. Photos hang loosely. Red strings crisscross the wall like a conspiracy map. He explains that this “mysterious mixture of messaging” reflects how many businesses actually communicate. Emails, chat threads, and sticky notes blend into confusion. Then he flips the board. In its […]
Base44 | “It’s App to You”

Nina sits in an open-plan office and casually announces that she has built a budgeting app. Her colleagues are stunned. One immediately says it is impossible because “Nina can’t code.” Instead of arguing, Nina demonstrates the platform. She types a simple text prompt requesting “financial reports.” Instantly, the system generates a polished, visual dashboard. The […]
Wix | The New Way to Create

A furniture designer sits at her computer and describes her vision out loud. She types: “I need a website for my handmade furniture business. Each piece is unique, colorful, and ready to sell.” Instantly, Wix Harmony generates a complete site structure. Sections appear. Layouts form. The design looks polished and professional. She refines the mood […]
CAKE.com | The one with the chopsticks

A man lies flat on the floor trying to retrieve a lost earbud from under a heavy dresser. Instead of using a practical solution, he grabs a pair of wooden chopsticks. As he strains to reach the earbud, he chants motivational affirmations about “overcoming obstacles.” The effort becomes dramatic and intense. Sweat builds. Frustration rises. […]