Adobe | Billion Dolla

Microsoft | #OriginalByDesign × Kiana Clay

Microsoft’s #OriginalByDesign campaign profiles Kiana Clay—adaptive athlete, entrepreneur, and a force of resilience—showcasing how Microsoft technology helps her defy limits, design her path, and keep pushing forward. It’s a stirring portrait of purpose, passion, and empowerment through tech. The Formula (That Works at Any Budget): 1. Personal Storytelling = Deep Emotional EngagementThe ad zeroes in […]
Squarespace | Dream It × Idris Elba

Idris Elba returns in this poetic, visually rich ad that turns dreams into digital reality. With rhythm and flow, he walks us through abstract ambition—dreaming of launching something—and how Squarespace makes those dreams real with clean, professional websites built to elevate any idea. The Formula (That Works at Any Budget): Poetry + Star Power = […]
Zendesk | The Zendesk Sales Suite

Zendesk’s “Sales Suite” ad blends mock-serious corporate tone with sharp humor to poke fun at outdated, overcomplicated sales tech. It positions Zendesk as the refreshingly simple, human-centered alternative that understands how sales actually works—chaotic, emotional, and sometimes awkward. The Formula (That Works at Any Budget): Corporate Satire = Instant DifferentiationThe ad mimics the style of […]
Mailchimp | Now What, That’s What

Mailchimp’s “Now What, That’s What” ad tackles the all-too-familiar moment in business where you’ve just launched something… and then realize you have no clue what comes next. It’s a stylish, clever ride through the “messy middle” of marketing, offering Mailchimp as the clear next step when the excitement of launching fades into a fog of […]
Dayforce | Do the work you’re meant to do

Dayforce delivers a poetic, cinematic ode to workers everywhere—pairing sweeping visuals with emotionally resonant narration to show how it helps people focus on what really matters. Whether you’re running a hotel, leading a factory team, or helping customers one-on-one, Dayforce positions itself as the software that frees you from the noise, so you can do […]
Okta | That’s Not the Father

Okta flips daytime TV drama into IT comedy gold in this identity-first security spot. Set on a spoof of a Maury-style show, an emotional employee is shocked to discover—live on stage—that the man who logged into her system is not her actual coworker. Enter: the punchline, and the problem—your company’s security is only as strong […]
Okta | “That’s My IT Guy.”

Okta’s ad spins the usually invisible world of IT into the spotlight—with a twist of spy drama. When a cyberattack threatens a company, one employee proudly proclaims, “That’s my IT guy!” as their identity security expert pulls off the ultimate digital rescue. It’s sleek, dramatic, and glorifies the unsung heroes of the digital age. The […]
Monday.com | Back to the office (or not)

This Monday.com ad captures the awkward limbo of hybrid work culture by following one employee’s very literal and very funny attempt to “return to the office.” As the camera follows her through parks, stairwells, and near-empty conference rooms, it becomes clear: the workplace isn’t one place anymore—and that’s exactly why Monday.com exists. The Formula (That […]
WalkMe | Employee Frustration can be Difficult to Diagnose

WalkMe’s ad takes a humorous and insightful approach to highlighting employee frustrations in the workplace. The ad features a comical “diagnosis” of a worker’s frustration with technology. The scenario uses a doctor-patient dynamic, where the employee’s frustrations are misinterpreted and treated as something far more complex than they are. Ultimately, WalkMe positions itself as the […]