Zendesk | “I like it when he gives me the business”

In this ad, Zendesk humorously personifies the relationship between a business and its customers. The narrative unfolds as a woman recounts her frustrations with her partner—who is revealed to be the business itself. She shares how the business’s poor customer service led her to publicly vent on social media, causing embarrassment. The ad emphasizes the […]
Zendesk | The Zendesk AI Effect

In this ad, Zendesk showcases how their AI-powered customer service platform transforms the customer experience. The video highlights real-world examples of businesses leveraging Zendesk AI to enhance productivity, improve service quality, and achieve measurable business results. The Formula (That Works at Any Budget): Real-World Examples = Credible ImpactThe ad features authentic testimonials from businesses that […]
Capterra | All in a Weeks Work

Capterra takes us inside a whirlwind week at a small business—where HR, finance, and operations collide in chaos. The twist? Every issue could’ve been avoided with the right software. From dance breaks to mild meltdowns, the ad shows how fast things unravel without the right tools—and how Capterra helps teams find them fast. The Formula […]
Squarespace | G Suite x Squarespace Present: Kombucha Dog

What happens when a kombucha brewer decides to use his product to help rescue dogs get adopted? You get Kombucha Dog: a real company with a real mission. This brand story is brought to life by Squarespace and G Suite, showing how sleek websites and integrated tools can fuel purpose-driven businesses. The Formula (That Works […]
Adobe | Click, Baby, Click

In this brilliantly over-the-top ad, Adobe pokes fun at marketing gone rogue. A team celebrates a sudden explosion in clicks—only to realize their campaign is targeting babies. The result? A hilarious takedown of vanity metrics and a smart pitch for Adobe’s real-time analytics tools that actually make sense of the chaos. The Formula (That Works […]
MailChimp | JailBlimp

Mailchimp’s JailBlimp is delightfully absurd, hilariously meta, and surprisingly strategic. It follows a bizarre narrative involving a mysterious blimp-shaped prison—yes, really—but it all circles back to a clear message: Mailchimp helps businesses escape the “marketing traps” they didn’t know they were in. The Formula (That Works at Any Budget): Absurdist Storytelling = Maximum MemorabilityFrom the […]
TurboTax | Matchmaker × Jason Sudeikis

TurboTax’s “Matchmaker” ad starring Jason Sudeikis delivers a charming and quick-witted metaphor: finding the right tax expert is like finding the perfect match. With all the energy of a dating app and the polish of a premium rom-com trailer, the spot elevates a mundane tax task into a feel-good, human-centered experience. The Formula (That Works […]
Thinkbox | Happily Ever After

Thinkbox’s “Happily Ever After” flips the script on fairy tales with a hilarious twist: a love-struck, fire-breathing dragon discovers the power of TV advertising to win over his princess. This ad isn’t just a pitch for TV—it’s a story about storytelling itself. And in the process, it becomes a brilliant meta-ad for why TV works. […]
DHL | Keep Up With the Clicks

DHL’s high-speed ad dramatizes the world of e-commerce, where every click sets off a chain reaction that businesses must keep up with. Set to a cinematic, fast-paced rhythm, the ad showcases DHL’s ability to move as quickly as online shoppers do—delivering behind the scenes while the world shops in real time. The Formula (That Works […]
Squarespace | Sally’s Seashells × Zendaya

Zendaya stars in this modern twist on the classic tongue twister, “Sally sells seashells by the seashore,” reimagined as a story of entrepreneurial ambition powered by Squarespace. The ad traces Sally’s journey from beachside stand to e-commerce empire, all thanks to one thing: building her brand online. The Formula (That Works at Any Budget): Familiar […]