Descript AI | AI Video Editing Just Got Scary Good
A woman sits in a dark room, stressed and alone, trying to edit a video. A dramatic voiceover describes the crushing feeling. The stress is visualized in a surreal montage: a burning monitor, an exploding blender, an hourglass, and a teddy bear that trades balloons for a flamethrower. Then the pivot. Descript introduces Underlord, an […]
1Password | The Wrong Tool for the Job with Mackenzie Hughes
Pro golfer Mackenzie Hughes enters the “Wrong Tool Tournament.” His bag isn’t filled with clubs—it’s stuffed with a hockey stick, a toy popper, a broom, even a baguette. A serious sports commentator explains he must putt with anything but a golf club. The ad compares this absurd challenge to using the wrong tools for password […]
Pitch | Turn presentations into expressive video narratives
Kim and her remote team can’t land funding for their startup, bee2bee. Their decks fall flat, and rejections keep piling up. Then, in the middle of their group chat, someone suggests trying Pitch. Suddenly, the process transforms. The team builds their deck together in real time. They refine it asynchronously. One teammate even records a […]
Ruby | Live Virtual Receptionists and Chat Specialists
A quick-fire montage calls out the target: small business owners chained to a desk phone. The pain is immediate—every ring forces you to drop your work. The spot then shows the opposite nightmare: an indifferent receptionist letting leads slip away. Ruby steps in as the fix. A live, professional team answers calls and website chats, […]
Loom | From 30-Min Meetings to 3-Min Videos
A narrator laments back-to-back meetings as an office fills with clones of the same working mother—each trapped in another call. The contrast is clear when she sends a quick Loom instead of scheduling yet one more meeting. In the payoff, the real mom is at home. She closes her laptop and happily joins her son […]
Postman Flows | Build API Applications Visually
The story jumps between three settings. In a catering kitchen, a team automates recipes, ordering, and invoicing. In an office, a marketer pulls live data from multiple sources to build a presentation. In a classroom, teachers generate hyper-personalized book picks for students. In every scene, a non-developer uses Postman Flows’ visual, drag-and-drop canvas to connect […]
Calendly | Easy Ahead.
The ad begins with a frazzled professional drowning in emails while trying to set up a meeting. The screen fills with overlapping messages, missed connections, and growing frustration. The mood is tense, the pace is fast, and the visuals feel cluttered. Then, everything changes. The same professional switches to Calendly, and the chaos instantly fades […]
ExtraHop | Security Uncompromised
The ad opens in a high-tech security operations center. Analysts monitor multiple screens as cyber threats unfold in real time. A tense, cinematic score underscores the urgency. Visual overlays highlight attacks in progress, with lines of code and network diagrams flashing across the screen. The voiceover explains that while attackers are evolving faster than ever, […]
Livestorm | Experience an end-to-end video engagement platform
The video opens with a sleek, fast-paced montage of professionals hosting and joining online events. Product demos, webinars, and team meetings unfold seamlessly inside Livestorm’s browser-based platform. The smooth transitions showcase branded registration pages, live audience polls, real-time analytics dashboards, and automated post-event follow-ups. The narration reinforces three clear benefits: no downloads are required, the […]
Wake | Design collaboration for teams
Wake uses a charming, hand-drawn 2D animation style to tackle a specific problem: design teams working in silos. The video visualizes the chaos caused by inconsistent assets and poor communication through quirky, isolated characters. Wake is positioned not as another tool to learn, but as a seamless, integrated layer that works with the software designers […]
SurveyMonkey | Analyzing Your Survey Results
SurveyMonkey skips complex technical demos for a simple, small-business focus.This 2D animated video uses colorful, cartoon-style visuals—coffee shops, laptops, and charts—to show customer feedback and actionable insights. The result is a clean and approachable pitch. SurveyMonkey comes across as an easy, essential tool for small businesses making data-driven decisions. The Explainer Formula (That Converts) Problem-first […]
Price&Cost | Track project Costs and Profits without spreadsheets
Price&Cost delivers a clear and practical demo. It shows how the platform helps project-based businesses. Using simple 2D animations, real-life scenarios, and a clear voiceover, the video highlights budgeting, forecasting, and tracking profitability. It targets project managers and business owners. Price&Cost is positioned as a must-have tool for financial clarity. The Explainer Formula (That Converts) […]
SurveyMonkey | Collect survey data online or offline
In this video, SurveyMonkey Anywhere delivers a clear, practical product demo that focuses on functionality over flashy visuals.It uses clean 2D animations, real-world scenarios, and a professional voiceover to highlight the app’s offline data collection capabilities. The goal is simple: show market researchers and businesses how SurveyMonkey can be a trusted, flexible solution for collecting […]
Hootsuite | What Is Hootsuite?
Hootsuite turns social media into an exclusive party—and your brand is waiting outside. Instead of showing dashboards, it uses playful, abstract animation: a velvet rope, a secret doorway, and a flowing stream of content. The message is clear—Hootsuite is your all-access pass to social media success. The Explainer Formula (That Converts) Problem-first storytelling – Locked […]
Asana | Introducing Asana Timeline
Asana turns a dry feature—a Gantt chart—into a vibrant, animated journey. High-end character animation and abstract visuals show the chaos of project management and the clarity the Timeline feature brings. By focusing on emotion and metaphor instead of menus and buttons, the video positions Asana as intuitive, creative, and design-led. The Explainer Formula (That Converts) […]
Wufoo | Online Forms Made Simple
Wufoo turns the boring task of building forms into something simple and fun. Using bright, friendly 2D motion graphics, it compares form-building to putting together a puzzle. Different “pieces” (form elements) snap together easily. Instead of diving into a complex interface, the video quickly jumps through common uses—like payments, event signups, and job applications—to show […]
Pipedrive | We Make Sales Easy
Pipedrive shares its “by salespeople, for salespeople” idea with fast, energetic animation. The video uses simple line drawings and animated characters to show who uses the product. It also shows easy-to-understand animated mockups of the software. Instead of listing every feature, it focuses on how Pipedrive helps sales teams stay clear, focused, and organized. The […]
Lattice | Performance Management Employees Love
Lattice takes on one of the most universally disliked workplace rituals: the annual performance review. Through a mix of friendly 2D animation and a sleek product demo, it proposes a better, continuous approach to employee feedback. The video begins from the employee’s perspective—highlighting the emotional need for regular recognition, growth, and alignment with company goals. […]
Wynter | Doctor
A distraught woman stops a doctor outside a hospital, desperate to hear her father’s last words. In the first scenario, the doctor plays a horrifying recording of chaotic screaming from his phone. Then, casually mentioning his “12 o’clock tee time,” he leaves the woman stunned and devastated. After a brief explanation of Wynter’s message-testing service, […]
Briza | Briza in Action
Briza uses clean, minimalist 2D animation to tackle a big B2B challenge: the inefficiency of serving small business insurance clients. Through smart visual metaphors like a draining hourglass and a cityscape of businesses, it highlights how manual underwriting wastes time and resources. By showing a smooth digital workflow from application to payment, the video positions […]
Dropbox | Build the Future at Dropbox With Us
The ad uses vibrant, clean-line animation to show Dropbox as a futuristic city built on ideas. Diverse animated employees work on projects, and with every action they take, the city grows around them. The voiceover explains that employee ideas have sparked innovations like online marketplaces for creators and real-time video collaboration tools. A rocket ship […]
Google | Digital marketing, generated by AI
A marketer builds an entire campaign for “SOSA” cat food using Google AI. They start with a basic product photo, enhance it with AI to remove the background, upscale the image, and generate a new scene with a simple text prompt: “cat in front of a plant.” The AI writes multiple ad copy options, refines […]
Twilio | Modern customer engagement with Twilio
Twilio uses charming storytelling to explain how its platform helps brands create real human connections. Instead of showing APIs and code, the video tells three short customer stories, each showing how Twilio enables personalized communication at the perfect moment. The mix of 2D characters and tactile 3D objects makes the video feel warm, modern, and […]
IBM | Introducing the new IBM Security QRadar Suite
IBM showcases QRadar Suite with a clean, abstract style. Instead of a traditional demo, the video uses minimal 3D shapes—lines, circles, and grids—to show cybersecurity concepts like detection and unification. The story moves from a bright abstract world to a sleek dark-mode UI, positioning QRadar as a modern and intelligent security solution for large organizations. […]
MNTN |MNTN’s Fastest Demo with BWT Alpine F1 Team
Ryan Reynolds’ voiceover sets up a dramatic premise: to prove MNTN is the fastest way to advertise on TV, he’ll demo the platform while driving a Formula 1 car. The suspense is immediately cut short when he admits, “Then, I got scared.” Instead, he sends in his body double, Nathan—who also backs out of the […]
MNTN | This Oscars Ad Stunt Brought To You by MNTN
The spot begins with a vintage TV broadcast where a suited man declares, “Big TV advertising is for big brands with big dollars. Always has been, and always will be.” Suddenly, a roaring MNTN-branded trophy truck bursts through the screen. The same man is now behind the wheel, yelling, “Not anymore!” as he races across […]
Atera | Still doing IT like it’s 1995?! You need Atera
The spot opens in a dreary 1995 office where an IT professional struggles with bulky CRT monitors, a Rolodex, and endless manual tasks. Quick cuts highlight outdated tools—clunky workflows, endless clicking, and even a cringe-worthy VHS workout tape titled Reboot That Booty. The scene then shifts to today: a modern IT pro uses Atera’s sleek, […]
Atera | Atera’s AI explainer
Atera takes a bold approach, opening with the statement: “IT is broken.” The video uses a dark, minimalist line-art animation to show the frustrations IT teams face—forgotten passwords, faulty devices, and endless support tickets. Midway, it introduces Atera’s AI-powered platform as the solution. Instead of reacting to problems, IT can finally work proactively. The sleek […]
Spendesk | Automated Invoice Management
Spendesk turns expense management into a frictionless experience. The ad follows a single invoice as it flows through the approval process with ease. It begins with a man on a rooftop submitting the invoice on his laptop. A woman instantly approves it on her phone, another teammate tracks it on a dashboard, and with one […]
IBM | AI that’s right-sized for the job
IBM uses animation to make AI simple and fun. A family celebrates a child’s birthday. When it’s time to cut the cake, a woman pulls a huge industrial lever. The oversized tool smashes the table and destroys the cake. In the next scene, she waters a small plant with a giant fire hose. The plant […]
Spendesk | The all-in-one company spending solution for modern finance teams
Spendesk turns the stress of financial admin into a cartoonish tidal wave of paperwork. Using a quirky, hand-drawn 2D animation style, the video shows a finance professional literally drowning in receipts and chasing runaway company cards. Then, Spendesk appears as a surfboard—transforming chaos into control. The result is a fun, energetic, and memorable ad that […]
Webflow | A new era of no-code
Webflow redefines the no-code category with a cinematic brand film that feels more like a manifesto than a product demo. The video avoids showing any UI. Instead, it uses breathtaking 3D animation to visualize the act of creation itself—with glowing spheres, abstract glass panels, and interconnected structures symbolizing limitless potential. A powerful voiceover and epic […]
Air | Meet Air
Air uses vibrant, character-driven 2D animation to turn the abstract challenge of digital asset management into a fun and relatable story. Colorful, blocky characters face the “chaos of creativity” as they navigate piles of photos, videos, and design files. Air’s clean UI is woven seamlessly into this animated world, showing how it organizes, shares, and […]
Wordtune | Introducing Wordtune Spices
Wordtune takes a bold step away from the typical software demo with handcrafted stop-motion animation. The video follows a felt cat character struggling with writer’s block. Instead of listing features, it introduces Wordtune Spices as a magical, creative partner. By showing how the tool adds facts, jokes, and counterarguments directly in the cat’s miniature world, […]
Pipedrive | We Make Sales Easy
Pipedrive uses minimalist 2D character animation and a clean line-art style to highlight its philosophy: a CRM built by salespeople, for salespeople. The video avoids feature overload and focuses on clarity and action. Abstract metaphors, like a puzzle cube representing goals, break into simple, daily blocks. Combined with a clean UI demo, the video positions […]
Logitech | Video Conferencing Device Management Software to Support Hybrid Workplaces
Logitech targets IT managers with a clean, professional 2D animation. The video moves from the pain of managing countless video devices to showing how Logitech Sync centralizes control. Abstract ideas like device management and room analytics are visualized with clear UI mockups and a futuristic control center. The message: Sync makes large-scale video collaboration seamless […]
Slack | What is Slack?
Slack reintroduces itself not as a chat app, but as an AI-powered work operating system. The video begins with vibrant, shape-based motion graphics to show the chaos of modern work—siloed knowledge and fragmented data. It then transitions to a high-fidelity UI demo, showcasing how Slack centralizes everything: Salesforce data, AI agents, project management, and automated […]
CAKE.com | Productivity is not a joke
In a chaotic backstage room, a clown struggles to make a simple balloon animal. Around her, other clowns are messy and disorganized, mirroring a dysfunctional workplace. After a long, squeaky effort, the balloon suddenly pops, leaving her frustrated and defeated. A voiceover delivers the punchline: “Don’t be a clown,” positioning Cake.com as the smart, efficient […]
CAKE.com | Don’t overpay productivity tools (Scammed)
Two tourists hop into a rundown car for a sightseeing tour. The driver, clearly a con artist, excitedly points out random streets and dull buildings. Upbeat 80s music plays as the couple slowly realizes they’ve been tricked. Their smiles fade. The voiceover warns: “Don’t get scammed like this couple.” The spot ends by connecting the […]
CAKE.com | Don’t overpay productivity tools
In a gritty warehouse, a man in a business shirt hangs upside down as two henchmen shake coins out of his pockets. Dramatic opera music swells while a calm voiceover explains how Cake.com bundle deals save 70% on productivity tools. A well-dressed boss watches the shakedown casually while taking a business call. The ad ends […]
CAKE.com | Don’t get ripped off
A man lies on a waxing table, visibly nervous. A calm voiceover says, “Cake.com bundle deals save you 70% on productivity tools. So, don’t get ripped off like this guy.” At that exact moment, a wax strip tears from his chest. He screams in agony as the camera stays close on his painful reaction. The […]
Metomic | Protect Your Company’s Sensitive Data with Metomic
Metomic uses clean 2D motion graphics to simplify SaaS data security. Instead of technical jargon, it tells a clear story: teams use apps, data leaks happen, and Metomic fixes the issue seamlessly. The animation turns abstract risks into visuals—like leaking files and prying eyes—while showing the solution directly inside familiar tools, such as Slack. The […]
CAKE.com | Vampire Influencer Shows You How He Keeps His Network Alive
The scene is set in a dark, spooky room. Count Vlad, a vampire, works on his laptop while standing inside an upright coffin. He opens the Pumble app, scrolls through standard work statuses, and cheekily selects “Food time.” After flashing a fanged grin at the camera, he closes his laptop. The ad ends with the […]
CAKE.com | Unproductive work is expensive work
The ad opens in a chaotic office where employees are wasting time—juggling, sleeping, and playing games. A woman walks in with purpose, receives a briefcase full of cash, and addresses the viewer directly. She explains that unproductivity is like what she’s about to do. She walks to an open window, opens the briefcase, and dumps […]
CAKE.com | Stop burning your money
A woman in an office looks directly at the camera and tells viewers that low productivity is costing their business money. To prove her point, she lights a novelty banknote labeled “YOUR MONEY” on fire. The situation escalates as she grabs entire stacks of cash from a drawer and sets them ablaze on her desk. […]
LinkedIn | Build your network
A man heads to a job interview, but as the elevator doors open, something strange happens—he shrinks. Everyone else around him becomes a towering giant. He stumbles out, now doll-sized, nearly crushed underfoot in a giant-scale corporate world. In the oversized waiting room, he checks his phone and sees a supportive LinkedIn message from a […]
Deloitte US | Solving tomorrow’s challenges by accelerating AI innovation
A narrator compares epic moments of discovery—like fire and Newton’s apple—to the frustrating pace of modern corporate innovation. We see teams stuck in endless meetings, focus groups, and data dives. One manager receives urgent alerts to “INNOVATE NOW” on his smartwatch. The word “WAIT” appears onscreen—then shatters. Suddenly, we shift to a future where AI […]
Quickbook | Eggs
The scene opens in a chaotic diner where customers frantically eat eggs. A stressed waitress struggles to manage a kitchen overwhelmed with overdue invoices stamped “FINAL REMINDER.” Suddenly, giant, menacing roosters wearing “SUPPLIER” name tags terrorize the staff and customers. The tension builds until the scene abruptly shifts to a calm, clean diner. The waitress […]
HubSpot | Increase Your Leads
A phone shows a “Lead Tracker” with zero qualified leads out of 85. A woman and her team stand stressed in a dark, ominous elevator. A voiceover says, “Marketing leads shouldn’t lead to a dead end.” The elevator clangs like a horror film. Suddenly, the scene shifts to a bright, modern office with HubSpot dashboards […]
HubSpot | Close More Deals
A woman sits in a dark, spy thriller-style office, sweating over a cluttered software interface. A dramatic voiceover lists admin tasks like “data entry” and “updating records.” Her eyes widen. The tension builds—until the voiceover declares: “These tasks have nothing to do with closing deals.” Suddenly, the scene cuts to a bright, calm office. A […]
