Logitech | Video Conferencing Device Management Software to Support Hybrid Workplaces
Logitech targets IT managers with a clean, professional 2D animation. The video moves from the pain of managing countless video devices to showing how Logitech Sync centralizes control. Abstract ideas like device management and room analytics are visualized with clear UI mockups and a futuristic control center. The message: Sync makes large-scale video collaboration seamless […]
Slack | What is Slack?
Slack reintroduces itself not as a chat app, but as an AI-powered work operating system. The video begins with vibrant, shape-based motion graphics to show the chaos of modern work—siloed knowledge and fragmented data. It then transitions to a high-fidelity UI demo, showcasing how Slack centralizes everything: Salesforce data, AI agents, project management, and automated […]
Metomic | Protect Your Company’s Sensitive Data with Metomic
Metomic uses clean 2D motion graphics to simplify SaaS data security. Instead of technical jargon, it tells a clear story: teams use apps, data leaks happen, and Metomic fixes the issue seamlessly. The animation turns abstract risks into visuals—like leaking files and prying eyes—while showing the solution directly inside familiar tools, such as Slack. The […]
LinkedIn | Interview
A woman enters an elevator and sees her reflection turn into a second version of herself. She steps into a waiting room filled with identical clones—same hair, outfit, expressions. It’s a literal representation of job-hunting dread: the fear of being just another face in the crowd. She opens LinkedIn Premium and types, “How can I […]
HubSpot | Increase Your Leads
A phone shows a “Lead Tracker” with zero qualified leads out of 85. A woman and her team stand stressed in a dark, ominous elevator. A voiceover says, “Marketing leads shouldn’t lead to a dead end.” The elevator clangs like a horror film. Suddenly, the scene shifts to a bright, modern office with HubSpot dashboards […]
HubSpot | Close More Deals
A woman sits in a dark, spy thriller-style office, sweating over a cluttered software interface. A dramatic voiceover lists admin tasks like “data entry” and “updating records.” Her eyes widen. The tension builds—until the voiceover declares: “These tasks have nothing to do with closing deals.” Suddenly, the scene cuts to a bright, calm office. A […]
HubSpot | Scale Your Service
In a dark, depressing office breakroom, a woman struggles with a customer support issue on her laptop, which displays a complicated interface. A voiceover explains that as companies grow, supporting customers gets tougher. In a moment of pure frustration, she dumps an entire pot of coffee over her head. The scene immediately cuts to the […]
Zendesk | AI agents help your team get back on track fast
Raj, an employee, faces a last-minute crisis—his email crashes just as he’s about to send a critical report. He contacts IT, and Zendesk’s AI Agent jumps in. It flags the issue as urgent, completes security checks, and restores his access. The crisis is averted. But the story doesn’t stop there. His relief spreads to his […]
ServiceNow | Put AI To Work for People
A spokesperson walks through a typical office, acknowledging the audience’s “AI fatigue.” She introduces employees dealing with slow, manual work—each smiling through gritted teeth. We meet a developer waiting months for code, a support agent digging through case files, a pregnant HR worker confused by policies, and an IT manager barely holding it together during […]
Monday.com | Expect more from your CRM with monday CRM
An office worker stands up—literally—on his desk, shouting about how much he hates their slow, clunky CRM. He demands a faster system that actually helps him do his job. His team cheers. But another colleague calmly chimes in: they already use monday CRM. He shows off its clean dashboard, sales pipelines, quote generator, and email […]
Monday.com | Monday Dev
The ad opens with a developer saying they “love monday dev already.” We then meet Doug—the “Fields & Columns Admin”—who keeps getting bombarded with requests to update epics and start sprints. Doug is clearly overwhelmed, but secretly enjoys being needed. Suddenly, he’s the one presenting to the team. Standing on stage, Doug introduces monday dev: […]
Fiverr | Expand Your Team
A woman presents to her team, announcing they’ve increased revenue by 60% and credits the team’s efforts. Suddenly, someone interrupts with “Cake in the break room! Going away party for Marco.” Confused, the woman asks, “Who’s Marco?” The scene cuts to a party setup with a decorated cake that says “Bye Bye Marco.” Team members […]
SentinelOne | Stop Ransomware with SentinelOne
The video opens in a dark room where hackers plan cyberattacks. They discuss threats like ransomware, botnets, and zero-day exploits while working on laptops and a chalkboard. One of them leaves with a device, ready to launch an attack. The scene suddenly shifts to a bright, modern office. A man reads a document while a […]
ZoomInfo | GTM Intelligence
Business professionals go about their day — working from home, at the office, in the gym, cooking, even attending conferences. Wherever they are, they rely on ZoomInfo to instantly access the business data they need. With quick voice commands or taps on their devices, they pull up account summaries, contact updates, lead qualifications, deal progress, […]
SAP | Business growing fast?
A businessman begins his day calmly at his desk. But as the voiceover talks about growth, his office slowly transforms into a chaotic jungle. The environment spirals out of control—plants burst through his laptop, oversized boxes drop from the sky, and he’s chased by exaggerated versions of customers and developers. He falls into a pit, […]
ServiceNow | That was service then, this is ServiceNow
Jim, a customer service manager, talks with his colleague Nick about the challenges their team used to face. They handled a flood of calls, chats, emails, and cases that slowed their work. Jim explains how ServiceNow AI Agents automate many repetitive tasks. These include resolving customer cases, verifying licenses, and updating records — all requiring […]
HP | The Future of Collaboration
A team holds a hybrid meeting with some employees in a conference room and others joining remotely by video call. The manager suggests bringing everyone back to the office, saying, “The way we’re working just isn’t working.” But remote workers push back. One explains that noise-canceling headphones let them be heard clearly, even with background […]
Intel | Round Table Ultrabook™
The video opens in a medieval castle. Knights in armor sit around a large table, struggling to interpret sales data on clunky laptops. The king, frustrated, asks for help but is told to “call the helpline.” Just then, a woman enters carrying a sleek, modern laptop—the Ultrabook. The knights marvel at its thinness, calling it […]
Teamwork.com | The No-Show
The video opens with a chaotic “Before Teamwork.com” scenario: a frazzled manager suggests lying to a client about WiFi issues to cover for an absent team member. One colleague looks panicked. Another reaches for the router to stage a fake outage. The tone is tense, desperate, and slightly absurd.The scene shifts to “After Teamwork.com.”The same […]
Teamwork.com | The Timelog Slog
The video opens with Ralph, a stressed office worker. Suddenly, a woman storms in holding a megaphone under a giant banner that reads, “DID YOU TRACK YOUR TIME, RALPH?”. She yells reminders about his unlogged hours while confetti (symbolizing relentless nudges) rains down on him. Ralph sits frozen under the pressure.Then—cut to “After Teamwork.com.”The same […]
Boston Dynamics | Spot Launch
A person sits at a desk. Suddenly, Spot—the four-legged Boston Dynamics robot—walks in. The video then cuts to Spot navigating different environments: cluttered rooms, construction sites, outdoor rain, grassy yards, and more. It climbs stairs, steps over debris, and walks through sparks from welding. In one moment, Spot uses its robotic arm to open a […]
Bosch Global | Meet our Robotics Researchers at Bosch
The video opens in a robotics lab. A robotic arm tries to grab a cup—and spills it. A researcher yells, “No!!!” It’s a small fail, but it sets the tone: Bosch is solving real challenges in robotics. From there, the video cuts to researchers discussing their work. They talk about localization, SLAM, scene understanding, motion […]
Workday | Welcome to the future of HCM
Workday’s Barbry McGann introduces the platform’s capabilities for managing a skills-based workforce. The video explains how Workday’s Skills Miner uses machine learning to map a company’s real-time “Skills Supply” from internal sources—like resumes, performance data, and feedback. It matches this to “Skills Demand” based on open roles and business priorities. The ad also highlights strategic […]
Thales | A Long Day (with no Cybersecurity)
A man’s day falls apart as critical systems fail around him. It starts with news alerts about major transport and computer bugs. Soon, his phone shows suspicious banking activity. His bus is delayed, traffic turns chaotic, and even police seem caught in the disruption. Production lines freeze. Airports and subways shut down. At a hospital, […]
Malwarebytes | Cyberprotection for Every Business
This ad highlights how Malwarebytes provides powerful cyber protection for businesses of all sizes, across all industries and locations. It uses dramatic, real-world scenes to emphasize the critical importance of strong cybersecurity solutions in today’s fast-evolving digital landscape. The Formula (That Works at Any Budget) Broad Appeal + Clear Cybersecurity Message = Strong Connection By […]
ClickUp | Before ClickUp
ClickUp uses humor to show what work looked like before using their platform. It’s a chaotic world of too many tools—chats in one app, tasks in another, documents somewhere else. The ad captures how disjointed software leads to miscommunication and burnout. ClickUp presents itself as the all-in-one solution that brings everything together in one place. […]
ClickUp | Returning To Work | The Handshake
An employee reaches out for a handshake—but things get awkward fast. Another person hesitates. A third jumps in with a fist bump. The once-simple gesture has become a minefield. This short, funny ad captures the tension of returning to the office. ClickUp uses the moment to show how its tools help teams adapt to change. […]
ClickUp | How Project Managers Feel When They’ve Had It!
In this ad, a stressed-out project manager is overwhelmed by chaotic meetings, missed deadlines, and nonstop miscommunication. He’s clearly had enough. Just when it seems like he’s about to snap, ClickUp appears—transforming his messy workflow into a smooth, organized system. The ad uses humor and exaggeration to spotlight real project management pain points, positioning ClickUp […]
Smartsheet | Second Spot
In this ad, a marketing team is racing to launch a campaign when a surprise request hits: they need a second TV spot—fast. Panic sets in, but with Smartsheet, the team quickly aligns. Tasks are assigned, updates are tracked in real-time, and everyone collaborates smoothly. The team delivers the new spot just in time. The […]
UiPath | Taking Off
In this ad, a woman stands confidently on a runway, preparing to pilot a small airplane. As she takes off and flies, the scene shifts to her office where UiPath’s automation software works quietly behind the scenes. Visuals show robotic processes speeding up repetitive tasks, allowing her to focus on flying smoothly. The core message: […]
Veritas Technologies | The Truth in Cloud: Ransomware
In this ad, three colleagues talk about a ransomware threat at work. A female employee tells the group their boss received a warning letter about ransomware. Another coworker tries to calm her, saying it is likely nothing serious. But as they discuss more, doubt and concern grow. The ad ends by showing Veritas technology as […]
Dialpad | Say Goodbye to Call Notes with UberConference
The commercial humorously portrays the frustration of manual note-taking during conference calls. A participant struggles to jot down key points, leading to missed information and confusion. The ad then introduces UberConference by Dialpad, highlighting its AI-powered features that automatically transcribe conversations and generate concise summaries. This ensures participants can focus on the discussion without worrying […]
HP | The Wolf
Christian Slater plays a skilled hacker known as “The Wolf.” He breaks into companies through weak spots most people ignore—like unsecured printers. The ad shows how easy it is to steal data when businesses don’t secure every part of their network. It ends with a clear warning: if your printers and PCs aren’t protected, your […]
Storylane | Love at First Demo
The ad portrays a whimsical and exaggerated scenario where a sales representative attempts to deliver a product demo using traditional methods. The demo is disjointed and lacks engagement, leading to a lackluster response from the prospect. Realizing the shortcomings, the rep switches to Storylane, creating an interactive and personalized demo. This new approach captivates the […]
Apple Intelligence | Catch up quick
A professional is asked to present and discuss key points in a meeting but faces a large amount of digital text on their laptop. Using Apple Intelligence’s Writing Tools, they quickly summarize the information. This allows them to catch up fast and confidently share the main insights with the group. The Formula (That Works at […]
Apple Intelligence | Change your tone
A frustrated office worker finds their pudding missing from the fridge. They angrily draft an email to the team — but before sending, they use Apple Intelligence’s writing tools to change the tone. The revised, friendlier message ends up working: the pudding reappears on their desk, along with a compliment on the email itself. It’s […]
ClickUp | Summarize with ClickUp AI
Two coworkers sit across from each other in a quiet office. One is clearly frustrated, waiting for the other to explain something. The second coworker struggles to get to the point, rambling and stammering. Instead of listening to the entire response, the frustrated coworker says “Summarize,” mimicking ClickUp AI, and instantly delivers a short version […]
SAP | Swimming in HR problems?
SAP turns a corporate HR nightmare into a literal flood. The video opens on an overwhelmed HR leader sitting in a rapidly flooding office—paperwork floating, employees flailing, and a clear sense of drowning in disorganization. But at the center of it all, the HR lead remains calm, dry, and in control. Why? Because SAP’s human […]
SAP | Is finance in the hot seat?
SAP dramatizes the stress of finance with a literal office fire. The scene opens on a CFO calmly seated at her desk, sipping coffee, while the entire office erupts in flames behind her. Alarms blare, employees panic, and chaos reigns—except for her. Why? Because SAP has her covered. The ad uses fire as a metaphor […]
Veritas Technologies | The Truth in Cloud: It’s not there.
In this satirical commercial, Veritas Technologies addresses a prevalent misconception in cloud computing: the belief that cloud service providers are solely responsible for data protection. The ad humorously underscores the importance of organizations taking proactive measures to safeguard their data, emphasizing that relying solely on cloud providers can lead to vulnerabilities. The Formula (That Works […]
Veritas Technologies | The Truth in Cloud: Are we down?
In this satirical commercial, Veritas Technologies addresses a common misconception in cloud computing: the belief that cloud service providers are solely responsible for data protection and uptime. The ad uses humor to highlight the critical importance of organizations taking proactive measures to safeguard their data, emphasizing that reliance on cloud providers alone can lead to […]
Maersk | Disconnected
In Disconnected, Maersk turns a logistics problem into a cinematic thriller. The ad follows four characters caught in a world where global supply chains stop making sense. Systems don’t talk to each other. Teams operate in silos. And no one can get a straight answer. It’s a metaphor for the fragmented nature of modern logistics. […]
Smartsheet | Power Your Process | Unprocessed
In this visually impactful ad, Smartsheet introduces the Power Your Process campaign. The video sets the stage in a chaotic, unorganized world where processes are non-existent, highlighting the struggle businesses face when there’s no workflow in place. It’s in this chaos that Smartsheet’s platform shines, offering a clear, efficient way to bring order and structure […]
Catchpoint | Transforming Network Insights for Better Sleep
In this product explainer ad, Catchpoint highlights the stress experienced by IT professionals who deal with network monitoring. The video opens with an engineer at his desk, visibly tired and overwhelmed by the network data displayed on his computer screens. He looks frustrated and exhausted, his body language reflecting the pressure of his job. There […]
Vividly | Escape Spreadsheet Hell
In this ad, Vividly takes a bold, theatrical approach to showcase the chaos of spreadsheet-driven trade promotion management. The video opens with a sinister narrator—set in a dimly lit office—speaking directly to the audience like a haunted guide through “spreadsheet hell.” He paints a vivid picture of the confusion, errors, and frustration marketers face every […]
Salesforce | Personalize your Partners’ Experience
In this ad, Salesforce highlights how personalizing partner experiences can make a big difference. The story starts with a new partner entering the office. She’s quickly ignored, her name is forgotten, and she’s handed a generic stack of leads. Frustrated, she walks away. Salesforce steps in and transforms the experience by offering a tailored, personalized […]
Veritas Technologies | The Truth in Cloud: This is impossible
In this ad, Veritas shows a team in an office, trying to figure out how to migrate to the cloud. The team struggles with the complexity of the task, surrounded by pizza, snacks, and coffee, trying to crack this “impossible” challenge. The ad emphasizes that cloud migration doesn’t have to be as difficult as it […]
Snowflake Inc | The Office Bromance: BI ❤️ IT
Snowflake dives into workplace comedy with a mockumentary-style ad that turns the often-contentious relationship between BI (Business Intelligence) and IT into a full-blown “bromance.” With dry humor and sitcom timing, it highlights how Snowflake brings harmony to departments that typically butt heads over data access, governance, and control. The Formula (That Works at Any Budget): […]
Snowflake Inc | Promoted to the C-Suite
Snowflake serves up satire with a sharp edge in “Promoted to the C-Suite,” where a data engineer is unexpectedly rewarded with a corner office, private jet perks, and full C-level clout—just for choosing Snowflake. It’s a cheeky take on how data can transform not just business results, but entire careers. The Formula (That Works at […]
HP | “Chain Reaction” featuring Aaron Takahashi
HP’s “Chain Reaction” ad stars Aaron Takahashi, who finds himself caught in a series of increasingly ridiculous events after a simple printer malfunction. What starts as a minor inconvenience quickly spirals into an uncontrollable chain of chaos—leading to an absurd sequence of mishaps that humorously highlight the frustrations of office technology. The Formula (That Works […]
