CAKE.com | There’s a smarter way to track productivity
The ad takes place in a bright, open office. A voiceover repeats the line used across the series: “Use Cake.com, or do the work the wrong way.” In the center of the room, a small group of managers gathers. One of them—the familiar tie-and-suspenders character—consults with another man wearing a black shirt printed with “MIDDLE […]
Zoho CRM | Who said CRMs can’t be easy?
A man works late in a dark, empty office, surrounded by hundreds of floating digital task boxes hovering above his head. A voiceover explains he has to update them all—one by one. Overwhelmed, he sighs… then snaps his fingers. Instantly, every task completes itself. The oppressive cloud disappears. As he packs up to leave, he […]
Zoho CRM | Who said CRMs can’t be beautiful?
A woman walks through a bustling office holding a crying baby, desperate for help. The noise is unbearable. She turns to her calm coworker, Brandon, who simply spins his laptop around. The baby sees Brandon’s custom Zoho CRM dashboard—and immediately stops crying. The office falls silent. The mother stares in disbelief as Brandon, smugly pointing […]
Zoho CRM | Save time on tasks
In a seemingly normal office, no one is actually working. Employees are playing bingo, taking a life-drawing class, and doing group yoga on their desks. A narrator wonders how they have so much free time. One worker casually explains that their new CRM, Zoho, automates their work so efficiently that everything gets done faster. The […]
Cardata | Are your company cars a fleet of beaten-up RVs?
Jake, a Vehicle Program Manager, recalls life before his company switched to Cardata. Their company cars, he admits, were “four-wheeled money pits.” In a flashback, we see a frazzled, stressed-out Jake dealing with yet another fleet disaster—a broken-down company car. Forced to improvise, he hands an employee a loaner vehicle: a run-down RV… complete with […]
Melio Payments | Pay vendors within minutes with Melio
A pizza shop owner receives an invoice from a supplier—due today. The relaxed scene instantly transforms into a high-stakes action movie. A ticking clock starts. Dramatic music swells. The owner panics, realizing his standard online payment will take five business days, meaning it’ll be marked “LATE.” The tension builds until a voiceover asks: “Wanna be […]
Asana | Medieval Solutions
A knight in full armor stomps through a modern office. He struggles to type on a keyboard with his gauntlets, growing more frustrated by the second. His coworker mutters, “Not again,” as the knight erupts in rage, screaming in archaic English before drawing his sword and smashing his computer monitor. The screen cuts to the […]
FedEx | Watch
A businessman in a meeting tries to assert dominance by flaunting his “big, shiny, really big watch.” He stretches and poses to make sure it gets noticed. The narrator calls it a “classic corporate power move.” But his colleague, unimpressed, quietly works on his laptop using the FedEx platform to control his supply chain. The […]
FedEx | Long Pause
Two employees stand nervously while their boss deploys “The Long Pause”—a classic intimidation tactic. A narrator quickly cuts it down, explaining that the real power move is staying ahead of global trade changes with smart tools. One employee then presents the FedEx platform on a tablet, showing that true power comes from competence, not ego. […]
FedEx | Late to Meeting
A woman struts into a meeting late—a narrator calls it a “classic corporate power move.” The ad immediately pivots, revealing the real power move: using FedEx’s predictive modeling to stop supply chain issues before they happen. The ad reframes business power as competence, not posturing, and ends with the tagline: “The New Power Move℠.” The […]
FedEx | Eye Contact
A wide-eyed, awkward businessman tries a series of “old school power moves” to appear dominant—like unblinking eye contact and overly familiar greetings. Each attempt backfires, making him look more creepy than confident. His antics are contrasted with Liz, a calm and competent colleague. When he panics over a complex customs issue, Liz has already solved […]
FedEx | The Real Power Move
We see a montage of “corporate power moves”: a man locking eyes in an overlong handshake, a woman arriving late on purpose, a founder in a hoodie at a boardroom table, and even a CEO holding a meeting in a steam room. Then comes the twist—the narrator reveals the real power move: using FedEx to […]
Basis Technologies | Welcome to the New Golden Age of Advertising
Set in a stylish, retro ad agency, an executive explains that the glamorous ideal of her industry is a myth. The reality is a mess of “wildly inefficient processes” and manual spreadsheets burning out her team. After introducing Basis, she tosses the old files as the office transforms. Basis is presented as a central operating […]
Skedda | Book Any Space in the Modern Workplace
Sam arrives at a busy office only to find his favorite desk already taken. What follows is a silent, dramatic standoff with his coworker, ending when she smugly holds up a sign that reads, “I GOT HERE FIRST.” Defeated, Sam leaves. The ad then introduces Skedda. With the platform, Sam can book a desk from […]
Zendesk | Sh*t Support Agents Say
A support agent in a headset rattles off an endless stream of clichés customers have heard a thousand times: “Have you tried turning it off and on again?” … “Can I put you on hold for just a sec?” … “I’d feel the exact same way if I was in your shoes.” He recites them […]
Apple | Writing Tools
Warren, a weary office worker, struggles to draft an important email to his boss. His message is clumsy and loaded with awkward slang like “zhuzhing” and “big enchilada.” With a single tap of Apple Intelligence “Writing Tools” on his iPhone, the draft instantly transforms into a polished, professional email. His boss reads it and looks […]
Snowflake Inc | Secret AI Agent
A CEO demands his dev team “whip up” a working AI agent in just three hours for a board meeting. Knowing it’s impossible, the team decides to fake it. They cram into a supply closet, with one dev eavesdropping through a vent and relaying the board’s questions while the others type answers on a laptop. […]
Snowflake Inc. | Quick Numbers
Data analyst Eva sees a Slack message she dreads: “PHIL – INCOMING!!!!!!” Phil from marketing is on his way for “quick numbers.” To avoid him, she stages a full-blown escape. She darts through the office like a secret agent, crawls through vents, and ends up stuck in a vending machine—all while her coworkers carry on […]
Reckon | All for Small
Inside a bustling bakery, a man receives a massive order—a dream come true for any small business. But instead of celebrating, he spirals into panic. Not about the baking, but about the mountain of admin tasks it will unleash: payroll, invoicing, and cash flow. His anxiety explodes into a chaotic, Broadway-style musical number. Covered in […]
SeekOut | Stay ready for what’s next.
A recruiter is split into two identical versions of himself, each tasked with filling the same role under pressure. One searches internal talent, the other external candidates. Both quickly drown in paperwork, getting nowhere fast. As frantic messages pour in from the team, a calm narrator cuts in. The recruiters, now wearing tinfoil hats, confess […]
Goldcast | Mindshare Marketing: Stop Sliming. Start Shining.
A woman is relaxing on her couch when she’s suddenly interrupted by a pushy salesman—literally drenched in green slime. He knows her personal details, spams her with intrusive pop-ups, and even blasts a megaphone in her face as she tries to ignore him. Then a senior executive steps in, explaining that this kind of sales […]
Webflow | The naysayer
A developer sits at his desk late at night, surrounded by glowing screens of code. On the phone with an unseen client or marketer, he looks exhausted as he repeats the same word over and over: “No… no… no way… nope… no.” The moment perfectly captures creative ambition running headfirst into technical limitations. Finally, an […]
Webflow | Post-launch revisionist
A boss sits in a meeting, praising his team for launching a new website. But then he drops the nightmare request: he had a dream the site could be “better.” Without offering clear feedback, he casually asks the team to implement his vague, dream-inspired changes—and to have something ready by tomorrow. Completely oblivious, he finishes […]
Webflow | Code conversationalist
A developer is working late, surrounded by glowing screens of code. An unseen colleague casually asks him to “update a rollover” (a hover effect). Instead of giving a simple answer, he rattles off two impossibly long strings of CSS code, asking which one they mean. The scene cuts off before the question can be answered. […]
Lusha | Scared of Sales Quotas?
The story begins like a horror movie. A salesman sits alone in the dark, paralyzed with fear as a sinister whisper creeps into his ear: “Scared of missing your monthly sales quotas?” Just as the tension peaks, the atmosphere flips. Bright lights flood in, cheerful music plays, and the “villain” is revealed as nothing more […]
Superside | This Designer Is Dead Tired
Two detectives arrive at what looks like a murder scene. On the floor lies a young graphic designer, collapsed from sheer exhaustion. The detectives quickly determine the “cause of death” isn’t foul play but overwork and malnourishment. One detective mutters, “They should have used Superside.” When his partner asks what that means, he explains Superside’s […]
Superside | Missing out on life? Try Superside
A man stays late at the office, stuck finishing a big design project. His coworker invites him out, but he declines. The next morning, that same coworker returns to work looking disheveled but triumphant. He recounts his unbelievable night out—complete with a private jet, skydiving, and even hanging out with a celebrity. Meanwhile, the man […]
SurveyMonkey | Avoid Messy Marketing Mistakes
A confident executive proudly unveils a new logo for the American Dental Society. At first, the audience leans in with anticipation. But as the camera pans to the design, the truth is revealed: the abstract image looks shockingly inappropriate. Gasps ripple through the crowd. Some people squirm, others look away, and one even spits out […]
Vonage | Clue
We meet a mustachioed man styled like a 1970s detective. His office is in chaos, with papers scattered and a conspiracy board covered in red string. Why? He’s obsessively trying to solve an impossible CAPTCHA. After a manic “Eureka!” moment, he types in his solution—only to be met with the dreaded “Incorrect” error. In total […]
CrowdStrike | Financial Services
A financial services office looks calm—until the narrator asks: “But what if they hadn’t used CrowdStrike?” Suddenly, spider-like cyber monsters flood the room. They leap over desks, hijack screens, and send employees into chaos. Just as the invasion peaks, the narrator calmly pulls out a tablet, activates CrowdStrike, and the creatures are instantly trapped in […]
Maersk | Don’t trust the numbers . Just another day in logistics
A woman in a boardroom proposes a plan built around a shipment arriving that week. Her manager, Merlin, shuts her down immediately, citing a gloomy 45% ocean reliability rate. A junior colleague mentions that Maersk recently announced a major reliability improvement. Merlin dismisses him with condescension. Moments later, another manager confirms the junior’s data is […]
IBM | AI that works across your business
A simple animation shows a man at the gym who only trains his right arm. He curls, presses, and lifts until one bicep becomes comically oversized while the rest of his body stays weak. Proud of his imbalance, he flexes in the mirror. Text asks: “Only getting isolated results?” The ad then pivots to show […]
KlientBoost | Ready to Shed One of Your Marketing Hats?
Marketing manager Amy talks about the challenges of her role while wearing a ridiculous tower of hats. Each hat represents a responsibility—“Social Media,” “PPC,” “SEO,” “Strategy,” and more. The pile keeps growing: a sombrero, a disco ball, even a drink umbrella. Simple tasks like walking or taking a call become impossible. Eventually, Amy collapses under […]
Paychex | SECURE Act 2.0 Tax Credits
Three small-business owners share a simple goal: do right by their teams. An office manager, a restaurant owner, and a woodworker explain how Paychex—already their payroll partner—helped them add retirement plans and take advantage of Secure Act 2.0 tax credits. The spot highlights Paychex as the #1 401(k) provider and reframes the brand as an […]
ExtraHop | Security Uncompromised
The ad opens in a high-tech security operations center. Analysts monitor multiple screens as cyber threats unfold in real time. A tense, cinematic score underscores the urgency. Visual overlays highlight attacks in progress, with lines of code and network diagrams flashing across the screen. The voiceover explains that while attackers are evolving faster than ever, […]
Atlassian | It starts with Jira!
A team of innovators stands proudly in a high-tech workshop with a futuristic, egg-shaped vehicle. The ad then flashes back to show how they got there. Through a fast-paced montage, engineers, designers, and managers collaborate across locations. They constantly reference Jira to track progress, fix code, and update designs. Simple animated icons—code, lightbulbs, checkmarks—visualize their […]
Atlassian | Jira Service Management
A calm man sits in a coffee shop. He tells a colleague how well his teams work with Jira Service Management. His colleague arrives late, looking stressed. She has a pen stuck in her hair and suddenly gets a nosebleed. Outside, her angry team protests. They throw paintballs and hold signs asking for faster approvals. […]
Atlassian | Rovo
In a modern office, employees are baffled by a new hire called the “newbie,” who is impossibly brilliant and fast. He instantly completes tasks for colleagues—writing a blog post, drafting a job description with interview questions, and generating a marketing campaign. His work is so good that the company launches a project three months ahead […]
SurveyMonkey | Analyzing Your Survey Results
SurveyMonkey skips complex technical demos for a simple, small-business focus.This 2D animated video uses colorful, cartoon-style visuals—coffee shops, laptops, and charts—to show customer feedback and actionable insights. The result is a clean and approachable pitch. SurveyMonkey comes across as an easy, essential tool for small businesses making data-driven decisions. The Explainer Formula (That Converts) Problem-first […]
Lattice | Performance Management Employees Love
Lattice takes on one of the most universally disliked workplace rituals: the annual performance review. Through a mix of friendly 2D animation and a sleek product demo, it proposes a better, continuous approach to employee feedback. The video begins from the employee’s perspective—highlighting the emotional need for regular recognition, growth, and alignment with company goals. […]
Briza | Briza in Action
Briza uses clean, minimalist 2D animation to tackle a big B2B challenge: the inefficiency of serving small business insurance clients. Through smart visual metaphors like a draining hourglass and a cityscape of businesses, it highlights how manual underwriting wastes time and resources. By showing a smooth digital workflow from application to payment, the video positions […]
IBM | Introducing the new IBM Security QRadar Suite
IBM showcases QRadar Suite with a clean, abstract style. Instead of a traditional demo, the video uses minimal 3D shapes—lines, circles, and grids—to show cybersecurity concepts like detection and unification. The story moves from a bright abstract world to a sleek dark-mode UI, positioning QRadar as a modern and intelligent security solution for large organizations. […]
Microsoft | Understand Your Business with Microsoft 365 Copilot Chat
A new employee struggles during a meeting as his boss speaks in an endless stream of corporate acronyms—BXD, PXP, GDC. The acronyms literally swirl around his head, creating a chaotic visual of confusion. He quietly types a prompt into Microsoft Copilot, asking it to decode the terms and summarize his action items from a notes […]
Microsoft | Analyze Content Quickly and Securely with Microsoft 365 Copilot Chat
A young employee works late when his boss asks him to create a gluten-free version of their company’s top-secret sauce recipe. He uses Microsoft Copilot to generate it instantly. Suddenly, a life-sized burger mascot—the embodiment of the company’s brand—appears, looking worried about the safety of the recipe. The employee reassures it, “It’s all good. I’m […]
Microsoft | Enterprise Data Protection Included with Microsoft 365 Copilot Chat
A man opens the office fridge and spots a perfect cupcake with a note: “Do Not Touch! – CAROL.” As dramatic opera music swells, he reaches for it anyway. Suddenly, a disembodied hand slaps his away, followed by another wagging a finger in warning. The screen fades to the tagline: “Your business is your business. […]
Microsoft | Smarter Meeting Prep with Microsoft 365 Copilot Chat
A team scrambles to prepare for a critical meeting in a dimly lit conference room. Their boss asks them to predict tough questions they might face, but they have no answers—one even jokes about faking a power outage. In desperation, a teammate uses Microsoft Copilot to analyze their budget report. Copilot instantly lists potential risks, […]
Microsoft | Complete Tasks with Help from Microsoft 365 Copilot Chat
A woman walks through a colorful office wearing a single blue bowler hat. Every time a colleague gives her a new task—social posts, audience analysis, talking points—another hat magically stacks on her head. The pile grows tall and wobbly, showing how overwhelmed she feels. She sits at her desk, opens Microsoft 365 Copilot, and delegates […]
Atera | Atera’s AI explainer
Atera takes a bold approach, opening with the statement: “IT is broken.” The video uses a dark, minimalist line-art animation to show the frustrations IT teams face—forgotten passwords, faulty devices, and endless support tickets. Midway, it introduces Atera’s AI-powered platform as the solution. Instead of reacting to problems, IT can finally work proactively. The sleek […]
UKG | Back to the office
UKG uses humor and contrast to show how chaotic people management can feel. During a casual lunch, a woman asks her coworker how returning to the office is going. While he says everything is “hectic but under control,” the ad cuts to his internal reality: employees mobbing him with questions, his desk collapsing under sticky […]
Pipedrive | We Make Sales Easy
Pipedrive uses minimalist 2D character animation and a clean line-art style to highlight its philosophy: a CRM built by salespeople, for salespeople. The video avoids feature overload and focuses on clarity and action. Abstract metaphors, like a puzzle cube representing goals, break into simple, daily blocks. Combined with a clean UI demo, the video positions […]
