Microsoft 365 | Turn Data into Insights
A businesswoman is negotiating a contract when the client pushes for a lower price. Instead of guessing, she turns to Copilot in Excel for guidance. Using her company’s data, Copilot calculates her minimum acceptable price and suggests alternative deal structures. Armed with those insights, she proposes a revised offer that satisfies both sides. The deal […]
Microsoft 365 | Simplify data with Copilot in Excel
An NFL scout stands on a foggy football field watching prospects run drills. Instead of manually sorting through player data, he uses Copilot in Excel to analyze a large spreadsheet. By typing simple prompts, he quickly narrows down the best linebacker prospects, compares leadership qualities, and identifies top performers. Within seconds, Copilot delivers the insights […]
HubSpot | Is Your Brand Showing Up in AI?
A business owner checks his company’s AI visibility score and realizes almost nobody can find his brand through AI search tools. His visibility score sits at just 12%. Using HubSpot AEO (AI Experience Optimization), he tracks how often his business appears across platforms like ChatGPT, Gemini, and Perplexity. The software highlights gaps in his content […]
Deloitte | Who We Are
The ad follows a fast-paced montage of professionals working across different industries. We see executives, engineers, creatives, and construction workers solving real-world problems. The visuals move from office desks to solar farms, classrooms, robotics labs, and aerial shots of entire cities. One moment shows a child receiving a 3D-printed prosthetic hand. Another highlights large-scale renewable […]
PacBio | Weird Ideas for a DNA Sequencer
A PacBio marketing team sits in a boardroom trying to figure out how to advertise their new benchtop HiFi sequencer, Vega. They test several ad concepts. One is a straightforward technical pitch. Another is an emotional campfire scene featuring the real CEO singing about genomics. A third idea turns into a dramatic black-and-white art film. […]
Skedda | No More Musical Chairs at the Office
In a modern hybrid office, three employees are told there are only two desks available for the day. Instead of calmly figuring it out, the situation instantly turns into a full-scale game of musical chairs. The employees circle a conference table while coworkers cheer them on like spectators at a sporting event. When the music […]
Upwork | Up We Go
A cinematic montage follows professionals who are being pushed back toward traditional office expectations. Gina, a CEO leading a remote-first company, is told her approach is “not how we do things.” She rejects it, insisting, “We need to evolve.” Paul, a developer working by the coast, faces pressure to return to full-time office work. Instead […]
ZoomInfo | Marc
A salesperson is on a discovery call with a potential client when a ZoomInfo alert appears on his screen. The notification reveals that the client recently discussed “tech stack overlaps” and “cost reductions” during an earnings call. Using this insight, the salesperson instantly changes his pitch to focus on those exact challenges. Moments later, an […]
Cloudflare | Everywhere Security
A man in a suit walks through a dark, digital space. Floating around him are glowing cubes. Each cube shows a different work environment. A café in Boston. A beach in Bali. A server room. A warehouse. Every cube represents part of a modern business. He explains that work is no longer in one place. […]
Cloudflare | DDoS Protection, WAF, CDN and more
A woman sits at a desk and introduces the old dial-up sound: “Ee-yah.” She calls it the “sound of the future.” Then quickly makes the point—it’s outdated. She stands up and walks through a series of sliding-door scenes. A cat-video creator. A financial institution. A fast-growing startup. Different worlds. Same need: speed, security, reliability. She […]
Cloudflare | Calm the chaos with the connectivity cloud
A team works in a modern office. At first, everything feels normal. Then the camera pulls up. The office repeats. Again and again. People duplicate. Screens multiply. The space bends and spins. We see hackers. Endless calls. Workers everywhere. Everything feels out of control. Then—cut. Back to one man at his desk. He clicks “enter.” […]
Brex | Things just got real AF.
A cinematic boardroom dinner sets the tone. Two business leaders sit at opposite ends of a long table. The conversation is styled like a prestige drama. They discuss a $5.15B acquisition involving Brex and Capital One. The dialogue moves fast. Stock structure. IPO strategy. Scaling potential. The woman lists major companies using Brex, including TikTok […]
Maersk | Image if a restaurant was like shipping
The ad asks: “What if a restaurant worked like shipping?” A high-end restaurant becomes chaotic. Customers receive huge binders just to order food. One customer gets “rolled” out into a rainy alley due to overbooking. A scooter drives through the dining room. Soup prices keep changing. Extra fees appear on the bill. At one point, […]
Semrush | Make a splash in your industry with smart marketing tools
A marketing team is on a video call with their CEO, Charlotte. She’s a young child wearing a sun hat and sunglasses at the beach. Whenever the team mentions corporate terms like “pain points” or “competitors,” the child CEO screams and interrupts. The lead marketer quickly opens Semrush and shows a “Competition Map” and “Traffic […]
Semrush | Drive your business forward with measurable results
Two marketing colleagues prepare nervously for a big presentation, reminding themselves to “talk to him like he’s a five-year-old.” The CEO, Dean Dinkins, bursts into the boardroom in a tiny electric car, wearing sunglasses and acting like a high-powered executive. As the team presents their Semrush data—covering competition mapping and traffic strategy—he quickly gets distracted […]
Semrush | Show proof of concept with powerful marketing data
Two marketing professionals walk through an office, clearly nervous about presenting results to their CEO, Mr. Johnson. One suggests they should “just explain it to him like he’s a child.” They enter the office to find that the CEO is literally a child in a suit, standing on his desk and shouting demands like “better […]
Splunk | Hidden Value
Everyday business moments are transformed with magical realism. A man pours coffee that turns into liquid gold. Warehouse workers open a truck and find colorful butterflies instead of boxes. A simple payment transaction sets off fireworks, and a lab scientist watches a drop of liquid become a pile of diamonds. The ad explains that this […]
ZOOM | More than Zoom
Legendary soccer commentator Andrés Cantor opens the ad with his iconic call. However, instead of shouting “Goal,” he stretches out “ZOOOOOOM!” The dramatic delivery immediately sets the tone. From there, the ad shifts into a fast-paced walkthrough of Zoom’s expanded platform. First, it highlights Zoom Team Chat for cross-channel communication. Then, it shows Zoom AI […]
Perimeter 81 | Welcome To The Secure Cloud
An IT professional sits alone in a dark, cramped server room. The space feels outdated and stressful. A flashing “DATA BREACH” alert lights up the room. Suddenly, a woman named Chloe appears on his monitor. She wears a professional suit, but she also has oversized butterfly wings and carries a glowing wand. With a wave […]
ADP | Assist Agents
A woman sitting at a coffee shop receives a push notification from ADP Mobile. It reads: “David Smith may be at risk of leaving.” She opens the alert and sees that David, a high performer, is below the salary benchmark and carries a 73% turnover risk. The data suggests he could leave soon. Instead of […]
UKG | When Work Works, Everything Works
“Work” is personified as a clingy, boundary-crossing partner. The ad opens with people waking up to alarms that literally say “WORK.” Email notifications float across breakfast tables. Commutes are interrupted. Work admits it has boundary issues. It texts employees “You up?” at 3:39 AM. It constantly demands attention. The relationship feels unhealthy and exhausting. Then […]
UKG | WFM Demo
Robert Abara, the COO of a hotel group, opens with a simple insight. Data is useless if it does not provide clarity. The ad then flashes back to the “old way” of managing schedules. A wall covered in sticky notes represents the chaos. Managers scramble to cover shifts. Employees call out for reasons like a […]
Island | The Enterprise Browser
First, a narrator explains a simple point. Web browsers were built for consumers. They were not built for enterprise work. Over time, however, browsers became the main place people work. As a result, problems started to appear. Next, the ad shows office workers struggling. Security pop-ups appear constantly. VPN alerts interrupt them. Virtual machines slow […]
ServiceNow | What is ServiceNow’s AI Control Tower?
Two colleagues, Patty and her coworker, walk through a pristine, high-end office discussing the impact of ServiceNow’s AI Control Tower. What sounds like casual workplace banter quickly turns into a list of concrete wins. They mention a 53% reduction in customer service queues and explain how AI agents can now be actively “steered” toward high-impact […]
Perk | Less This More That: The CFO’s Revelation
A CFO named Tom is scrambling to prepare final numbers for a board report. His screen fills with chaos: spreadsheets labeled Final, Final_v2, and Final_FINAL, alongside frantic chat messages debating mismatched totals and duplicate expenses. The pressure escalates as more notifications pile up. In parallel, another CFO, Joy, receives the same request. Instead of panic, […]
IBM | Let’s put smart to work
A team of IBM consultants takes “attention to detail” to a comical extreme while working with a furniture retailer. They measure air velocity inside ventilation shafts, use tape measures on warehouse shelving, and physically jump onto sofas to test firmness. One consultant is even buried up to his neck in packing peanuts to confirm the […]
Veeam | Don’t let your cybersecurity budget be slashed
In a dark, modern boardroom, an executive informs his IT lead, Sam, that her cybersecurity budget is being cut—first by 10%, then by 20%—to fund AI research. As he speaks, a masked intruder wielding two knives quietly appears directly behind him. Sam is visibly terrified, but the rest of the board remains completely unaware of […]
Veeam | Make Cybersecurity Less Alien for Your C-Suite
A technical presenter stands in a boardroom explaining cyber risk quantification to a group of executives, using dense jargon like MFA, privileged accounts, and lateral movement. The executives stare back, bored and confused, until one finally admits the truth: “Honestly, it’s all aliens to me.” That metaphor becomes literal when the presenter begins to physically […]
Adverity | Make Data Extraordinary
A man named Alan walks through a quiet office while coworkers whisper in awe, wondering if he is “a myth.” It’s revealed that Alan manages all of the company’s marketing data. Everyone relies on him. Campaigns don’t launch without him. The worship escalates.Coworkers claim they’ve named dogs and children after Alan. One even has a […]
Check Point | Exposure Management, Protecting You From Exposures
A woman in a modern office watches her boss walk past wearing a bright yellow blazer.She sends a sarcastic message to a colleague about it — and instantly realizes she hit Reply All. The situation escalates into a futuristic Security Operations Center.Digital analysts flag the email as a threat and race against the clock.Seconds before […]
Workday | Competitors
A team is on a tense video call trying to figure out why they keep losing to competitors. Rob, sitting alone in a glass-walled office, calmly points out the real issue: the competition has a better finance system. The people on the call start repeating phrases like “finance system” and “better decisions faster” in a […]
Webflow | Friday afternoon “ask”
At 4:38 PM on a Friday, a manager named Roger approaches a designer, Grace, with last-minute changes for a live website. He uses vague, familiar client language — asking for buttons that feel “more elegant” but still have “a bit of pop.” While Roger continues explaining with frantic hand gestures, Grace calmly makes the changes […]
Semrush | All Your Marketing Tools In One Place
A fast-talking, charismatic host moves through a retro-styled office, speaking directly to “full-stack marketers” who are burned out from juggling SEO tools, ad platforms, content software, and analytics dashboards. He dramatizes the frustration of paying for multiple subscriptions that don’t actually move results. Semrush is introduced as the fix: a single, all-in-one platform. A giant […]
VistaPrint | Wrexham Merch Merch
Rob McElhenney and Ryan Reynolds appear on a video call discussing a “good problem”: Wrexham AFC has completely sold out of merchandise. Demand is so high that fans can’t buy official gear. Rob proposes a solution using their sponsor, Vistaprint. Instead of restocking, they create “Wrexham Merch Merch”—official products that feature high-resolution photos of the […]
Lenovo | “Chad”
An IT administrator recounts the legend of “Chad,” a user who is absolute murder on machines. The spot plays like a war story, cutting through a montage of Chad’s tech-destroying habits: scorching a laptop on a hot plate, tumbling down concrete stairs, getting a screen crushed by elevator doors, and letting his bulldog chew on […]
Cisco | “The Hacker”
A smooth, well-dressed man represents the “hacker.” Instead of hiding in a basement, he casually strolls through secure offices, relaxes in boardrooms, snaps selfies with sensitive data, and even meddles with a live soccer match. He’s everywhere — confident, charming, and unchecked. That is, until he tries to enter a corporate building and is instantly […]
Navan | Are you a strong CFO?
A CFO sits at his desk attempting to meditate, repeating the mantra, “I am a strong CFO.” A calm voiceover reassures him that he is in control of company travel expenses — until he breaks character and admits he’s completely overwhelmed. As he spirals, chaotic expense examples appear on screen: Sarah flying economy plus, Mikey […]
QuickBooks | Outdo it – Lily’s Catering
Inside a fast-paced professional kitchen, a chef stays focused on cooking while animated, glowing line-art characters quietly work in the background. These characters represent AI agents handling back-office tasks like tracking employee hours and preparing payroll. Notifications appear to confirm tasks are completed without interrupting her workflow. The voiceover refers to this invisible help as […]
ServiceNow | ServiceNow breaks down the walls for total AI control
In a dark, wood-paneled boardroom, Idris Elba voices a familiar frustration. Companies have poured billions into AI — yet nothing actually works together. As his frustration peaks, the boardroom physically cracks apart.Walls retract. Floors split. The space collapses. Behind it is a bright, open, modern office where teams are already moving in sync. Nick, ServiceNow’s […]
Monday.com | Become the best manager with monday.com
A man stands in front of a wall filled with framed “Employee of the Month” photos. Every single one of them is him. He explains that Monday.com is the reason. He walks through how his team used to work with clunky spreadsheets and slow processes. Leadership wasn’t unhappy — they were just “satisfied.” Then leadership […]
Anaplan Inc | Decisions, Decisions
A charismatic host known as the “Business Genius” walks briskly through a busy office, outlining the high-stakes challenges modern businesses face. He warns that a single wrong decision can cause a “share price faceplant.” As he moves, employees are shown using Anaplan to surface insights and make confident calls. The ad repeatedly undercuts its own […]
CrowdStrike | Move Faster
A confident woman walks calmly through a busy city while everything around her moves at impossible speed or freezes in time. Crowds blur past her. Objects hang mid-air. She speaks directly to the camera, explaining that as AI accelerates business, security must keep up. While the world spins out of control, she remains calm and […]
ServiceNow | That was security then, this is ServiceNow
Nick gets an email making him a hiring manager and immediately spirals into chaotic excitement. He races to HR lead Kate, who is calmly meditating. She explains that ServiceNow’s AI has already started the entire hiring process — sourcing candidates, scheduling interviews, and even finding an alternative equipment supplier. Relieved, Nick sprints away in joy… […]
ServiceNow | Security built for the AI era
Nick proudly tells Taylor, the cybersecurity lead, that he spotted the company’s phishing “test.” Taylor informs him it wasn’t a test — it was a real attack. Nick instantly panics, admitting he clicked the link “a bunch of times” and worries he’ll be fired “again.” Taylor stays calm. She explains that ServiceNow’s AI already detected […]
Kinsta | Your Stress-Free WordPress Host
A woman is working late at night as holographic charts and chaotic data dashboards explode from her laptop. She’s overwhelmed, exhausted, and clearly stuck. On her desk, a tiny toy robot—the stand-in for chatbot support—utters the most useless line imaginable: “I didn’t get that.”Then everything shifts. The chaos fades. Her screen becomes clean and simple. […]
Kinsta | Real Human Support Makes All the Difference
A man in an office is impressed by how smoothly his Kinsta dashboard works. A colleague tells him to try the live chat. He dismisses it, assuming it’s another useless chatbot. She casually replies that it’s a real person named Marcus, who she “talks to sometimes.” He pauses, looks at her suspiciously, and asks: “Are […]
Kinsta | Enterprise Security That Works
A developer is furiously attempting to hack into his own company’s website. Two colleagues watch him with mild amusement, explaining that ever since the switch to Kinsta, he’s been treating the platform’s security as a personal challenge. Every attempt ends the same way: “Access Denied.” Eventually, he collapses in defeat. His coworkers shrug, completely unconcerned, […]
Kinsta | Built For Speed
A woman celebrates how fast her company’s website has suddenly become. When a colleague asks what changed, she says, “We switched to Kinsta.” The colleague immediately launches into a rapid, overwhelming stream of technical jargon — edge caching, Cloudflare layers, global data centers. The first woman just blinks, smiles, and says, “I understood none of […]
ZoomInfo | Winners don’t wait for leads
A sales team is dreading an upcoming all-hands meeting because performance is down. Throughout the day, different reps quietly use ZoomInfo’s voice-activated AI in their earbuds and phones. The AI identifies prospects who are actively browsing pricing pages, surfaces the perfect case study during a live objection, and even calculates how a manager can still […]
Upwork | Stop Doing Everything. Build Your Customer Support Team
Jessica sits on a large office staircase, rapidly answering customer support messages as notifications flood her phone. She looks tense and overwhelmed. The manager in the green jacket approaches and asks if she’s now acting as the entire support team. He reminds her, “You’re the boss. You’re not the whole support department,” and shows her […]
