SysAid | Experience AI Agents that adapt
An IT manager walks into the office dressed for a camping trip. He carries a tent, a lantern, and wears a headlamp. He tells the team that 34 new employees start today. That means devices to configure. Access to grant. Tickets to answer. He expects long nights, cold coffee, and pure survival mode. Then a […]
Anaplan, Inc. | Finance Analyst
A narrator contrasts two finance departments. First, we see “their” team. They work late into the night in a dim office. Spreadsheets stack up. Coffee goes cold. The environment feels tense and reactive. Then we meet “this” team, powered by Anaplan. The lighting is bright. The workspace is calm and organized. When a senior manager […]
Anaplan, Inc. | Anaplan AI Supply Chain Analyst
A narrator walks through a bright, modern office and contrasts two supply chain teams. First, we see “their” team. That team operates in a dark, frantic environment. Employees spin in their chairs. Phones ring. Weather delays and demand swings create chaos. Everyone reacts in real time. Then the camera shifts to “this” team, powered by […]
Perimeter 81 | Welcome To The Secure Cloud
An IT professional sits alone in a dark, cramped server room. The space feels outdated and stressful. A flashing “DATA BREACH” alert lights up the room. Suddenly, a woman named Chloe appears on his monitor. She wears a professional suit, but she also has oversized butterfly wings and carries a glowing wand. With a wave […]
37signals | Make progress, not puzzles
A man stands in a workshop beside a chaotic bulletin board. Papers overlap. Photos hang loosely. Red strings crisscross the wall like a conspiracy map. He explains that this “mysterious mixture of messaging” reflects how many businesses actually communicate. Emails, chat threads, and sticky notes blend into confusion. Then he flips the board. In its […]
Base44 | Nina Saw the Big Game
Nina is trapped in the office kitchen with an awkward colleague. He rambles about a sports game and a party she did not attend. The conversation drags on. Looking for an exit, Nina opens Base 44 on her phone. She types a simple prompt: “Fake call from my mom.” Immediately, her screen lights up with […]
Base44 | “It’s App to You”
Nina sits in an open-plan office and casually announces that she has built a budgeting app. Her colleagues are stunned. One immediately says it is impossible because “Nina can’t code.” Instead of arguing, Nina demonstrates the platform. She types a simple text prompt requesting “financial reports.” Instantly, the system generates a polished, visual dashboard. The […]
Wix | The New Way to Create
A furniture designer sits at her computer and describes her vision out loud. She types: “I need a website for my handmade furniture business. Each piece is unique, colorful, and ready to sell.” Instantly, Wix Harmony generates a complete site structure. Sections appear. Layouts form. The design looks polished and professional. She refines the mood […]
HP | PrintOS Productivity Power Pack
A man walks alone through a quiet, dimly lit industrial warehouse. He carries a tablet and opens the HP PrintOS app. He taps a feature labeled “Productivity.” Instantly, he multiplies into four identical versions of himself. The clones perform a brief, synchronized dance move. Then they split up and begin operating multiple large-scale printing machines […]
HP | OmniBook X Flip
A developer sits at a sleek office desk wearing oversized “Power Armor” shoulders from the Fallout video game series. The setting blends reality and imagination. His desk becomes a surreal mix of work and play. Animated soccer players run across the surface. Vault Boy figurines appear beside his keyboard. The digital and physical worlds collide. […]
ADP | Assist Agents
A woman sitting at a coffee shop receives a push notification from ADP Mobile. It reads: “David Smith may be at risk of leaving.” She opens the alert and sees that David, a high performer, is below the salary benchmark and carries a 73% turnover risk. The data suggests he could leave soon. Instead of […]
CAKE.com | The one with the chopsticks
A man lies flat on the floor trying to retrieve a lost earbud from under a heavy dresser. Instead of using a practical solution, he grabs a pair of wooden chopsticks. As he strains to reach the earbud, he chants motivational affirmations about “overcoming obstacles.” The effort becomes dramatic and intense. Sweat builds. Frustration rises. […]
CAKE.com | Even cavemen know it
A group of ancient humans gathers around a fire inside a dark cave. The atmosphere feels cinematic and quiet. Shadows flicker across the stone walls. One caveman walks deeper into the cave holding a torch. As he scans the walls, he reveals traditional prehistoric paintings of animals and hunters. Then he finds something unexpected. Engraved […]
NinjaOne | Beat IT Misery with Autonomous Patching
A new IT specialist arrives for his first day, already anxious about “Patch Tuesday.” He expects chaos, late nights, and endless support tickets. When he mentions the usual fire drills, his colleague calmly explains that this company uses NinjaOne. The ad suddenly shifts into a nightmare sequence. Employees scream. Blue screens flash. Hardware smashes against […]
Ramp | Complete the mission in a faction of the time
A stressed businessman sprints through a dark parking garage to meet a mysterious operative in sunglasses. He is panicked. He needs more time to close the books. The operative calmly explains that he does not need more time. He needs more of himself. The trunk of a car opens to reveal a high-tech “Accounting Agent.” […]
Ramp | Multiply What’s Possible
An accountant, played by Brian Baumgartner from The Office, sits buried under a mountain of paper receipts and spreadsheets. The office feels cramped and chaotic. He looks overwhelmed. He discovers Ramp and clicks “Get Started.” Immediately, something changes. He is multiplied. Dozens of clones appear across the office. One scans receipts with a phone. Another […]
UKG | When Work Works, Everything Works
“Work” is personified as a clingy, boundary-crossing partner. The ad opens with people waking up to alarms that literally say “WORK.” Email notifications float across breakfast tables. Commutes are interrupted. Work admits it has boundary issues. It texts employees “You up?” at 3:39 AM. It constantly demands attention. The relationship feels unhealthy and exhausting. Then […]
UKG | WFM Demo
Robert Abara, the COO of a hotel group, opens with a simple insight. Data is useless if it does not provide clarity. The ad then flashes back to the “old way” of managing schedules. A wall covered in sticky notes represents the chaos. Managers scramble to cover shifts. Employees call out for reasons like a […]
Atlassian | Teamwork Collection: It’s a Team Changer
A company hires actor Zach Woods as a “Celebrity Team Changer” to transform the organization. He arrives with confidence and theatrical energy, promising to “rip up the status quo.” At first, his tactics seem bold. He builds a detective-style string board filled with abstract “visions.” He loudly announces that he has “defeated meetings.” However, the […]
Atlassian | AI That Knows Your Company’s Business
Beth sits alone in the office at 7:00 AM, struggling to draft a Q2 growth strategy. The room is quiet, and the pressure is visible. She clicks “Ask Rovo.” The narrator explains that Rovo draws from the best minds inside the company, both past and present. The ad then visualizes those minds. “Gerry from Accounting” […]
Snowflake Inc. | Snowflake Powers Team USA
A young boy sits in his bedroom carefully tracking weather data from a TV report. He writes down snow depth, wind speed, and temperature in a notebook. His curiosity feels intense and methodical. He heads outside to a snowy hill with a small sled labeled “Snowflake.” Using a stopwatch, he times a teddy bear’s descent […]
Zapier | Making your AI transformation real
A manager explains that his company set out to launch an ambitious AI transformation. However, instead of groundbreaking automation, they ended up with “Al” — a regular guy with a mustache and a tie. While the company’s official AI pilot programs stall, Al casually eats sandwiches and wanders the office. The strategy sounds impressive. The […]
Rubrik | Take That, And Rewind It Back
A company unleashes autonomous AI agents to boost productivity. However, the agents quickly spiral out of control. They begin placing massive orders for thousands of paperclips, flooding the office with unnecessary shipments. Boxes stack up. The clutter spreads. The situation becomes chaotic. An employee explains that they brought in Rubrik to fix the mess. Suddenly, […]
Rubrik | When AI Agents Go Awry
In a modern office, an employee introduces a new “AI Agent.” He is personified as a man in a shiny silver jacket who promises to supercharge productivity. At first, the agent appears efficient. However, his behavior quickly becomes unsettling. He counts support calls down to exactly 30 seconds. He answers complex tickets with a single […]
Asignet | top tech companies save millions each year with Expense Management.
An enthusiastic employee walks her skeptical colleague through Asignet’s AI-powered invoice verification tool. She highlights a small discrepancy first. A contractor has been overcharging by 40 cents per unit. Then she uncovers something bigger. The company has been paying for a former employee’s cell phone plan for three years after he left. With one click, […]
Webflow | Why AI Can’t Find Your Brand
A man sits alone in a stark red room while a loud “Intruder” alarm blares around him. He urgently turns to an “AI Answer Engine” for help. The AI is personified as a calm man sitting behind a desk, completely unfazed by the chaos. The man asks a simple question: how do I turn off […]
Intuit QuickBooks | Get tailored answers for your business
A global crisis erupts when the Tooth Fairy suddenly stops collecting teeth. Children around the world wake up to empty pillows and respond with outrage. News reports cover the meltdown. Social media trends with #ToothGate. Even a mock legal meeting shows children in business suits discussing a lawsuit for breach of contract. The reveal shifts […]
Wiz | CISO MUSICAL
A high-production, Broadway-style musical opens on the life of a Chief Information Security Officer. The stage fills with singers and dancers performing “Securing the Cloud,” turning an enterprise role into a full theatrical production. As the story unfolds, the CISO is overwhelmed from every direction. Dancers rush the stage holding giant blocks labeled with industry […]
Forescout Technologies | Illuminate and Defend
A group of IT professionals sits around a table playing a tabletop role-playing game called “Dungeons & Data.” A dramatic Game Master narrates the action as their corporate network is represented by a detailed office diorama. Each player embodies a real-world security role. One controls the “CISO,” while others act as researchers and SOC analysts. […]
Island | The Enterprise Browser
First, a narrator explains a simple point. Web browsers were built for consumers. They were not built for enterprise work. Over time, however, browsers became the main place people work. As a result, problems started to appear. Next, the ad shows office workers struggling. Security pop-ups appear constantly. VPN alerts interrupt them. Virtual machines slow […]
Rippling | Tim Robinson: I have to be paid?
A menacing businessman, played by Tim Robinson, delivers a dark, cinematic monologue that feels ripped from a prestige revenge thriller. The tone is intense. The stakes feel high. Then the performance abruptly stops. He pulls his manager aside, drops the villain act, and complains that he didn’t get paid this week. The manager explains the […]
Squarespace | Unavailable
Emma Stone stars in a surreal, black-and-white cinematic sequence set inside a solitary house on a rocky island. Alone with her laptop, she repeatedly attempts to register the domain emmastone.com, only to be met with the same cold response: “unavailable.” Her frustration escalates through a series of avant-garde vignettes. She roller-skates frantically through the house. […]
Squarespace | The Negotiation
Emma Stone sits in a production trailer with her assistant, negotiating over the phone with the person who owns the domain emmastone.com. The owner plays dumb, pretending he doesn’t know who she is in an obvious attempt to inflate the price. As the conversation drags on, it becomes clear he wants more than money. He […]
Salesforce | Big Game Ad: @MrBeast’s Vault
YouTube superstar MrBeast walks through a cinematic, high-tech vault filled with $1 million in cash. The opening feels more like a global game show than a traditional software launch. He announces a worldwide challenge. Viewers must solve a series of complex puzzles to win the money. To do that, contestants are introduced to Slackbot, Salesforce’s […]
ServiceNow | What is ServiceNow’s AI Control Tower?
Two colleagues, Patty and her coworker, walk through a pristine, high-end office discussing the impact of ServiceNow’s AI Control Tower. What sounds like casual workplace banter quickly turns into a list of concrete wins. They mention a 53% reduction in customer service queues and explain how AI agents can now be actively “steered” toward high-impact […]
Rippling | The Mastermind ft. Tim Robinson
A cinematic supervillain gathers his team to finally execute a long-awaited revenge plot. His secret weapon is revealed: Baby Breck, a pink, slimy monster. The plan immediately falls apart when the henchmen explain that Baby Breck hasn’t been onboarded yet—he’s still waiting for a laptop and health benefits. To make matters worse, the harness needed […]
Taboola | Time to Add Taboola to Your Mix 2
A digital marketer compares his pre-Taboola life to being a juggler with only two balls—symbolizing the limits of relying solely on social and search. Rising CPAs are personified by a boss literally breathing down his neck while he tries to eat a burger. The tension breaks as he introduces Taboola’s scale—600 million daily active users—and […]
Taboola | Time to Add Taboola to Your Mix
A confident digital marketer walks through an office explaining how she once hit a growth “wall” on social and search platforms. Her past self is shown stressed, disheveled, and surrounded by clutter. Her present self, powered by Taboola, is calm, polished, and in control. The ad highlights Taboola’s reach of 600 million daily active users […]
Stratasys | Vision Possible
Stratasys speaks directly to designers and dreamers who have long been held back by manufacturing limits. Through a cinematic montage, the ad showcases the Stratasys J850 3D printer creating objects that previously felt impossible: a multi-colored spherical puzzle, realistic 3D textures printed directly onto denim, and even a fully functional circular piano. Each scene emphasizes […]
Atera | It’s what IT ought to be 2
Tom, a relatable and slightly smug IT professional, explains how Atera has transformed his once-chaotic job into something that feels almost “magical.” As he walks through the all-in-one platform—covering RMM, helpdesk, automation, and predictive alerts—he casually celebrates his new “Employee of the Month” status. He also calls out the cost advantage of Atera’s per-technician pricing […]
Atera | It’s what IT ought to be 1
Tom, an IT professional, explains how Atera has made his job so efficient that it’s actually become “boring.” He performs a mock smoke cleanse in the office while reflecting on the “bad old days” of ticket overloads and literal laptops on fire. He walks through Atera’s feature suite—RMM, remote access, helpdesk, and predictive alerts—while enjoying […]
Intuit TurboTax | Now Taxes is Done For You
In this B2B video ad example, a small business owner runs a futuristic food truck called Intergalactic Pizza. He’s visibly stressed, staring at an inbox full of unanswered tax questions. Unsure what qualifies as a deduction, he connects via video chat with a TurboTax expert who specializes in his industry. The expert confirms that not […]
Squarespace | Skydive
A woman sits alone in her quiet kitchen and opens her laptop to search for a domain. As she types into the “find your dream domain” field, the world around her begins to react. Wind fills the room. Furniture slides. The ceiling starts to rip apart. When she enters skydiving.school, the kitchen completely explodes into […]
NAB | Rattlesnake
A small business owner works late into the night, buried under a chaotic pile of loose paper receipts. As the tension builds, the receipts begin to move on their own—slithering, stacking, and transforming into a menacing cobra made entirely of paper. Just as the “receipt snake” strikes, she calmly opens her NAB Business Account on […]
Perk | Less This More That: The CFO’s Revelation
A CFO named Tom is scrambling to prepare final numbers for a board report. His screen fills with chaos: spreadsheets labeled Final, Final_v2, and Final_FINAL, alongside frantic chat messages debating mismatched totals and duplicate expenses. The pressure escalates as more notifications pile up. In parallel, another CFO, Joy, receives the same request. Instead of panic, […]
Perk | Breakthroughs…almost
Iconic historical figures are shown on the verge of world-changing breakthroughs—only to be derailed by mundane travel and expense admin. Isaac Newton is moments away from discovering gravity when a coachman interrupts him with a Horse and Groom bill. Marie Curie is seconds from discovering radium when an assistant drops a stack of invoices due […]
IBM | Let’s put smart to work
A team of IBM consultants takes “attention to detail” to a comical extreme while working with a furniture retailer. They measure air velocity inside ventilation shafts, use tape measures on warehouse shelving, and physically jump onto sofas to test firmness. One consultant is even buried up to his neck in packing peanuts to confirm the […]
Maersk | Fast typing
A younger office worker types aggressively and loudly on his keyboard, irritating an older coworker in the neighboring cubicle. When confronted, the younger man insists the noise is justified — he’s managing time-sensitive cargo and a super supply chain through Maersk Air. As he continues pounding the keys, he rattles off credentials: an own-controlled fleet, […]
Maersk | Elevator Quiz
A woman rushes to catch an elevator, but a man already inside tells her she’s “too slow” and turns the moment into a game of Maersk Air Bingo. The rules are simple: name a country Maersk doesn’t fly to. She and another passenger guess places like the U.S., Germany, China, and even Uzbekistan. Each time, […]
SAP Concur | Hair Cut
A small business manager calmly explains why efficiency matters. To save time, she cuts her own hair while mining cryptocurrency on a server rack and playing a game of chess against herself. She casually mentions that SAP Concur handles all her business finances, keeping expenses and invoices under control without slowing her down. The ad […]
