Gusto | elevator music or payroll compliance?
Two women stand in an elevator when a voice asks one of them: “Would you rather listen to elevator music all day or deal with payroll compliance?” Without hesitation, she answers, “Payroll compliance.” Her colleague looks horrified. Calmly, she explains that with Gusto, compliance is easy because it automates payroll and tax filing. Instantly relieved, […]
Gusto | watch paint dry or compare benefits plans?
A painter is hard at work when someone asks him a classic question:“Would you rather watch paint dry or compare benefits plans?” Without missing a beat, he answers, “Compare benefits.” He explains that with Gusto, finding great medical, dental, and vision plans for his team is incredibly easy. Just then, his coworker gets paint splattered […]
Gusto | get a root canal or run payroll?
A man sits nervously in a dentist’s chair as his dentist prepares her tools. Trying to distract himself, he asks,“Would you rather give yourself a root canal or run payroll?” Without hesitation, she replies, “Payroll.” The patient looks shocked, but she calmly explains that with Gusto, payroll is simple—featuring automatic tax filing and unlimited payroll […]
Gusto | wax your own brows or figure out payroll compliance?
A man sits nervously in a salon chair as an esthetician prepares to wax his eyebrows. Trying to distract himself, he asks:“Would you rather wax your own eyebrows or figure out payroll compliance?” Without hesitation, she says she’d rather handle compliance—because with Gusto, it’s easy. The platform automatically files all her federal, state, and local […]
Gusto | Crystal-Clear Payroll
An optometrist is in her shop, managing state tax registrations on Gusto. She looks focused but stressed. Then, a more stylish, confident version of herself appears and says:“I’m you, but with more Gusto.” The future self explains that because Gusto made payroll and benefits effortless, they were able to expand and open a second location […]
Gusto | Get a Future with Gusto
A woman sits in her woodshop, working on her laptop amid sawdust and handcrafted furniture. She looks focused—but tired. Suddenly, a more stylish, confident version of herself appears and says:“I’m you, with more Gusto.” This future self explains that after switching to Gusto, payroll and benefits became effortless. With that time saved, she hired a […]
Gusto | Cooler Than a Guy in a Leather Jacket
A stressed-out brewery owner is hunched over his laptop at the bar, clearly overwhelmed by administrative work. Suddenly, a cooler, more relaxed version of himself appears—wearing a retro leather jacket and sunglasses. He introduces himself as “You, but with more Gusto.” The future self explains that in his timeline, they switched to Gusto for payroll. […]
Gusto | Stop Pulling Your Hair Out
A man in an office is finishing his payroll using Gusto. Suddenly, a cooler, more relaxed version of himself—with long hair and effortless confidence—appears, introducing himself as “You, with more Gusto.” This future self explains how stress-free life has become now that the business runs smoothly. The original man, puzzled, says his business is a […]
Oneflow | Find your flow
A man stands at a ping pong table as four disembodied arms emerge from the walls, all volleying in perfect sync.Set to a fast-paced classical score, he calmly juggles multiple paddles — and, almost impossibly, balances a delicate pastry in one hand. The entire scene is smooth, hypnotic, and beautifully absurd — a visual symphony […]
Oneflow | Contracts on boss mode
A deep voiceover calls traditional contracts a “monstrous mess.” On screen, a figure completely wrapped in pink paper strips shuffles in the dark — a living symbol of chaos. Then Astrid appears. Confident, calm, and elegant, she’s introduced as a “contract legend.” With one powerful gesture, she transforms the tangled paper creature into a graceful […]
Salesforce | Team Earth
The film opens with sweeping shots of outer space and a dramatic voiceover about “the new frontier.” Actor Matthew McConaughey, suited up as an astronaut, gazes into the cosmos and simply says, “Eh.” Then comes the reveal: he isn’t on a spaceship—he’s floating in a hot air balloon. Steering back toward Earth, he declares, “It’s […]
Workday | Commercial
A woman rehearses a breakup speech in multiple locations — her closet, the gym, and the breakfast table. She delivers the familiar lines: “I’m just not growing,” “I need flexibility and speed,” and “I can’t spend the rest of my life talking about upgrades.” Then comes the twist. The camera reveals she’s been practicing the […]
Workday | Peyton Manning
The ad opens inside a corporate office staffed entirely by clones of NFL legend Peyton Manning. In this chaotic “Peyton-verse,” every Peyton talks in football jargon—running huddles, calling audibles, and barking orders. Things spiral out of control when one Peyton declares, “Let’s double our investment in Omaha!” prompting every other Peyton in the office to […]
Workday | Business Caddie
An executive tells a colleague that using Workday is like having a business caddy—someone who always has the right advice at the right moment. Instantly, a real golf caddy appears and follows him through his day. He offers strategy tips in meetings, suggests budget moves in the hallway, and even clears the executive’s weekend schedule […]
Squarespace | Goth
The ad opens in a dull, lifeless gray office. Employees sit in silence, drained of color and energy. Among them is a young woman with a goth aesthetic—creative, restless, and clearly out of place. She opens Squarespace and begins building a site for her passion project: Goth Styling. As she types “goth” into the domain […]
Squarespace | Ohm
A calm, guru-like man sets out to find the perfect domain name for his wellness retreat. As he types on his laptop, his leather armchair suddenly comes alive—rocketing through city streets, crashing through forests, and soaring up green hills in a surreal, chaotic journey. Each time he tries to register his dream domain, “ohmmmmmm.com,” it’s […]
AT&T | SLEEP WITH RAIN
Rainn Wilson stars as the eccentric Founder & CEO of a startup called “Sleep with Rainn.” His company’s big idea? A smart pillow that plays his soothing voice to help people fall asleep. His team—a chaotic ensemble of his former The Office co-stars—fumbles through an increasingly disastrous product launch day. From botched shipments to security […]
Asana | Medieval Solutions
A knight in full armor stomps through a modern office. He struggles to type on a keyboard with his gauntlets, growing more frustrated by the second. His coworker mutters, “Not again,” as the knight erupts in rage, screaming in archaic English before drawing his sword and smashing his computer monitor. The screen cuts to the […]
FedEx | Watch
A businessman in a meeting tries to assert dominance by flaunting his “big, shiny, really big watch.” He stretches and poses to make sure it gets noticed. The narrator calls it a “classic corporate power move.” But his colleague, unimpressed, quietly works on his laptop using the FedEx platform to control his supply chain. The […]
FedEx | Long Pause
Two employees stand nervously while their boss deploys “The Long Pause”—a classic intimidation tactic. A narrator quickly cuts it down, explaining that the real power move is staying ahead of global trade changes with smart tools. One employee then presents the FedEx platform on a tablet, showing that true power comes from competence, not ego. […]
FedEx | Late to Meeting
A woman struts into a meeting late—a narrator calls it a “classic corporate power move.” The ad immediately pivots, revealing the real power move: using FedEx’s predictive modeling to stop supply chain issues before they happen. The ad reframes business power as competence, not posturing, and ends with the tagline: “The New Power Move℠.” The […]
FedEx | Eye Contact
A wide-eyed, awkward businessman tries a series of “old school power moves” to appear dominant—like unblinking eye contact and overly familiar greetings. Each attempt backfires, making him look more creepy than confident. His antics are contrasted with Liz, a calm and competent colleague. When he panics over a complex customs issue, Liz has already solved […]
FedEx | The Real Power Move
We see a montage of “corporate power moves”: a man locking eyes in an overlong handshake, a woman arriving late on purpose, a founder in a hoodie at a boardroom table, and even a CEO holding a meeting in a steam room. Then comes the twist—the narrator reveals the real power move: using FedEx to […]
Upwork | Creating Opportunity in Every Era of Work
Upwork tells the story of how work has evolved. A fast-paced montage contrasts the old world of rigid 9-to-5 office life with today’s flexible, global, and remote talent. The spot positions Upwork as central to this shift and introduces AI as the next chapter. The voiceover stresses that while AI can handle tasks, only humans […]
Zendesk | Sh*t Support Agents Say
A support agent in a headset rattles off an endless stream of clichés customers have heard a thousand times: “Have you tried turning it off and on again?” … “Can I put you on hold for just a sec?” … “I’d feel the exact same way if I was in your shoes.” He recites them […]
ClickUp | Declaration
The Founding Fathers gather on July 4th, 1776, to finalize the Declaration of Independence—only to realize they’ve lost the latest version. Chaos erupts. Petty arguments fly, complete with 18th-century insults, as the room descends into disorder. Just as the moment teeters on collapse, Thomas Jefferson calmly opens a laptop. The Declaration is neatly organized in […]
Apple | Writing Tools
Warren, a weary office worker, struggles to draft an important email to his boss. His message is clumsy and loaded with awkward slang like “zhuzhing” and “big enchilada.” With a single tap of Apple Intelligence “Writing Tools” on his iPhone, the draft instantly transforms into a polished, professional email. His boss reads it and looks […]
Snowflake Inc | Secret AI Agent
A CEO demands his dev team “whip up” a working AI agent in just three hours for a board meeting. Knowing it’s impossible, the team decides to fake it. They cram into a supply closet, with one dev eavesdropping through a vent and relaying the board’s questions while the others type answers on a laptop. […]
Snowflake Inc. | Quick Numbers
Data analyst Eva sees a Slack message she dreads: “PHIL – INCOMING!!!!!!” Phil from marketing is on his way for “quick numbers.” To avoid him, she stages a full-blown escape. She darts through the office like a secret agent, crawls through vents, and ends up stuck in a vending machine—all while her coworkers carry on […]
Square | Introducing Square Handheld
Set to a driving electronic beat, a sleek white Square handheld device passes seamlessly between employees across different modern businesses—a busy restaurant, a chic retail shop, and more. Each worker uses it effortlessly: taking orders tableside, checking inventory on the sales floor, and accepting tap-to-pay payments on the spot. The flowing handoff continues like a […]
Crazy Domains | It’s Simple, Local and Memorable
Jack, the proud owner of Jack’s Pies, launches a social media livestream to promote his business. But there’s a problem: his domain name is a mouthful—jacks.handcraftedpies1980… He stumbles, stammers, and eventually gives up mid-pitch, visibly flustered. The ad then reveals the solution: Crazy Domains. With a short, memorable .au domain, Jack’s business transforms. The livestream […]
Goldcast | Mindshare Marketing: Stop Sliming. Start Shining.
A woman is relaxing on her couch when she’s suddenly interrupted by a pushy salesman—literally drenched in green slime. He knows her personal details, spams her with intrusive pop-ups, and even blasts a megaphone in her face as she tries to ignore him. Then a senior executive steps in, explaining that this kind of sales […]
SAP | Stay confident in the face of disruption
A professional tennis player stands on the court, ready to serve. A cinematic voiceover describes the scene as “business as usual… just another day in the office.” Suddenly, the calm stadium explodes into chaos. A violent, apocalyptic storm sweeps across the court, symbolizing disruption. The player battles through roaring winds and flying debris, adapting to […]
Amazon Business | The Castle of the Cat
In feudal Japan, a massive construction project is falling apart. Workers strain with primitive tools, ropes snap, and panic spreads across the site. The foreman rushes to the Shogun to report that they are behind schedule. The Shogun, calm and composed with his pet cat in his arms, pulls out a smartphone. Quoting the proverb […]
Salesforce | The Handoff
A woman sits down for a date with a man who speaks like a stiff, automated chatbot. When she casually mentions her love of hair metal, he stares blankly before awkwardly “handing off” the conversation to someone new: Randy, an absurd 80s rock star stereotype. Instead of improving things, Randy makes everything worse. He’s loud, […]
Umault | Marketing Pants
Inside a dull, lifeless office populated entirely by anthropomorphic animals, a marketing team is at rock bottom. Their budget is gone, SEO rankings are crashing, and leads have completely dried up. Just when despair seems total, a pair of magical, sparkly pink pants descends from the ceiling. The animals slip them on, and the office […]
Superside | Find Your Perfect Creative Partner
The ad is staged as a retro TV dating game show called “Find Your Creative Partner.” A Director of Marketing is the contestant, tasked with finding help for a surprise, last-minute design project. She presents the challenge to three contestants: a traditional creative agency, an overworked internal creative team, and Superside, represented by a glowing […]
Webflow | The naysayer
A developer sits at his desk late at night, surrounded by glowing screens of code. On the phone with an unseen client or marketer, he looks exhausted as he repeats the same word over and over: “No… no… no way… nope… no.” The moment perfectly captures creative ambition running headfirst into technical limitations. Finally, an […]
Webflow | Post-launch revisionist
A boss sits in a meeting, praising his team for launching a new website. But then he drops the nightmare request: he had a dream the site could be “better.” Without offering clear feedback, he casually asks the team to implement his vague, dream-inspired changes—and to have something ready by tomorrow. Completely oblivious, he finishes […]
Webflow | Code conversationalist
A developer is working late, surrounded by glowing screens of code. An unseen colleague casually asks him to “update a rollover” (a hover effect). Instead of giving a simple answer, he rattles off two impossibly long strings of CSS code, asking which one they mean. The scene cuts off before the question can be answered. […]
FreshBooks | Would You Rather?
A man drowns in accounting paperwork at the office. When a coworker asks what he’s doing, he vents: “I’d rather get a rectal exam from a hairy little honey badger.” His wish is granted. Suddenly, he’s in a nightmarish doctor’s office, where a sinister figure in a honey badger mask prepares for the exam. Just […]
GoDaddy | Airo® Can – Kids Cuts
A stylist at a quirky children’s salon explains that she used to be too busy with admin to handle “cases like these”—a waiting room packed with kids sporting hilariously awful home haircuts. Now, with GoDaddy Airo automatically building her website and managing appointments, she can focus on fixing the damage caused by parents who “learned […]
Hootsuite | Harmony Through Hootsuite
A man strolls through the office and is stunned to see his coworker levitating in a serene, cross-legged meditation pose. Curious, he asks how she’s doing it. Calmly, she lists off the Hootsuite features that made her workload vanish—social inbox, collaboration tools, AI post suggestions—explaining that with Hootsuite, she’s achieved “true harmony.” Still baffled, the […]
Hootsuite | A Glimpse into the Future
Inside a neon-lit arcade, a woman approaches a vintage fortune-teller machine starring Owly, Hootsuite’s mascot. She asks: “Show me the future of social media.” The machine sparks to life, transporting us into a retro 80s-inspired digital world. Tarot-like cards flip forward, each labeled “Owly Says,” revealing Hootsuite’s key social media predictions for the year ahead. […]
Hootsuite | Social-first AI for social teams
A marketer asks his AI assistant, “Rewind AI,” why a competitor is trending on social media. Instead of a quick answer, he’s transported into a 90s-style video rental store. A cheerful clerk hands him the “insight” on a VHS tape. When she tries to play it, the VCR chews it up—magnetic ribbon spewing everywhere. A […]
Contentsquare | Make Sense of customer behavior
A mustachioed professional sits across from a mystical fortune teller, hoping to unlock the secrets of his customers. A voiceover teases: “Wouldn’t your job be easier if you could just sense what your customers wanted?” The fortune teller attempts a reading, but instead, the man is swept into a surreal, Indiana Jones–style quest through a […]
Contentsquare | Sense reveals what customers really want
A modern professional is working on her laptop—but instead of an office, she’s stuck in a chaotic old-world marketplace. A manic snake-oil salesman jumps in, waving a bottle of “Customer Sense Oil” and promising it will fix her app engagement problems. She ignores him and turns to Contentsquare’s AI agent, Sense, which appears directly on […]
Wizer | Secure Code Training for Developers
A developer sits late at night, trapped in “Secure code training module 96,” staring down a soul-crushing 20-hour timer. Suddenly, a Morpheus-inspired mentor appears, offering a better way. He plugs the developer into Wizer, launching a Matrix-style sequence where training is downloaded straight into his brain. The developer wakes up transformed, proclaiming: “I know code […]
Pipedrive | Navigating the Fast Lane to Growth
A woman drives a sleek green sports car along a breathtaking scenic road. As she moves forward, a dramatic, movie-trailer voiceover explains how everyday business tasks can slow progress. These distractions appear as literal roadblocks: a stop sign, a herd of sheep, and other obstacles on her journey. Suddenly, her car’s dashboard transforms into the […]
Superside | This Designer Is Dead Tired
Two detectives arrive at what looks like a murder scene. On the floor lies a young graphic designer, collapsed from sheer exhaustion. The detectives quickly determine the “cause of death” isn’t foul play but overwork and malnourishment. One detective mutters, “They should have used Superside.” When his partner asks what that means, he explains Superside’s […]
