Deloitte US | Solving tomorrow’s challenges by accelerating AI innovation
A narrator compares epic moments of discovery—like fire and Newton’s apple—to the frustrating pace of modern corporate innovation. We see teams stuck in endless meetings, focus groups, and data dives. One manager receives urgent alerts to “INNOVATE NOW” on his smartwatch. The word “WAIT” appears onscreen—then shatters. Suddenly, we shift to a future where AI […]
HubSpot CRM | ‘Beans’
The cowgirl CEO sits at a saloon bar, praising value. That’s why her “outlaw business” uses HubSpot CRM—and why she always orders beans. Behind her, a chalkboard menu reads:“BEANS – 2¢”“HUBSPOT CRM – FREE TO GET STARTED.”She spoons up the beans, happily declaring: “So much bang for your buck.” The Formula (That Works at Any […]
Quickbook | Eggs
The scene opens in a chaotic diner where customers frantically eat eggs. A stressed waitress struggles to manage a kitchen overwhelmed with overdue invoices stamped “FINAL REMINDER.” Suddenly, giant, menacing roosters wearing “SUPPLIER” name tags terrorize the staff and customers. The tension builds until the scene abruptly shifts to a calm, clean diner. The waitress […]
HubSpot | Increase Your Leads
A phone shows a “Lead Tracker” with zero qualified leads out of 85. A woman and her team stand stressed in a dark, ominous elevator. A voiceover says, “Marketing leads shouldn’t lead to a dead end.” The elevator clangs like a horror film. Suddenly, the scene shifts to a bright, modern office with HubSpot dashboards […]
HubSpot | Close More Deals
A woman sits in a dark, spy thriller-style office, sweating over a cluttered software interface. A dramatic voiceover lists admin tasks like “data entry” and “updating records.” Her eyes widen. The tension builds—until the voiceover declares: “These tasks have nothing to do with closing deals.” Suddenly, the scene cuts to a bright, calm office. A […]
Zendesk | AI agents help you resolve problems instantly
A woman named Cal wakes up early for a final job interview as a game designer. But her coffee machine is broken. She panics. She messages the manufacturer. A Zendesk AI Agent instantly reads the error code and offers a quick fix. Coffee made, nerves calmed, Cal aces the interview. The narrator explains the ripple […]
Intuit TurboTax | Now Business Taxes is Easier
A florist is stressed in a dim, cluttered back office, overwhelmed by a large tax bill. The scene shifts to a bright, colorful flower shop where he’s happily arranging flowers. A TurboTax Small Business Expert helps him via video call, handling his taxes and giving year-round advice—including confirming deductions for a new 3D printer. The […]
Intuit TurboTax | Now Taxes is So Sweet
Issa Rae races through a city in a chaotic car packed with receipts and tax documents. She’s on a frantic mission to file her taxes in person. She battles traffic, crammed elevators, and packed parking lots—only to discover the tax office has moved.Suddenly, she’s poolside, calm and relaxed. A TurboTax Live expert is handling everything […]
Squarespace | Make It Real | Garage
A man sits alone in a dark room, building something on his laptop. Suddenly, his dream comes to life: a spotless car restoration garage, complete with mechanics and machinery. He unveils a restored red convertible under a glowing “Paradise Motors” sign. The ad ends by showing his Squarespace website, with the message: “A website makes […]
Squarespace | You Were Born to Perform, Not Manage a Schedule
The ad is set inside a dramatic theater. On stage, a performer in a frantic, oversized white suit acts out his business struggles—he needs help with scheduling, ticketing, and promoting his shows. Another performer, dressed in a calm, geometric costume, responds with quiet, confident gestures. An audience member whispers the translation: “He’s telling him to […]
Squarespace | Everything to Sell Something New
The ad opens in a coffee shop where a woman is building her website. A fast-paced montage follows, showcasing entrepreneurs selling everything from abstract ideas—like “a blank slate” and “a breath of fresh air” (at an oxygen bar)—to services like fashion shoot bookings, festival registrations, and physical products like perfume and vintage goods. Each scene […]
Intuit Mailchimp | Mailchimp Your Marketing
The ad takes place in a modern office where employees brag about how they “Mailchimped” their marketing. Each claim is backed by Mailchimp’s real features—AI-generated campaigns, predictive segmentation, and abandoned cart automation. As their results grow, the visuals get absurd. One marketer floats through the ceiling thanks to record-breaking ROI. Another makes her CFO cry […]
Xero Accounting Software | Less time on accounting, more on what you love
The ad opens with a dramatic visual: a car driving on two wheels while a man tries to remove a tire using a power drill. Another person rides in the passenger seat, while a third tries to assist from the back—all while the vehicle is still in motion. A voiceover explains, “You are the mechanic […]
Fiverr | The Fiverr Journey
The ad moves fast through four success stories, each tied to a Fiverr freelancer. It starts with a gamer brand, “TMX Games,” showcasing a sleek new logo and color system. Next is “CAKE:05 Patisserie,” with a beautiful website delivered after four rounds of revisions—credited to “freelance brilliance.” Then a fashion brand explodes online, with headlines […]
Fiverr | Opportunity Knocks
Melissa, owner of the real-life Four Seasons Total Landscaping, stands outside her building and says, “Success!” She talks about being in the right place at the right time. Suddenly, she drives a futuristic, tank-like vehicle through her garage into a massive, high-tech indoor landscaping facility. Workers in teal jumpsuits tend to exotic plants with advanced […]
Cloudbeds | No More Marketing Nonsense
A hotel marketing “expert” gives an over-complicated, jargon-filled presentation. He talks about “metasearch,” “SEO as an unseen zephyr,” and other buzzwords. His colleagues look bored and unimpressed. One employee reminds him they hired the agency to increase direct bookings—but after eight months, all they’ve seen is a doodle of a smiley face. The woman interrupts, […]
Iterable | Ditch the Cult!
A group of marketers gather in a storage room, dressed in homemade costumes made from office supplies. Their leader, wearing a tall paper hat and robes, leads a bizarre “batch and blast” session, chanting outdated marketing buzzwords. A woman watches from outside, looking unimpressed. She interrupts, suggesting a better way: “real one-to-one interactions” tailored to […]
Fiverr | Nobody Cares: The Musical
The video kicks off like a stage musical: “Nobody Cares! The Musical.” From there, it mocks the current AI hype. We see AI-generated social ads, AI cats, AI models, AI music tools, AI images, AI prompts—you name it. In every case, someone proudly mentions AI, only to be met with the blunt musical interruption: “Nobody […]
Adobe Creative Cloud | Keep up with Hovering Art Directors
A designer is working on a ginger beer ad when his art director shows up. The feedback? Confusing and contradictory. The ad should be “playful, but rough… also epic, but quite modest.” As the deadline gets closer, the requests become more ridiculous. The art director demands a beard for the model. Then wolves. But not […]
SentinelOne | Stop Ransomware with SentinelOne
The video opens in a dark room where hackers plan cyberattacks. They discuss threats like ransomware, botnets, and zero-day exploits while working on laptops and a chalkboard. One of them leaves with a device, ready to launch an attack. The scene suddenly shifts to a bright, modern office. A man reads a document while a […]
ZoomInfo | Copilot: Turn Data Into Gold
Set in a Wild West gold prospecting scene, cowboys dig with shovels searching for gold. The lead cowboy explains the need for the right tools to find the “motherlode.” He then reveals his modern tool — the ZoomInfo app on his smartphone. He calls data “the new gold,” positioning ZoomInfo as the essential tool for […]
SAP | Innovation can be an uphill battle
A typical office scene quickly turns into chaos. The moment the voiceover mentions innovation, the setting shifts. The office transforms into a grassy hillside where business people, desks, and computers tumble down uncontrollably. The voiceover lists real challenges like new regulations, legal obstacles, and supply chain problems. A woman, overwhelmed by the chaos, pulls out […]
ServiceNow | Professor Idris is in
Idris Elba, dressed as a professor, sits in a traditional study and questions outdated ideas about learning and technology. He introduces “ServiceNow University” as a new, fun, and accessible way to learn about AI. The scene shifts to a bright, digital world showing animated learners leveling up their skills through the platform. Idris reappears on […]
GitHub | Thank you for 10 years of code
The video opens with a screen recording of the early GitHub interface, showing a pull request being initiated. It then cuts to a fast-paced montage of people coding in real-world environments: a coffee shop, an office, a lab, a classroom, a dorm room, and a child at home. The emphasis is on human connection, collaboration, […]
Rho | “The Father of Accounting”
The video opens in 1494 Italy. Luca Pacioli, known as the “Father of Accounting,” writes by candlelight with a quill. He explains the double-entry bookkeeping system—debits, credits, and the balance of assets and liabilities. But then he begins describing problems that sound surprisingly modern. He complains about broken spreadsheet formulas, clients who don’t understand accounting […]
Dropbox | My spicy brief + Your hot idea
The video opens with surreal visuals—melting hot sauce bottles, a toaster with popping toast, and gooey clocks—paired with phrases like “My spicy brief” and “Your hot idea.” It then cuts to a Dropbox Paper screen showing a “Melty Moodboard” filled with abstract images and a task list titled “Final Taco Install.” Items like “Get that […]
Workday | Welcome to the future of HCM
Workday’s Barbry McGann introduces the platform’s capabilities for managing a skills-based workforce. The video explains how Workday’s Skills Miner uses machine learning to map a company’s real-time “Skills Supply” from internal sources—like resumes, performance data, and feedback. It matches this to “Skills Demand” based on open roles and business priorities. The ad also highlights strategic […]
Dropbox | My shot + Your illustration
A drummer plays in a studio—this is “My shot.” It cuts to abstract illustrations labeled “Your illustration.” Then we enter a Dropbox Paper doc titled Illustration Motion Studies. It includes multiple illustration drafts, collaborator comments, a Soundcloud link, and a YouTube embed of the drumming clip. As the video plays inside the doc, visuals from […]
Dapper | Pulp Fiction, But It’s B2B Marketing
Two men in black suits drive through a city in a scene styled like Pulp Fiction. As they talk, the passenger explains the convoluted process of B2B marketing. He mocks how buyers must first fill out forms, become “Marketing Qualified Leads,” and then wait for a sales rep to contact them—still without seeing pricing. The […]
Fiverr | Got an Idea? Isn’t That Cute.
The ad shows a series of everyday entrepreneurs and creatives going about their lives, each with a new business idea or project. The voiceover dryly lists the usual startup hurdles—branding, logos, websites, marketing, legal help—that anyone with an idea will face. The narration contrasts the excitement of the idea with the overwhelming tasks needed to […]
Squarespace | Make It Real | Oscar the Grouch
A woman spots Oscar the Grouch’s pile of trash on a New York stoop and immediately pronounces it “modern art.” She snaps a photo and builds him a Squarespace website right there. The site goes live, and suddenly Oscar’s trash is showcased in online galleries, news article headlines, and curated into museum-like installations across the […]
Squarespace | A Better Web Awaits
The internet has become a noisy, confusing place. Squarespace turns that idea into a chaotic real-world street. The ad begins with strange images: a baby with an adult face, a broken visitor counter, and a man stepping into a messy street. That street represents the internet. He’s quickly surrounded by weird, loud characters. A muscle […]
Thales | A Long Day (with no Cybersecurity)
A man’s day falls apart as critical systems fail around him. It starts with news alerts about major transport and computer bugs. Soon, his phone shows suspicious banking activity. His bus is delayed, traffic turns chaotic, and even police seem caught in the disruption. Production lines freeze. Airports and subways shut down. At a hospital, […]
Squarespace | Who Is JohnMalkovich.com
John Malkovich sits in a tailoring workshop, trying to buy the domain “JohnMalkovich.com” for his fashion line. He’s shocked to find it’s already taken. A coworker confirms the bad news. He discovers the domain is being used for an “ULTIMATE Fishing Site,” complete with someone else proudly holding a large fish. Frustrated, he wonders aloud […]
Gong.io | Gong Super Bowl Commercial
Gong.io’s “Sound of Success” Super Bowl commercial introduces its Reality Platform™ through a loud, literal metaphor: every sales win triggers a giant, resounding gong. The ad uses humorous, exaggerated moments to visualize sales success—and connect it directly to Gong’s value. The Formula (That Works at Any Budget) Symbolic Sound + Visual Metaphor = Brand Recall […]
Palo Alto Networks | This is Precision AI™
Palo Alto Networks introduces “Precision AI™” with a cinematic journey through a futuristic cyber battlefield. The story follows an agent named J, who fends off advanced digital threats using AI-driven tools. It’s a high-tech action sequence that brings together machine learning, deep learning, and generative AI—all under Palo Alto Networks’ cybersecurity umbrella. The Formula (That […]
QuickBooks | Get Yours with Danny de Vito
QuickBooks’ “Get Yours” campaign stars Danny DeVito as a no-nonsense coach for small business owners. In short, punchy ads, he gives hilarious (but helpful) advice to real entrepreneurs—from electricians to doggy daycare owners. The campaign highlights how QuickBooks saves them time, money, and stress, all while keeping the tone light and fun. The Formula (That […]
Volvo Trucks | The Epic Split feat. Van Damme
Volvo Trucks stages a bold stunt: Jean-Claude Van Damme performs a slow-motion split between two reversing trucks. Set to Enya’s Only Time, the ad is filmed in one take at sunrise on an empty runway. It highlights the stability and precision of Volvo’s dynamic steering system with poetic drama and technical control. The Formula (That […]
Miro | Monster problem? Solve anything, together
Miro’s campaign opens with a team facing a giant, city-crushing monster. They try everything—wild guesses, half-baked plans—but fail. The turning point? They start working together on a Miro board. Suddenly, they align, strategize, and stop the monster. The message: no challenge is too big when you collaborate. The Formula (That Works at Any Budget) Visual […]
Salesforce | “Gold Rush”
Matthew McConaughey rides through a Western landscape in Salesforce’s “Gold Rush.” But instead of hunting treasure, he’s talking about data—and how it’s only valuable when used wisely. The ad draws a clear line: Data is the new gold, but AI needs ethics. Salesforce’s message? Don’t just use AI. Ask more of it. The Formula (That […]
Upwork | “Hey World”
Upwork’s “Hey World” campaign delivers bold, playful messages to famous people and organizations—offering freelance help for their public challenges. From Elon Musk to NASA, the ad uses cultural references to promote Upwork’s network of skilled freelancers as fast, flexible problem-solvers. The Formula (That Works at Any Budget) Pop Culture Callouts + Direct Address = Instant […]
Pinterest | ‘The P Is For Performance’
Pinterest’s “The P Is For Performance” campaign features fast-paced mini-movies with two action-hero leads. These cinematic ads—styled like Hollywood blockbusters—highlight Pinterest’s shift from a branding platform to a performance-driven tool for advertisers. The goal? Show that Pinterest now delivers real results like traffic and conversions. The Formula (That Works at Any Budget) Action Scenes + […]
Volvo Trucks | The Technician
Volvo Trucks delivers a jaw-dropping live test in “The Technician.” A real technician is buried up to his neck in gravel as the new Volvo FMX drives over him—showcasing its precision, ground clearance, and safety features. The stunt highlights the FMX’s ability to handle rough terrain while keeping people safe. The Formula (That Works at […]
ClickUp | Not Using ClickUp Is An Engineer’s Nightmare
ClickUp uses humor to show what happens when engineering teams rely on too many disconnected tools. The ad exaggerates the chaos—missed tasks, miscommunication, and total confusion. The message is clear: without one platform to manage everything, work gets messy. ClickUp offers the solution with one place to manage tasks, documents, timelines, and more. The Formula […]
ClickUp | KJ feat. GaTa – It’s About Time
ClickUp teams up with rapper GaTa and ClickUp’s own K.J. (Kenneth Harkness) in a high-energy music video about time. The song, called “It’s About Time,” blends workplace stress, missed deadlines, and digital overload into a fun, fast-paced track. It shows how ClickUp helps teams save time by keeping everything in one place. The Formula (That […]
ClickUp | Whiteboards | Official Song
ClickUp introduces its Whiteboards feature through a catchy musical ad. It shows how teams often use too many tools, making work feel messy and slow. The song highlights this chaos in a fun, exaggerated way—and then shows how ClickUp solves it. With Whiteboards, teams can brainstorm and act in one place. The Formula (That Works […]
ClickUp | Cavemen | Whiteboards
ClickUp takes us back to the Stone Age—literally. A group of cavemen try to preserve their ideas by carving them into stone. But a sudden storm wipes it all away. Cut to the present: ClickUp Whiteboards offer a smarter, safer way to capture and organize ideas. The ad cleverly contrasts ancient tools with modern ones, […]
ClickUp | Before ClickUp
ClickUp uses humor to show what work looked like before using their platform. It’s a chaotic world of too many tools—chats in one app, tasks in another, documents somewhere else. The ad captures how disjointed software leads to miscommunication and burnout. ClickUp presents itself as the all-in-one solution that brings everything together in one place. […]
ClickUp | How ClickUp Whiteboards empower teams
ClickUp showcases how its Whiteboards feature helps teams work better together. The ad walks through a typical workflow—starting with brainstorming, then planning, and ending with task execution. It shows how teams can use one platform to map ideas, assign tasks, and stay aligned in real-time. The Formula (That Works at Any Budget) Visual Collaboration + […]
ClickUp | When a tech company drops a track..
In this ad, ClickUp imagines what happens when a tech company decides to release a music track. The result? A fun, fast-paced look at cross-team collaboration, with designers, engineers, and marketers working in harmony—literally. ClickUp’s platform powers it all behind the scenes, turning chaos into coordination. The Formula (That Works at Any Budget) Unexpected Scenario […]
