Product launch & explainer video agency for security, identity, fraud & AI.
Launch films and explainer videos for product and portfolio marketing teams, built around one distinctive idea and cut for the keynote, sales, paid and social.
The video your CMO remembers and your sales team actually sends.
Window · Day 00 → Day 28
Product launches & explainers.Two jobs. One distinctive idea.
Most of the value in security, identity, fraud and AI infrastructure is invisible. It lives inside a check, a key, a model nobody can see. Our job is to make it land.
The launch video
The main piece for the big reveal. Built so a complex announcement carries the keynote, the homepage, the launch-day feed and the press inbox — and gets forwarded by people who rarely forward anything.
- The announcement moment, given weight
- One idea, told so it sticks
- Cut for paid, sales and social on day one
The explainer
The video that earns its place every month after launch. It turns a complex product into something a prospect, a new hire or a board member understands in 90 seconds — the one your sales team reaches for on every call.
- The complex made genuinely simple, still technically true
- Built to run on the site, in sales, in onboarding
- Modular, so it updates as the product does
See how we've done it.One film for every category we name.
Luna 8 Launch
Hardware security modules protect the keys behind identities, applications and digital transactions, yet few buyers can say what one actually does. We took the launch film from concept to final edit: script, storyboard, rendered hardware and kinetic typography.
- Client
- Thales
- Format
- 3D animation · Launch
- Runs
- Launch page · YouTube
Passwordless 360°, Part 1
The password is the weakest thing in the building. The first of three films sets out the threat landscape that makes passwordless necessary.
- Client
- Thales
- Format
- Explainer series · Part 1 of 3
300 ID Checks
Three hundred checks sit behind a single yes, and nobody ever sees one of them. The explainer makes the invisible part of fraud prevention the hero of the story.
- Client
- LexisNexis Risk Solutions
- Format
- Explainer
Odyssey
The flagship brand film: Crusoe’s AI infrastructure story told at full length, and the master that eight cuts at 60, 30 and 15 seconds, in landscape, square and vertical, were drawn from.
- Client
- Crusoe
- Format
- Brand film · 8 cuts
Distinctive isn’t a feeling.It’s a check.
Every film earns its place by carrying at least one of the four. One is the minimum. Two is better. Three is the standard. None means it’s category video, and we send it back.
A metaphor
The visual or narrative idea nobody else in your category has reached for. For IDVerse, the client’s own artwork became a full art metaphor for how identity verification works.
A quirk
The small, specific, human detail that makes the film unmistakably yours, the part a competitor couldn’t borrow.
Subtle humour
Not jokes, tone. The kind that signals confidence in the product and gets a video forwarded.
An unseen visual style
Colour, motion, framing or material your category hasn’t worn out yet.
One brief.The cuts your launch needs.
Launch video
The announcement. The one piece that makes the new thing land — for the keynote stage, the homepage and the launch-day feed.
- Length
- 60–90s
- Ratio
- 16:9 + cutdowns
- Runs
- Launch · Keynote · Paid
Product explainer
The year-round video. Makes a complex product make sense in one watch, for anyone who lands on the page cold.
- Length
- 60–120s
- Ratio
- 16:9
- Runs
- Website · Sales · Onboarding
Product walkthrough
The product working. Real screens, real UI, real flows — for buyers who need to see it before they believe it.
- Length
- 90s–3min
- Ratio
- 16:9
- Runs
- Demo pages · Sales enablement
Customer story
Proof in their words. The product seen through a customer's outcome, told as a story rather than a testimonial.
- Length
- 90–120s
- Ratio
- 16:9 + social
- Runs
- Case study · Sales · Paid
Sales cutdowns
The lengths reps actually send. Short, sharp cuts built from the launch video, ready to drop into an email or a follow-up.
- Length
- 15–45s
- Ratio
- 16:9 / 1:1
- Runs
- Outbound · Follow-up · LinkedIn
Paid social cuts
The ratios paid needs. Cuts that land in 3 seconds without sound, sized for every placement from the same shoot.
- Length
- 6–30s
- Ratio
- 1:1 / 4:5 / 9:16
- Runs
- Paid social · ABM · Retargeting
What we agree before production.So nothing surprises you later.
Four checkpoints. You supply the product facts, the person who briefed us signs off each one, and one producer on our side runs the timeline.
Brief and scope
You bring the product, the buyer and the date. We write the brief with you and agree which films and cuts the launch needs, the lengths and ratios, where each one will run, and any language versions or usage rights. Nothing moves until the brief is agreed.
Script, storyboard and technical review
We write the script and draw the storyboard. Your product and technical people check every claim, so what reaches the screen is accurate as well as distinctive. You sign off before we shoot or animate.
Production and first cut
We make the film and show you the first cut. If seeing it for real tells you a different concept would work better, we make that flip inside the agreed price.
Approved versions and delivery
We refine it with you, with unlimited revisions until you're happy, then deliver the final masters, cutdowns and any subtitled or language versions, ready for launch day.
See it before you pay for it.$0 until you sign off the storyboard.
Tell us what you’re launching and we send back research, concepts, script and storyboard. You pay nothing until you sign off the storyboard.
What product marketerssay afterwards.
Outstanding creativity and a seamless process, from concept to delivery everything exceeded expectations.
In a world saturated with cookie-cutter campaigns, our video and creative has smashed benchmarks.
Our second video project with Black Camel was another great success, a seamless collaboration on actors, script, and setting, all coming together to create a truly impactful story.
Before you brief us.The questions product marketers actually ask.
What video does a product launch actually need?
Rarely one film. A launch is a set of pieces carrying one creative idea, usually a launch video plus the cuts it needs for sales, paid and social. Which pieces you need is agreed when we scope the brief.
How long does a product launch video take?
Concepts come back seven days after the brief is agreed. A typical launch set runs Day 00 to Day 28, brief to delivered cuts. Portfolio launches, where one idea has to land across several verticals, run longer because the shoot is planned in modular blocks: the vertical agnostic material shot once, the vertical specific material layered on top.
How much does product launch and explainer video cost?
Projects start from $5k (USD). Where yours lands depends on four things. Format: animation, live action or mixed media, and how long each film runs. Number of films and cuts: one launch video costs less than a launch video with an explainer, sales cutdowns and paid social cuts. Rights and languages: music and talent licensed for paid media, and subtitled or voiced versions for other markets. Deadline: a tight launch date means more people working in parallel.
A single explainer and a portfolio launch across four verticals are different jobs, so we quote once the brief is agreed. Tell us what you're launching and we'll send a scoped quote.
Do you work on products that have no interface to film?
That is the case the studio is built for. Encryption, a fraud signal, an identity check, what an AI and data platform actually does: none of it films itself. The work starts by finding the metaphor or the character that carries the idea, so the product becomes visible before anyone touches a storyboard.
Launch video or explainer: which do we need?
A launch video has one moment to make a product land: the keynote, the announcement, the week the category is paying attention. An explainer does the year-round work of keeping it understood, in sales sequences and on the website. Most teams need both, and both work harder when they carry the same idea.
Will you get the technical detail right?
Your product and engineering people review the script and storyboard before anything is shot or animated. Nothing moves to production until they sign off, so what reaches the screen is accurate as well as distinctive.
Not ready to brief yet?Start here.
Choose a format →
Launch video, explainer or demo: what each is for, and when each one backfires.
Prepare a brief →
The nine things a good video brief answers, with a one-page template you can copy.
See the Thales work →
Eleven films across animation, live action and mixed media for one of the biggest names in security.
Compare agencies →
Twelve launch and explainer video agencies for US tech companies, with prices and what each is best at.
Got a launchcoming up?
Tell us what you're launching and we'll send back a free Film Blueprint: research, concepts, script and storyboard. You pay $0 until you sign off the storyboard.