Product launch & explainer video made simple, made unmissable.
Built for product and portfolio marketing teams in complex technology — defence, aerospace, semiconductor, biotech, energy, industrial and deeptech.
For when a complex product has to land with the room, and keep making sense long after launch day. The video your CMO remembers and your sales team actually sends.
Window · Day 00 → Day 28
Output · Hero · Social · Paid · Sales
Product launches & explainers.The complex, made simple. The simple, made unmissable.
Most of the value in complex tech is invisible — it lives inside a chip, a network, a data centre, a protocol nobody can see. Our job is to make it land.
The launch video
The hero piece for the big reveal. Built so a complex announcement carries the keynote, the homepage, the launch-day feed and the press inbox — and gets forwarded by people who rarely forward anything.
- The announcement moment, given weight
- One idea, told so it sticks
- Cut for paid, sales and social on day one
The explainer
The video that earns its place every month after launch. It turns a complex product into something a prospect, a new hire or a board member understands in 90 seconds — the one your sales team reaches for on every call.
- The complex made genuinely simple, still technically true
- Built to run on the site, in sales, in onboarding
- Modular, so it updates as the product does
One brief.A full kit of cuts.
Hero launch video
The announcement. The one piece that makes the new thing land — for the keynote stage, the homepage and the launch-day feed.
- Length
- 60–90s
- Ratio
- 16:9 + cutdowns
- Runs
- Launch · Keynote · Paid
Product explainer
The year-round video. Makes a complex product make sense in one watch, for anyone who lands on the page cold.
- Length
- 60–120s
- Ratio
- 16:9
- Runs
- Website · Sales · Onboarding
Product walkthrough
The product working. Real screens, real UI, real flows — for buyers who need to see it before they believe it.
- Length
- 90s–3min
- Ratio
- 16:9
- Runs
- Demo pages · Sales enablement
Customer story
Proof in their words. The product seen through a customer's outcome, told as a story rather than a testimonial.
- Length
- 90–120s
- Ratio
- 16:9 + social
- Runs
- Case study · Sales · Paid
Sales cutdowns
The lengths reps actually send. Short, sharp cuts built from the hero, ready to drop into an email or a follow-up.
- Length
- 15–45s
- Ratio
- 16:9 / 1:1
- Runs
- Outbound · Follow-up · LinkedIn
Paid social cuts
The ratios paid needs. Cuts that land in 3 seconds without sound, sized for every placement from the same shoot.
- Length
- 6–30s
- Ratio
- 1:1 / 4:5 / 9:16
- Runs
- Paid social · ABM · Retargeting
What product marketerssay afterwards.
Our second video project with Black Camel was another great success — a true collaboration on actors, script and setting, all coming together to create a truly impactful story.
In a world saturated with cookie-cutter campaigns, our video and creative has smashed benchmarks.
Three more thingswe make.
Brand campaigns
For brand teams whose work has to hold the same craft standard as the product. Category-defining videos and rebrands that change how the org talks about itself.
Demand generation
Performance creative for growth teams. Paid cuts that land in 3 seconds without sound, and short-form hooks built for ABM sequences.
Event video
For event organisers and in-house teams. Year-out hype videos, exhibitor-pitch pieces that sell booth space, and recap reels that book next year's sponsors.
Got a launchcoming up?
Tell us what you're launching and we'll send back free concepts, scripts and storyboards — yours to keep and take to your CMO.
